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marketing strategies

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Shimranz Skillls
Shimranz Skillls

HOW CAN YOU LEARN WHAT STRATEGIES ARE USED BY MARKETIERS? THIS ONE EXPLAINS ALL BUSSINESS STRATEGIES USED IN MARKETING.WHAT IS THE NATURE OF LONG TERM STRATEGIES? HOW EXPEIENCED SEE IT? WHAT ARE MARKETING MANAGERS LOOKING FOR?

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Strategic Management Concepts & Cases Strategies in Action
Comprehensive Strategic Management Model Vision & Mission Statements External Audit Internal Audit Strategies In Action Generate, Evaluate, Select Strategies Implement Strategies: Mgmt Issues Implement Strategies: Marketing, Fin/Acct, R&D, CIS Measure & Evaluate Performance
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Strategies in Action ,[object Object],[object Object],[object Object],[object Object],Forward Integration
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Strategies in Action ,[object Object],[object Object],[object Object],[object Object],Backward Integration
Strategies in Action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategies in Action ,[object Object],[object Object],[object Object],[object Object],Horizontal Integration
Strategies in Action ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strategies in Action ,[object Object],[object Object],[object Object],[object Object]
Strategies in Action ,[object Object],[object Object],[object Object],[object Object],Market Penetration
Strategies in Action ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strategies in Action ,[object Object],[object Object],[object Object],[object Object],Market Development
Strategies in Action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategies in Action ,[object Object],[object Object],[object Object],[object Object],Product Development
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Strategies in Action ,[object Object],[object Object],[object Object],[object Object]
Strategies in Action ,[object Object],[object Object],[object Object],[object Object],Concentric Diversification
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Strategies in Action ,[object Object],[object Object],[object Object],[object Object],Conglomerate Diversification
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Strategies in Action ,[object Object],[object Object],[object Object],[object Object],Horizontal Diversification
Strategies in Action ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strategies in Action ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strategies in Action ,[object Object],[object Object],[object Object],[object Object],Joint Venture
Strategies in Action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategies in Action ,[object Object],[object Object],[object Object],[object Object],Retrenchment
Strategies in Action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategies in Action ,[object Object],[object Object],[object Object],[object Object],Divestiture
Strategies in Action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategies in Action ,[object Object],[object Object],[object Object],[object Object],Liquidation
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Michael Porter’s Generic Strategies Cost Leadership Strategies Differentiation Strategies Focus Strategies
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marketing strategies

  • 1. Strategic Management Concepts & Cases Strategies in Action
  • 2. Comprehensive Strategic Management Model Vision & Mission Statements External Audit Internal Audit Strategies In Action Generate, Evaluate, Select Strategies Implement Strategies: Mgmt Issues Implement Strategies: Marketing, Fin/Acct, R&D, CIS Measure & Evaluate Performance
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  • 45. Michael Porter’s Generic Strategies Cost Leadership Strategies Differentiation Strategies Focus Strategies
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