3. People from all over the world give you ideas on how you
can improve your products and services
(Crowd Sourcing)
4. Your website has more visitors and staying online
much longer than before
(Meaningful Engagement)
5. Your company become a choice employer and
everyone hope to work for you
(Strategic Recruitment Strategy)
6. More customers are forming so many interest
groups revolving your brand that you have lost
track of them. (fans)
More people are aware of your Corporate Social
Responsibility (CSR) initiatives and join your causes
(Perception)
7. More customers are forming so many interest groups
revolving your brand that you have lost track of them.
(Fans)
8. Others in the same industry are emulating what you are
doing for your company
(Thought leadership)
9. Others write about you and it becomes an entry on the
social encyclopedia
(Wikipedia)
10. Word of mouth was great, now how about “Words of Many
Mouths” all at the same time
(Social Media Effect)
11. Your prospects are telling others about you even if they are
not prepared to buy from you yet
(Sharing)
12. People whom you do not know are telling you when and
how many times they have visited your business venues
(Location Checkin to Location Marketing)
13. Your sales staff are having inquiries daily because they are
making new contacts without much offline networking
(Facebook)
14. B2B or B2C partners are coming to you with proposals to
create new channels and markets
(Linkedin)
15. You get to test out a foreign market and gauge its potential
without physically going there.
(due diligence)
16. More are buying from you because 4 out of 5 of their friends
said you are good and recommended it.
(“likes”)
17. Your market survey can be created easily and shared to millions of
people. The insight can be obtained within a very short period
(Poll)
18. Celebrities become your brand ambassadors to represent and speak
for you ever asking for a single cent
(Blogging)
19. Your brochures are viewed and downloaded on a server, shared by
many who do not even know you personally.
(Slideshare)
20. Professional corporate video can be created within minutes with
just photographs and royalty-free soundtrack disturbed on the 2nd
most popular search site in the world
(Youtube & Animoto)
21. You are fully aware of what you competitors are doing online
without ever going to their sites at all!
( Socialmention : the “Google” of Social Media )
22. You have done an event and many people are talking about it
online, looking forward to invite their friends for the next one
(Photo Tagging)
23. interested in leveraging Social Media as a new
marketing channel
understands that Social Media is a long term priority
prepared to contribute to social media content
development
interested in taking the feedback from customer
views and other data to make changes in the
organization
willing to provide the resources necessary in order to
get the social media program off the ground
24. which social media channels are available and which
are the best fit for our organization
solid understanding of how our employees and
executives are currently using Social Media
read industry-based reports and benchmarking
studies on Social Media
attended conferences and networked with
colleagues to gain a better understanding of how they
plan on implementation
joined Social Media peer groups to learn more about
how we can leverage Social Media
subscribe to Mashable or other Social Media
educational sites
25. Dedicated online community groups exist for
our customer
a company profile on Social Media networking
sites such as LinkedIn, Facebook, etc.
Our subscriber list is growing among the various
forms of Social Media currently being used
regularly contribute to online discussions
know if our audiences tone is positive, neutral, or
negative on 3rd party sites
Our audience (customers, prospects, etc)
regularly make comments on our postings
26. audited our top competitors online strategy,
evaluated their maturity and have a basic idea of
what they are doing with Social Media
regularly track our competitors (# of Blog
Postings, Comments, Twitter Followers,
Facebook Group Members, etc.)
