Offpage SEO Training

Search Engine Optimization
(SEO)
Off-page Optimization

Search Engine Optimization, Content Developed by Arijit Mondal

Copyright ©2012 Impressico.com

What is off-page SEO?

Off page SEO is doing things off site
to improve your sites search engine
rankings. More links will generally
lead to better search engine
rankings.


Off Page Optimization
-Submission to Search Engines
-Google Places for Business
-Directory Submission
-Social Bookmarking
-Blogging
-Blog Comments
-Article Submission
- Classifieds Submission
-Forum Posting
-Press Releases
-Video Promotions
-Link Building
-Social Media

Submission to Search Engines
Submit your website to the most popular search
engines like :
• Google
• Yahoo
• MSN
• Altavista
• Alexa
• Alltheweb
• Lycos
etc.

Google Places for Business
Google Places Business Listing is a crucial starting point to any
Local Search Engine. Google Places is integrated Google
Maps, Google Web searches and other Google products.


Directory Submission
Submit your websites to the topmost quality
directories like:
• DMOZ
• Yahoo Directory
• ZoomInfo
• One Mission
• Pegasus
etc.
**Many web directories may offer paid listings but
don't go for it.

Social Bookmarking
Do social bookmarking in popular bookmarking
sites like:
• Digg
• Delicious
• StumbleUpon
• Jumptag
etc.


Blogging
• Write a blog of your own for your website and
include lots of unique content.

• Write in other service-related blogs which
allow guest blogging and allow links to your
website or service page.


Blog Comments
You can also promote your blog/website by
posting comments in other service-related
blogs which allow links in the comments
section.
• Identify your service related blogs.
• Post comments in comment section.
• Leave links to your website or service page.


Article Submission
Write articles of related to your service or product
and submit them to popular article sites like :
• Ezinearticles.com
• Articlesbase.com
• Buzzle.com
• Goarticles.com
etc.
**This will help you to attain some quality links for
your website and some referral traffic.


Classifieds Submission
Do some Classifieds Submissions to advertise your
products for free.
• Craigslist.org
• Quikr.com
• ClickIndia.com
• OLX.com
• Locanto.in
• Adoos.in
etc.

Forum Posting
• Create a forum/online discussion board of
your own and start a discussion or share
topics with your friends.
• You can also post/reply to a thread that allow
links in your signature which can be crawled
by the search.


Press Releases
If you are a business/service provider then go for PR
submission in popular PR websites like:
• 1888pressrelease,
• Open PR
• Prlog.org
• 24-7pressrelease.com
etc.

**This will help you to publish your site in Google
News.

Video Promotions
You can publish/share your product videos,
expert opinions, and reviews of your product
and make them public like:
• Youtube.com
• Dailymotion.com.
• Metacafe.com
etc.


Link Building
-Exchange links with service-related websites
(this is commonly termed as Thematic Link
Exchange).
-Link to internal pages within your site wherever
necessary. This increases your internal link
popularity.


Suggestion
• Always keep in mind that you have to be very
careful while implementing these off-page
strategies. You should not spam or overdo it.
Whatever you do, just plan and execute.
• Beware of Black-Hats while doing link building.


Social Media
• Social media is more than just blogging and link
building. It is critical from a content marketing
and content marketing standpoint like:
• Facebook
• Twitter
• Linkedin
• Pinterest
etc.


SEO Resources
searchengineland.com
seomoz.org/blog
searchenginejournal.com


Thanks

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