iLive 2013 - Graham Jones - Using Psychology to boost Digital Marketing

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Business News & Politik

Internet Psychology
Helping You Grow Your Online Business

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8th January 1989
British Midland Flight
London Heathrow to Belfast
Crashed on main M1 motorway
47 dead
74 seriously injured

The Trust Pyramid
Care
Enthusiasm
Focus
Content

0
10
20
30
40
50
60
Top B2B Marketers Industry Average
% Leads
Social Media Lead Generation
• Source: http://www.aberdeen.com/Aberdeen-Library/7635/RA-social-media-marketing.aspx

Social Media Measurement
Source: http://www.satmetrix.com/company/press-and-news/pr-archive/pr20120517/
% Companies
Measure
Don't Measure

Consumers searching
online for
local company
Local companies
without a
website
Companies with
websites not
in local search
• Source: www.reachlocal.co.uk

Who are your visitors?
Traditional
Open to
Change
Reactive Proactive
Slow
readers
Fast
readers
Visit banks
Don’t go to
banks
Patient Irritable Stable
Goal
focused

iLive 2013 - Graham Jones - Using Psychology to boost Digital Marketing

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