monitor competitive social media changes and
updates daily
provide competitive positioning information to
our product management group
joined our competitors online community and
networking groups
27. defined roles and responsibilities for people in our
organization who are involved with Social Media
dedicated internal point person to manage our Social
Media program
consulted with Social Media experts to ensure our
programs success
an industry thought leader who contributes to our
blog postings
consulted with our IT department to get their input on
technology selections
developed and provided a training program to
employees and contractors
28. created and presented a social media channel map
which highlights how we will use Social Media
a defined strategy with clear objectives, targets,
initiatives and measures
analyzed and prioritized our Social Media channel
options and have consensus on which opportunities
pursue first
evaluated and selected technology solutions for
implementing our Social Media program
developed a project plan with timelines, deliverables
and milestones
communicated our Social Media plan to our
employees
29. incorporated and integrated Social Media
into our normal marketing mix
developed a calendar for selecting topics and
organizing Social Media communications
defined the frequency for updating our Social
Media channels
regularly scheduled meeting to discuss our
Social Media program
30. a policy to govern the use of Social Media with
our employees, contractors, prospects and
customers
a dashboard to report on our top Social Media
metrics
communicate the results of our Social Media
program to Senior Management on a regular
basis
documented the Terms of Use and Privacy Policy
for the Social Media applications that we provide
31. Weighting
different category means differently to different
companies
Total = 100%
Assessment
5 – strongly agree
1 – strongly disagree
Score
Category = % of Weighting x Assessment
Overall = Total of 8 categories
32. Seminars, Training and Consultation
Readiness General
Assessment
Seminars (2) (3)
SIRC
Job Functions Industry Consultation
(6) (2) (1)
33. General
▪ Basic Course : Exploring Social Media for Business
▪ Duration : 1 day
▪ Outline :
▪ Overview of Social Media
▪ Basic platforms
▪ Advanced platforms
▪ Current Application of Social Media
General
(3)
Industry
(2)
34. General
▪ Intermediate Course : Implementing Social Media for
business
▪ Duration : 1 day
▪ Outline :
▪ Social Media Strategy Map
▪ Social Media Response Map
▪ Social Media Guidelines and Policy
▪ Social Media Risk Assessment General
(3)
Industry
(2)
35. General
▪ Advanced Course : Organizational Approach to Social
Media
▪ Duration : 1 day
▪ Outline :
▪ Social Media Dashboard and Metrics
▪ Social Media : Hiring or Outsourcing
▪ Social Media Readiness Assessment
▪ Building your own Social Media network General
(3)
Industry
(2)
36. Job Function
▪ Master Class: Social Media Public Relations & Crisis
Management
▪ Duration : 1 day
▪ Outline :
▪ Developing positive relationship with journalists on social media
▪ Master the art of creative pitching
▪ Using social media as an alternative to press release
▪ Overview of crisis management
▪ 10 Most commonly asked questions Readiness
Assessment
General
(3)
Seminars
▪ Establish the SOP by experience
▪ Nurturing of brand ambassadors for social media SIRC
Functions Industry
(6) (2)
37. Job Function
▪ Master Class: Branding & Customer Service via Social Media
▪ Duration : 1 day
▪ Outline :
▪ How social media help your brand audit
▪ Platforms and style of conversation to consolidate your position
▪ Brand communication : an organisation responsibility on social media
▪ Integrating customer service into social media marketing
▪ Customer Service Case Studies
Readiness General
▪ Best practices of online Customer Service Assessment
Seminars (3)
▪ The future of customer service on social media
SIRC
Functions Industry
(6) (2)
38. Job Function
▪ Master Class: Managing Social Media impact for HR
Professional
▪ Duration : 1/2 day
▪ Outline :
▪ Developing company usage policy
▪ Use Linkedin for recruitment
▪ Using Slideshare and proprofs for training and development
▪ Internal communication as a branding tool Assessment
Readiness General
(3)
Seminars
▪ Crafting job description for social media role
SIRC
Functions Industry
(6) (2)
39. Job Function
▪ Master Class: Social Media for B2B Business
▪ Duration : 1/2 day
▪ Outline :
▪ Defining Your B2B Social Media Strategy
▪ 16 best practices of corporate blogging for B2B
▪ 13 Corporate Marketing lessons
Readiness General
Assessment
Seminars (3)
SIRC
Functions Industry
(6) (2)
40. Industry
▪ Master Class: Social Media for Retail Business
▪ Food & Beverage, Retail, FMCG, Heartland Micro-business
▪ Duration : 1 day
▪ Outline :
▪ Case studies of Success Retailers on Social Media
▪ Loyalty programs through Facebook application
▪ Working alongside with “Groupon” systems
▪ Location-based marketing (Foursquare)
▪ Leveraging on customers’ social network Readiness General
▪ Develop social network and mobile apps Assessment
Seminars (3)
▪ Managing conversational marketing
▪
SIRC
Creating user-generated content
Industry
(2)
41. Industry
▪ Master Class: Social Media for Hospitality Industry
▪ Hotels, Attraction, Integrated resorts, Travel, MICE
▪ Duration : 1 day
▪ Outline :
Create original customer story to deliver unique customer experience
Harassing the existing co-created hospitality content from other online
sources
Raise the service bar by personalising corporate social media accounts
Embracing the social media culture within the service staff
Integrate social media into online booking
Conversion of positive feedback into guest blogging
Case Studies of Hospitality industry success cases
Develop social brand ambassadors through existing loyalty programs
Readiness General
Assessment
Seminars (3)
SIRC
Industry
(2)
42. Consultation
▪ Format : 1 to 1 clinic
▪ Duration : 1 hour
▪ Procedure :
▪ Questions and Answers
Readiness General
Assessment
Seminars (3)
SIRC
Functions Industry
(6) (2)
