1. PROGRAM
OPEN SOURCE
CONCEPTUAL
Advanced Branding Strategy Masterclass FRAMEWORK
Version 1.0
Brand Strategy
Role and Definition
Web 2.0
Consumer
Power
Channel
Forces of Implication for
Proliferation
Change Marketers
Media
Fragmentation
Hyper
Competition
Virtual Context
Future
Applying the Market
scenarios
knowledge context
Idris Mootee www.mootee.typepad.com
4. a product is no longer a product – it is
a set of often personalized and
interconnected interactions that define
a total brand experience.
www.mootee.typepad.com