Here are some useful / scary / interesting stats about mobile. Feel free to pepper your presentations and conversations with them to show everyone you know what you're talking about

2. adoption

3. Source: Internet Trends 2013
Global mobile traffic
now accounts for
15% of all internet
traffic.

4. Source: Mobify Research and Development
No single screen size
has more than
of market share
20%

5. Source: Gartner
Almost
5 , ,
will ship in 2013 and
2013 alone.

6. Source: Knotice
mobile phones open
25% of all email

7. Source: comScore
#1mobile browser
activity
search is the

8. Source: Microsoft
70% of PC search tasks are
completed in one week while
70% of mobile search tasks
are done in one hour.

9. multi-screening

10. Source: MoPowered
of people move between
devices to accomplish a goal,
whether that’s on smartphones,
PCs, tablets or TVs.
90%

11. Simultaneous
Using more than one device
at the same time for
unrelated activity
Sequential
Moving from one device to
another at different times to
accomplish a task

12. ecommerce

13. Source: Deloitte
of mobile shoppers use
their smartphones while in a
store, another 50% while on
their way to a store.
60%

14. 51%
of shoppers
research online
then visit store
to purchase.
44%
research online
and purchase
online, too.
32%
research online,
visit store to try,
then purchase
online.
17%
visit store first,
then purchase
online.
Source: Ipsos Mediact

15. Source: MoPowered
of mobile shoppers
abandon a transaction
if the experience is not
optimized for mobile
30%

16. Source: Amazon
Every 100ms
increase in load time
decreases sales by
1%.

17. for more stats, follow
@imjustmike