The Future of PR: How Businesses Can Leverage Blogs and Social Conversations

•Als PPT, PDF herunterladen•

0 gefällt mir•368 views

InBlackandWhite

Business Technologie

The Future of PR Technology ,[object Object],[object Object],[object Object]

Blog Basics - What is a blog? Conversations - How we monitor them Case Studies - How business is using blogs Other things to consider What are we talking about?

Stakeholder Influence Analysis Who are the people with influence or that shape the opinions of others? So how do you find the people and topics that matter? Buzz Monitoring & Reporting What is the sentiment of conversations? How is it changing? Net Promoters Index Take a particular topic and extract the positive comments from the negative ones

Publicise/Promote/Blog about events Internetworld website Internetworld blog

Demonstrate thought leadership Savile Row Tailor Sheet Metal Company

Crisis Management McDonalds Beef Hoax Delta Airlines Security Complaints

Tone of voice Formal, friendly, colloquial Content entry and SEO Tag number and naming, linking, images, keyword density, post length Blog type Retail, Customer Service, Thought-Leadership/Innovation, Sales Blog management (a) Define structure: Admins, authors, contributors, approval process Other factors to consider

Moderation Who and how are you going to manage the conversation? Blogger Outreach How are you going to engage with influencers and who is going to do it? Legal Lay solid foundations for a safe blogging environment. Let everyone know where they stand. Other factors to consider Blog management (b) How often, when, who, coordination with other channels

How to Promote your business blog Tags Social Bookmarking Blog and RSS feed directories Pinging

How to Promote your business blog Claim your blog with Technorati Post with Tags Comment and trackback

By 2010, 70% of the content of the web will be user generated ,[object Object],18 MONTHS

Weitere ähnliche Inhalte

Was ist angesagt?

Formic Media Seminar Series: Social Media Fundamentals Anvil Media, Inc.

WordPress Set-up and InstallationAnvil Media, Inc.

Fill the Form: Drive Quality Leads and Deliver ResultsFathom: A Digital Marketing Agency

Search Engine Marketing Campaign sample for California FitnessLeo Concepcion

Creating Digital Content AlloysLinda Groendyke

Increasing Revenue Through Local SEO & Google PlacesAnvil Media, Inc.

Search Marketing for the Holidays: Formic Media Seminar SeriesAnvil Media, Inc.

Greenlight Blogging For Seo 25-04-08InBlackandWhite

Website Audit ChecklistTim Bourgeois

Seo Pre Proposal QuestionairePaul Clark

"Unstoppable Traffic" SEO cheat sheets for youvidyamittal

7 Steps To SEO SuccessGaveltek

SEO Competitor AnalysisTaylor Pratt

Pay-Per-Click Marketing Principles Part 1Gold and Silver Online

Building A Site For Your Dev Community For PublicLauren Cooney

Search Analytics in a B2B World - a VMware Case StudyWebMama.com Inc.

Google seo-search-engine-optimization-introduction-powerpoint-presentationSandeep Sharma

The Business of SEOLisa Myers

Optimized Internet MarketingHans Riemer

Vertical Search - challenges and opportunitiesAndy Black

Was ist angesagt? (20)

Formic Media Seminar Series: Social Media Fundamentals

WordPress Set-up and Installation

Fill the Form: Drive Quality Leads and Deliver Results

Search Engine Marketing Campaign sample for California Fitness

Creating Digital Content Alloys

Increasing Revenue Through Local SEO & Google Places

Search Marketing for the Holidays: Formic Media Seminar Series

Greenlight Blogging For Seo 25-04-08

Website Audit Checklist

Seo Pre Proposal Questionaire

"Unstoppable Traffic" SEO cheat sheets for you

7 Steps To SEO Success

SEO Competitor Analysis

Pay-Per-Click Marketing Principles Part 1

Building A Site For Your Dev Community For Public

Search Analytics in a B2B World - a VMware Case Study

Google seo-search-engine-optimization-introduction-powerpoint-presentation

The Business of SEO

Optimized Internet Marketing

Vertical Search - challenges and opportunities

Ähnlich wie The Future of PR: How Businesses Can Leverage Blogs and Social Conversations

Get the best from the web Part Two PresMBL Solutions Ltd

What is Web 2.0?godwij

Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...Grow Socially, Inc.

