Traditional media budget are increasingly shifted to Internet/ Digital marketing! It is more than possible that also your competition is increasing their internet marketing and digital budgets. How about you?

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As the competition increases the efforts to get
Your competitor has increased his seen from the target audience also increase.
Internet marketing budget by 11 percent
Companies who want to gain the competitive edge
need to build strong relationships with their audience
and show them they care.
As increasingly companies discover the power of
internet and digital marketing, the air for errors, bad
customer service or bad products becomes thinner.
Businesses who want to stay on the top of the
game need to listen and to react in real-time.
They need to be, thoughtful and accessible 24/7.
Traditional media budget are increasingly shifted
What can you do to stay on top of the game?
to Internet/ Digital marketing! It is more than
possible that also your competition is increasing
their internet marketing and digital budgets. How Do not look around what your competition is doing!
about you? Play your own game and walk your own way. Watch
out to other industries to get ideas and inspiration o
how to step into conversation with your audience.
Do you have an Internet/ Digital marketing strategy
yet? Are you active in social media and do you actually
have strong relations to your target audience? Use your creativity to attract the attention of you
audience. For example, you can do instructional video
and post it on Youtube and your website and then
According to Q3 2011 research from media buying
share it in social media and ask for the opinion of your
solutions provider STRATA, companies are becoming
network. You can do a blog and you should be actively
just as focused on digital media as they are on spot
listening in social media.
TV.
Do not try to sell! Just be there, be helpful and show
If you take a closer look to these numbers below, than
expertise. Then you will attract the right people to your
you can see that the trend is changing! The old school
offers automatically.
media like spot TV has lost 10% within nine months
while the Internet/ Digital gain 11% of budget in the
same time. Measure what you do! If you have no numbers than
you dependent on luck and guessing and this you
should avoid. To make strong decisions you need
What does it mean to you? Yes, they shifted their
strong data.
budgets to Internet/ Digital and put a little bit more on
top!
• Spot TV Q1 2011 45% – Q2 2011 41% – Q3
2011 35%. This is a decrease of 10% within
nine months.
• Internet/ Digital Q1 2011 23% – Q2 2011
24% – Q3 2011 34%. This is an increase of
11% within nine months.
More and more companies shift their budgets to
Internet/ Digital to increase reach and decrease
marketing costs.
While Internet/ Digital marketing can be measured
more reliable, the companies get the opportunity to Please Share
exactly learn about the road their marketing dollars
travel and to improve their marketing to get the best
possible results.
http://www.inBlurbs.com
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Infographic: Digital Marketing Budgets
About inBlurbs:
We help small and medium sized businesses get
found on the Internet by the right prospects and
convert more of them into leads and customers.
We can help you to:
A. Save up to 62% of your marketing budget.
B. Stand out of your competition.
C. Generate a massive amount of leads.
D. Get up to 55% higher lead conversion rates.
E. Increase your customers and sales.
We are Certified Inbound Marketing Professionals,
Authorized Inbound Marketing Educators and HubSpot
Certified Partner.
Please feel free to visit our website at
http://inblurbs.com and our blog at
http://inblurbs.com/blog to get an impression about our
work, services and our expertise.
A good start could be to request our free website
analysis to learn more about the marketing
effectiveness of your web presence at
http://www.inblurbs.com/get-your-free-website-
analysis-now/
If you have any questions and like to discuss your
business objectives related to lead generation through
inbound marketing with me I’d love to hear from you.
Contact: inblurbs-dragan
inBlurbs Contact Email
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http://www.inBlurbs.com
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