Case Study: "Turning Loyalty Into Advocacy: The Evolution of Incentivized Marketing"

1. Turning Loyalty Into Advocacy:
The Evolution of Incentivized Marketing

2. Cory Powers
Vice President of
Product Development
Jenn McClain
SVP of eCommerce
& Alternate Channels

3. Advocacy Marketing
Facebook Organic Reach Decline
Source: Forward Progress

4. Advocacy Marketing
89% of Millennials trust
recommendations from their
friends or family more than
claims by the brand.
(Source: AdWeek)
89%

5. How Mobile Takes Advocacy Further
The average smartphone
user checks their device 221
times per day.
(Source: Tecmark)
221x
120 million US consumers
use smartphones & tablets
while shopping, browsing new
deals, researching and buying
products.
(Source: eMarketer)
120M

6. How Mobile Takes Advocacy Further
In 2015, for the first time, the
majority of sales in stores will
be influenced by digital
media.
(Source: Forrester Research)

7. The Limited & Advocacy Marketing
Increase brand
awareness
Drive foot traffic
to new store
openings
Acquire new
customers

8. Questions &
Answers