PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space

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iMedia Connection

This document provides an overview of the online advertising landscape and discusses key topics including the growth of the U.S. online advertising market, the roles of various companies involved in online advertising such as value added resellers and service providers, major acquisitions by companies like Google, alternatives to Google, the market share of top companies, economics of the industry, forces that will shape the future landscape, and predictions for display advertising in 2015.

Technologie Business

DEFINING
THE ONLINE ADVERTISING LANDSCAPE
AND NAVIGATING THE FUTURE SPACE

Created by Ben Fox [ Follow me!: @benfoxgo ]
– 3.30.2011 –

HOW DID WE GET HERE?

HOW BIG IS THE U.S. ADVERTISING SPACE?

VALUE ADDED RESELLERS

VALUE ADDED SERVICE PROVIDERS

TECHNOLOGY SERVICE PROVIDERS

WHO BOUGHT WHO?

WHO DID GOOGLE BUY?

GOOGLE ALTERNATIVES

TOP 5 COMPANIES HAVE 63% OF REVENUE

THE ECONOMICS OF IT ALL

FORCES OF THE FUTURE

DISPLAY ADVERTISING IN 2015

PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space

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1. DEFINING THE ONLINE ADVERTISING LANDSCAPE AND NAVIGATING THE FUTURE SPACE Created by Ben Fox [ Follow me!: @benfoxgo ] – 3.30.2011 –

2. HOW DID WE GET HERE?

3.

4.

5.

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13. TOP 5 COMPANIES HAVE 63% OF REVENUE

14. THE ECONOMICS OF IT ALL

15. FORCES OF THE FUTURE

16. DISPLAY ADVERTISING IN 2015