This document provides an overview of the online advertising landscape and discusses key topics including the growth of the U.S. online advertising market, the roles of various companies involved in online advertising such as value added resellers and service providers, major acquisitions by companies like Google, alternatives to Google, the market share of top companies, economics of the industry, forces that will shape the future landscape, and predictions for display advertising in 2015.

1. DEFINING
THE ONLINE ADVERTISING LANDSCAPE
AND NAVIGATING THE FUTURE SPACE
Created by Ben Fox [ Follow me!: @benfoxgo ]
– 3.30.2011 –

2. HOW DID WE GET HERE?

6. HOW BIG IS THE U.S. ADVERTISING SPACE?

7. VALUE ADDED RESELLERS

8. VALUE ADDED SERVICE PROVIDERS

9. TECHNOLOGY SERVICE PROVIDERS

10. WHO BOUGHT WHO?

11. WHO DID GOOGLE BUY?

12. GOOGLE ALTERNATIVES

13. TOP 5 COMPANIES HAVE 63% OF REVENUE

14. THE ECONOMICS OF IT ALL

15. FORCES OF THE FUTURE

16. DISPLAY ADVERTISING IN 2015