How To Realize Business Value From Big Data. What is Big Data, What is Business Value. Generally speaking.

1. How To Realize Business
Value From Big Data
By Issam Hijazi
@iHijazi

2. Agenda
• Big Data
• Business Value
• Analyze Business Value of Big Data

3. Big Data

4. ” When volume, velocity and variety of
data exceed an organization's storage or
compute capacity for accurate and timely
decision making”
- Mark Troester, sas

5. Big Data: The Three “Vs” elements

6. Why to use Big Data?
• Analyze Social Media Feeds, web traffic, IT
system logs or any type of digital shadows being
created in record volumes every day.
• discover repeatable business patterns.
• analytical use, and enabling new products.
• gain competitive advantage.
• More accurate Decision Making: “If you could
run that forecast taking into account 300 factors
rather than 6, could you predict demand better?”

7. Big Data Applications Domains

8. Big Data Business Drivers

9. Business Value

10. “In management, business value is an
informal term that includes all forms of
value that determine the health and well-
being of the firm in the long-run”
-wikipedia

11. Business Value
• Business value expands concept of value of the
firm beyond economic value
• NOT directly measured in monetary terms.
• Ex: employee value, customer value, supplier
value, partner value, etc…

12. An example…
• Let’s take “customer value” as an example.
• Customer is money, an income to the company.
• A happy customer is everyone’s goal

13. Example continued…
• Imagine that we are about to start user
registration functionality on a website
• After conducting a thorough set
of user tests:
1. half of all users who attempt
to register can’t successfully
complete the process.
2. Those who do register find the
process very frustrating.

14. Example continued…
• We need to fix this issue, right?
• We start asking questions, such as:
- If we removed the registration process entirely from the site, what would
the effects be? Win? Lose?
- How does an improved registration process help the business?
- Fixing the registration process to eliminate any frustration would be
important, right?
• With a little research on the feature’s impact, we
can start to quantify the true value of the
functionality

15. How to identify business value?
• Will it increase revenue?
• Will it decrease expenses?
• Will it bring in new customers?
• Will it bring in more money from existing
customers?
• Will it increase shareholder/taxpayer value?
•…
depending on how the organization uses
that registration information.

16. Why Business Value is important?
• To clearly communicate why investing resources
in the improvements will benefit the
organization.
• Increases our chances of getting approval to do
the interesting, challenging projects.

17. How To Realize Business Value
From Big Data

18. Recap
• Big Data is all about information and feeds.
• Business Value is all about the impact of
certain component or action
• Where is the connection?

19. The intersection between the two
Business
Big Data
Value

20. Continued…

21. Make a decision!
• You have tracked 300 factors (signals) that you
collected through a “variety” of sources, in a
different “velocity”, which comes in a huge
“volume”. Big Data
• You have a business value that needs
improvement and enhancement, an action!
Business Value
• How easy would it be to analyze it?

22. An example
• Recall our Registration example in Business
Value section.
• If we have linked this registration with Google
Analytics, we’ll have enough information after a
while to tackle down user exact behavior.
• We’ll identify where the issue is, how often is it.
• Hence, we’ll make a firm and accurate Decision!

23. Other examples
• Facebook uses Big Data to analyze Big Data.
Through its “Maybe you like, maybe you
know, and such”
• Twitter, through “People like you”. It understood
your interests and made a decision on who you
may want to connect with.

24. Last words
• There are many applications out there to be used.
• You cannot make use of one application to cover all
your needs.
• A cloud SaaS are an option, a cheaper one
sometimes.
• Everyone needs to make use of Big Data, even
garage start ups.
• It's not size that matters. While it's interesting
for the technical discussion to focus on size, the
focus should be on business value first.

26. 