Sub 2 2_5

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Sameer Mathur

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EFFICIENT EVALUATION AND SELECTION OF SEGMENT

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Sub 2 2_5

1. ATTRACTIVE TARGET

2. MARKET SHOULD EFFECTIVELY SEGMENTED

4. EFFICIENT EVALUATION AND SELECTION OF SEGMENT

9. MULTI – SEGMENT STRATEGY

10.

11. SINGLE SEGMENT CONCENTRATION

12.

13. INDIVIDUAL MARKETING