Framework Model For Greening It Green IT Seminar Binus Final
1. The “Readiness” Framework and Standards for
Green ICT Adoption
– Saving Money while Saving Energy and the Planet
Graeme Philipson and Idris Sulaiman
Presentation to BINUS University, Jakarta, 19 May 2010
3. About us
GRAEME PHILIPSON
• Founder and Research Director of Connection Research
– A market research and analysis firm specialising in the
convergence of sustainable and, digital technologies
– 30+ years in IT as a market researcher, analyst and journalist
– Founding editor of MIS Magazine and former Gartner research
director
IDRIS SULAIMAN
• Green IT Practice Researcher, Visiting Fellow, ANU-CECS
– Green IT Diffusion and Energy Efficiency Regulation
• Research and education adviser (and former CEO) of ComputersOFF
– Independent and not-for-profit organisation
– A certification program
• Member of Aust. Computer Society (ACS) & Aust. Inst. of Energy (AIE)
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4. About You:
Innovator, Early Adopter, or …?
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Everett Rogers (1962), Diffusion of Innovations – Fifth Ed., 2003
5. Green IT Benefits – Your Company
- Improvement in sustaining your IT operations
and infrastructure
- Lower operating expenses (esp. electricity)
- Reduction or avoidance of capital expenditures
- Align corporate green initiatives to raise
branding
- Contemporary appeal to employees
- Compliance with regulations and CSR demands 5
6. Green IT Benefits - World
Green information technology (IT)
can be one of the world’s strongest
assets in achieving and sustaining
a prosperous, low-carbon economy
- Michael Dell
Green IT Key to Achieving
a Low-Carbon Economy, 2008
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7. Emissions reduction –
Indonesia’s commitment
To reduce carbon emissions by
26% by 2020, based on business-as-
usual levels.
With enhanced international
assistance, Indonesia offered an
increased reduction of 41% by 2020,
based on business-as-usual levels
President Dr. Yudhoyono, COP-15 Denmark.
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8. The Business Case for Green IT
- IT infrastructure typically accounts for more
than 20% of the energy used in an office
building, with up to 70% attributed to IT in some
offices (especially with a large data centre)
- IT-related electricity operating costs (and
emissions) can easily be cut by 15% (just by
doing simple things) or more than 50% (by
deployment of more energy efficient systems)
- It’s about basic process improvements to
efficiency (including change in organisational
behaviour use or culture) AND judicious
deployment of energy-efficient products 8
9. Why A Framework?
• There is no clear definition of Green IT
– It means different things to different
people
• There are many components to Green IT
– No standardised way of representing them
• A Framework provides a consistent structure
– A reference point for further analysis
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10. The Evolution of the Framework
• Separate and independent work by
Connection Research, RMIT University
(2008) & applied work at Aust. National
University (2009- )
• Similar approaches, similar methodology
– agreement to combine into a single
framework and methodology
• Subsequent refinement through input
from many users, vendors, consultants,
academics 10
11. The First Thoughts (2008)
Connection Research RMIT University
“Pentagram” “G-Readiness”
Enabling the End User
Business Efficiencies
Measuring & Data Centre
Monitoring Efficiencies
Procurement
& Lifecycle
Five Key Components of Green IT Hierarchical Breakdown
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12. The Combined Green IT Framework
(version 3 – 2010)
Attitude
Policy
Desktop
Practice Mobile
Technology
Metrics
Measure Monitor Manage Mitigate
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13. The Green IT Framework – Key Pillars
Desktop
Mobile
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18. The Green IT Framework – Key Actions
Attitude
Policy
Practice
Technology
Metrics
Measure Monitor Manage Mitigate
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19. How it Works
• Each Pillar (and each component within
each pillar) is affected by the five actions
• We can measure, via a survey, the extent
to which an organisation is enacting each
action in each component of each pillar
• We can then quantify each of these and
create and Index
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20. The Green IT Framework
Attitude
Policy
Desktop
Practice Mobile
Technology
Metrics
Measure Monitor Manage Mitigate
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22. The Framework “Package”
• Survey for benchmarking
• Executive and IT Technical Training
• Organisational Certification –
ComputersOFF
• Individual Certification -
CompTIA
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23. The Online Survey
• 30-40 minutes
• Questions on each aspect of the
Framework
• All quantified according to the
Capability Maturity Model
• Non-technical – policies,
implementation, practices, etc.
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24. The Benchmarking Methodology
• All data collected for all respondents
– Quantified and normalised
• Each response applied to the appropriate
Pillar of the Framework
– plus the “Metrics” action
• Allows for the creation of five Indexes
– Weighted average of all responses to that
Pillar, expressed as 0-100
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25. The Green IT Readiness Index (GrITx)
• Overall Index (0-100) comprising five
sub-indexes
• Allows for benchmarking between
industries, countries, and for a single
organisation over time
• A unique tool for quantifying Green IT
maturity (or “readiness”)
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26. Green IT in Australia – Survey 2010
Measures by Pillar ...
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29. An Emerging International Standard
• Australia (2009 and 2010)
• United Kingdom Government (completed)
• United Kingdom Industry (underway)
• US industry (underway)
• India (completed)
• Scandinavia (under discussion)
• ASEAN (under discussion)
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• Indonesia (under discussion)
30. The Green IT Executive Training
Ideal for Top-Executives / IT / Facility professionals
who have decision making authority
over a company's IT infrastructure
Ideal for IT / Facility professionals who
work in implementing green IT initiatives such as
IT managers, data center or facilities/operations managers,
IT technicians, and system or network administrators
Strata Green IT Certificate
Courses not only teach organisations
how they can minimise
the emissions caused by their IT systems but also
how IT can be used as an enabler
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31. Organisational Certification
Certification program is designed to easily identify and recognise
those organisations who commit themselves to reducing their
impact on the environment, through their energy-efficient and
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green IT initiatives.
32. Closing Words - Go Green and
Realise the Cost Savings!
• Green IT including Energy Efficiency is
a Competitiveness Issue
• Make a commitment to action
• The Green IT Framework is a
“tried and tested” tool for quantifying
Green IT maturity (or “readiness”)
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33. About International Green IT Week
www.GreenITweek.org
• Goal: - to mobilise both consumers and corporates
- to take action on Green IT
• Ambassadors: to help with both CO and Green IT Week brand
awareness and green IT education. Global Ambassadors
confirmed in Sydney, Germany and Italy, spreading the word.
• Many Activities:
– 3-day Virtual Event - confirmed 20 green IT experts and
speakers from around the globe including Australia, US, UK,
Italy, Germany and Canada
– Physical activities - e.g. Education, Networking Events,
Cocktail Reception, PR launches, etc.
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34. Australia leads in Green ICT education
- first programs of their kind in the world !
• Australian National University Masters
Course in Green ICT Strategies
http://studyat.anu.edu.au/courses/COMP7310;details.html
• Aust. Computer Society’s Professional Green
IT Education Program
http://www.acs.org.au/cpeprogram/index.cfm?action=show&c
onID=greenict
• ConnectionResearch-Excom Green IT
Carbon Ready Courses
http://www.greenit.edu.au
