6 Major Metropolitan Regions ~ 100 Neighborhoods each 5 Major Cities ~ 100 Neighborhoods each 4 NCR Towns ~ 18-60 Neighborhoods each Mumbai, Navi Mumbai, Thane & Kalyan – broken down into neighborhoods Pune & Pimpri Chinchwad - broken down into neighborhoods 31 towns around Kolkata each with population over 100,000 ~ 1,000 neighborhoods in the prime Urban Markets of India Contains NCR Delhi 129 Gurgaon 30 Faridabad 26 Ghaziabad 60 Noida 19 Mumbai Metropolitan Mumbai 99 Kalyan-Dombiveli 8 Navi Mumbai 8 Thane 13 Ambarnath, Bhiwandi, Nala Sopara, Panvel, Ulhasnagar, Virar, Mira Road-Bhayandar, Navghar-Manikpur 8 Chennai Metropolitan Chennai 155 Alandur, Ambattur, Avadi, Tambaram, Tiruvottiyur 5 Kolkata Metropolitan Kolkata 141 Baidyabati, Bali, Baranagar, Barasat, Barrackpore, Bhadreshwar, Bhatpara, Bidhan Nagar, Champdani, Chandannagore, Dum Dum, Halishahar, Howrah, Hugli-Chinsurah, Kamarhati, Kanchrapara, Kharda, Madhyamgram, Maheshtala, Naihati, North Barrackpore, North Dum Dum, Panihati, Rajarhat Gopalpur, Rajpur Sonarpur, Rishra, Srerampore, South Dum Dum, Titagarh, Uluberia, Uttarpara Kotrung 31 Ahmedabad Metropolitan Ahmedabad 43 Gandhinagar, Ghatlodiya, Kallol, Vejalpur 4 Pune Metropolitan Pune 40 Pimpri Chinchwad 41 Bangalore 103 Consumer Profiles in small neighborhoods of a few sq kms Parameters 6 Income Classes 1 < 75,000 pa 2 75,000 to 150,000 pa 3 150,000 to 300,000 pa 4 300,000 to 500,000 pa 5 500,000 to 1,000,000 pa 6 > 1,000,000 pa For each income class, for each neighborhood Households and Population (14) Aggregate Income, Expenditure and savings (21) For each neighborhood, expenditure across 5 categories 1 Clothing and Footwear 2 Durable goods 3 FMCG 4 Food 5 Misc. goods and services 43 demographic and expenditure related parameters for each neighborhood Product versions available Full Product National Capital Region Mumbai Metropolitan Kolkata Metropolitan Chennai Metropolitan Pune Metropolitan Ahmedabad Metropolitan Bangalore Delhi Mumbai Kolkata Chennai Pune Pimpri Chinchwad Kalyan-Dombivali Navi Mumbai Thane Ahmedabad Gurgaon Faridabad Ghaziabad Noida Target Consumers across geographies Identify pockets of affluence precisely