Build a Content Marketing Machine Workshop | Session 1Tom McCracken

Small Business Social Media 101Southern Methodist University

ISBSM #2 - Social Media for B2BAmit Klein

Leadership_SocialMedia_4-14-11Sagesse, Inc.

Internet Marketing Academy Melbourne Presentation September 2009Lucio Ribeiro

Digital Marketing Presentation 2015John Quirke

Digital Marketing PresentationJohn Quirke

Social Media: Strategy Before TacticsinterlinkONE

Social Media: Strategy before TacticsGrow Socially, Inc.

Social Media for B2BAmit Klein

Using Content to Make Marketing That Prospects (and Partners) LoveVitbergLLC

Public Relations In The New World Of Distributed InfluencePaul Gillin

Zerion360 Marketing Planash_harvey

Social media putting it all togetherchriskoenig55

Web2Expo NY 2009 PresentationLauren Cooney

Essential Online Marketing by Nixon McInnesnixonmcinnes

Getting Great Pubilicity on a Shoestring BudgetCXM Digital Marketing Group

Ähnlich wie The Future of PR: How Businesses Can Leverage Blogs and Social Conversations (20)

Get the best from the web Part Two Pres

What is Web 2.0?

Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...

Build a Content Marketing Machine Workshop | Session 1

Small Business Social Media 101

ISBSM #2 - Social Media for B2B

Leadership_SocialMedia_4-14-11

Internet Marketing Academy Melbourne Presentation September 2009

Digital Marketing Presentation 2015

Digital Marketing Presentation

Social Media: Strategy Before Tactics

Social Media: Strategy before Tactics

Social Media for B2B

Using Content to Make Marketing That Prospects (and Partners) Love

Public Relations In The New World Of Distributed Influence

Zerion360 Marketing Plan

Social media putting it all together

Web2Expo NY 2009 Presentation

Essential Online Marketing by Nixon McInnes

Getting Great Pubilicity on a Shoestring Budget

Mehr von InBlackandWhite

B2B Social Media - David Edmundson-BirdInBlackandWhite

B2B Email Marketing - Lee ChadwickInBlackandWhite

B2B Seo Tactics - Alex MacLennnanInBlackandWhite

Simon Rogers - Leveraging CommunitiesInBlackandWhite

Gez Daring - Building Online CommunitiesInBlackandWhite

Gez Daring - Online Communities Dos and Don'tsInBlackandWhite

Jon Keefe - Online CommunitiesInBlackandWhite

Understanding the Social Media Landscape - Gez DaringInBlackandWhite

Blogging - Paul FabrettiInBlackandWhite

Jon Keefe - Future Of VideoInBlackandWhite

SMS MarketingInBlackandWhite

Geolocation ServicesInBlackandWhite

DOs and DON'T of Social MediaInBlackandWhite

Are you Social Media ready?InBlackandWhite

Buzz MonitoringInBlackandWhite

Simon RogersInBlackandWhite

Are you ready to manage your company's reputation?InBlackandWhite

Dave Kinsella's WCS LondonInBlackandWhite

Creative Virtual, Chris Ezekiel's presentationInBlackandWhite

Interactive Marketing Show 04.11.08InBlackandWhite

Mehr von InBlackandWhite (20)

B2B Social Media - David Edmundson-Bird

B2B Email Marketing - Lee Chadwick

B2B Seo Tactics - Alex MacLennnan

Simon Rogers - Leveraging Communities

Gez Daring - Building Online Communities

Gez Daring - Online Communities Dos and Don'ts

Jon Keefe - Online Communities

Understanding the Social Media Landscape - Gez Daring

Blogging - Paul Fabretti

Jon Keefe - Future Of Video

SMS Marketing

Geolocation Services

DOs and DON'T of Social Media

Are you Social Media ready?

Buzz Monitoring

Simon Rogers

Are you ready to manage your company's reputation?

Dave Kinsella's WCS London

Creative Virtual, Chris Ezekiel's presentation

Interactive Marketing Show 04.11.08

Kürzlich hochgeladen

(Best) ENJOY Call Girls in Faridabad Ex | 8377087607dollysharma2066

APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua

Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadAyesha Khan

Marketplace and Quality Assurance Presentation - Vincent Chirchirictsugar

Organizational Structure Running A Successful BusinessSeta Wicaksana

Corporate Profile 47Billion Information TechnologyData Analytics Company - 47Billion Inc.

Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst

Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation

/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...lizamodels9

Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9

Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...lizamodels9

The CMO Survey - Highlights and Insights Report - Spring 2024christinemoorman

Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057

Kenya’s Coconut Value Chain by Gatsby Africaictsugar

8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044

NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi

Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar

Annual General Meeting Presentation SlidesKeppelCorporation

Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...lizamodels9

Case study on tata clothing brand zudio in detailAriel592675

Kürzlich hochgeladen (20)

(Best) ENJOY Call Girls in Faridabad Ex | 8377087607

APRIL2024_UKRAINE_xml_0000000000000 .pdf

Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad

Marketplace and Quality Assurance Presentation - Vincent Chirchir

Organizational Structure Running A Successful Business

Corporate Profile 47Billion Information Technology

Cybersecurity Awareness Training Presentation v2024.03

Keppel Ltd. 1Q 2024 Business Update Presentation Slides

/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...

Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...

Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...

The CMO Survey - Highlights and Insights Report - Spring 2024

Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service

Kenya’s Coconut Value Chain by Gatsby Africa

8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR

NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf

Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza

Annual General Meeting Presentation Slides

Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...

Case study on tata clothing brand zudio in detail

The Future of PR: How Businesses Can Leverage Blogs and Social Conversations

2. Blog Basics - What is a blog? Conversations - How we monitor them Case Studies - How business is using blogs Other things to consider What are we talking about?

5. The Structure of a Corporate blog

6. What IS the blogosphere ?

7. It is everyday people like YOU and ME

8. Stakeholder Influence Analysis Who are the people with influence or that shape the opinions of others? So how do you find the people and topics that matter? Buzz Monitoring & Reporting What is the sentiment of conversations? How is it changing? Net Promoters Index Take a particular topic and extract the positive comments from the negative ones

9. Stakeholder Influence Analysis

10. Stakeholder Influence Analysis

11. Net Promoters Index

12. Net Promoters Index

13. Buzz Monitoring & Reporting

14. Live Buzz - Biggest Topics

15. Live Buzz - Fastest Growing Topics

16. Live Buzz - Most Popular Sites

17. Jeff Jarvis vs Dell

18. Jeff Jarvis vs Dell

19. Jeff Jarvis vs Dell

20. Jeff Jarvis vs Dell

21. Jeff Jarvis vs Dell

22. DellOutlet - Twitter

23. General Motors - Fast Lane Blog

24. General Motors - Cadillac Drivers’ Log

25. General Motors - FYI Blog

26. Build communities around your business

27. Build communities around your business

28. Integration into a wider campaign

29. Publicise/Promote/Blog about events Internetworld website Internetworld blog

30. Publicise/Promote/Blog about events

31. An accompaniment to e-commerce

32. Demonstrate thought leadership Savile Row Tailor Sheet Metal Company

33. Engage with brand champions

34. Crisis Management McDonalds Beef Hoax Delta Airlines Security Complaints

35.

36. Tone of voice Formal, friendly, colloquial Content entry and SEO Tag number and naming, linking, images, keyword density, post length Blog type Retail, Customer Service, Thought-Leadership/Innovation, Sales Blog management (a) Define structure: Admins, authors, contributors, approval process Other factors to consider

37. Moderation Who and how are you going to manage the conversation? Blogger Outreach How are you going to engage with influencers and who is going to do it? Legal Lay solid foundations for a safe blogging environment. Let everyone know where they stand. Other factors to consider Blog management (b) How often, when, who, coordination with other channels

38. How to Promote your business blog Tags Social Bookmarking Blog and RSS feed directories Pinging

39. How to Promote your business blog Claim your blog with Technorati Post with Tags Comment and trackback

40.

The Future of PR: How Businesses Can Leverage Blogs and Social Conversations

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Ähnlich wie The Future of PR: How Businesses Can Leverage Blogs and Social Conversations

Ähnlich wie The Future of PR: How Businesses Can Leverage Blogs and Social Conversations (20)

Mehr von InBlackandWhite

Mehr von InBlackandWhite (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

The Future of PR: How Businesses Can Leverage Blogs and Social Conversations