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                SESERV	
  
                Socio-­‐Economic	
  Services	
  for	
  European	
  Research	
  Projects	
  
                h8p://www.seserv.org	
  
                	
  
                European	
  Seventh	
  Framework	
  CSA	
  FP7-­‐2010-­‐ICT-­‐258138	
  




The interplay of economics and technology
for the Future Internet SESERV workshop
Brief report and next steps

George	
  Stamoulis	
  and	
  Costas	
  Kalogiros	
  (AUEB)	
  
Presented	
  by	
  Didier	
  Bourse	
  (ALBLF)	
  
EC	
  D1	
  ConcertaAon	
  MeeAng	
  
14.02.12	
  -­‐	
  Brussels	
  

© 2012 The SESERV Consortium                                                                  1
Workshop objectives
   •  Present economic issues related to
       •  Adoption of technologies                            Directly related to
       •  New pricing schemes                                 Horizon 2020 FP

       •  Regulation of FI: interconnection, net neutrality


   •  Elaborate on the application of the paradigm of
      “tussle-awareness” in the design of FI
      technologies

   •  Debate on topics related to the role of economics
      and regulation, the evolution of CDNs etc.

   •  Advance the awareness of SESERV on the related
      needs of the FI community, and give/get feedback
© 2012 The SESERV Consortium                                               2
Participation
                               Number of participants: 50

                                •  Industry/Other:            •  National Technical
 •  Projects:
                                                                 University of Athens
     •    CLOUD4SOA               •  British Telecom
                                                              •  Kapodistrian University
     •    ECONET                  •  Deutsche Telekom
                                                                 of Athens
     •    ENSEMBLE                •  Center for
                                                              •  University of Pireaus
                                     Democracy and
     •    ETICS                                               •  Athens University of
                                     Technology
     •    EURO-NF                                                Economics and
                                  •  IT Innovation
     •    OneFIT                                                 Business
                                  •  COMET
     •    φSAT                                                •  University of Zurich
     •    PURSUIT               •  Academia:                  •  Athens Information
     •    SAIL                    •  University of Exeter        Technology
     •    SESERV                  •  University of            •  Aalto University
     •    ULOOP                      Wuerzburg
     •    UNIVERSELF              •  Technical University
                                     Berlin
                                  •  University of Thessaly

© 2012 The SESERV Consortium                                                        3
Workshop’s structure (1/2)
  •  Invited keynote speeches
      •  Internet Market Failures, Dr. Bob BRISCOE (BT)
      •  The Evolution of Business Models in the Internet, Dr. Falk von
         BORNSTAEDT (DT)
      •  Internet Traffic Management in the UK and the US, Ms. Alissa
         COOPER (CDT)
      •  Two-sided perspectives on network neutrality, Prof. Robin MASON
         (UoExeter)


  •  Tussle analysis session
      •  Introduction to tussle analysis methodology,
         Prof. C. COURCOUBETIS (AUEB)
      •  Illustrative Tussle analysis for DNS and TCP, Dr. C. KALOGIROS
         (AUEB)
      •  Tussle analysis for FP7 research project ETICS case studies,
         Dr. M. DRAMITINOS (AUEB)

© 2012 The SESERV Consortium                                               4
Workshop’s structure (2/2)
•  Breakout working sessions: focus groups
    •  To exchange views and advance SESERV awareness on FI
       technologies


•  Discussion panel on the role of economics to the
   evolution of Internet
    •    Mr. M. BONIFACE (ITI),
    •    Dr. B. BRISCOE (BT),
    •    Ms. A. COOPER (CDT),
    •    Prof. R. MASON (UoExeter),
    •    Mr. N. LE SAUZE (ALBLF),
    •    Prof. G.D.STAMOULIS (AUEB),
    •  Prof. B. STILLER (UZH)




© 2012 The SESERV Consortium                                  5
Key statements of Invited Speakers
   •  B.Briscoe: The “byte” is not the right charging metric –
      A flow should be charged on its contribution to congestion

   •  F.von Bornstaedt: “Sending Party Network Pays” is the
      only way to do E2E QoS - increases accountability and
      trust among providers – no problem with net neutrality

   •  A. Cooper: Competition among ISPs in the UK does not
      regulate the market: almost all ISPs employ traffic
      discrimination, so no consumer choice

   •  R.Mason: Net neutrality should be evaluated – more
      analysis based on models and less ideology is needed

© 2012 The SESERV Consortium                                   6
Tussle Analysis Sessions
                                      Preliminary tussle            Focus group 1
  Introduction to tussle              analysis for QoS-aware
  analysis methodology &                                            Focus group 2
                                      ISP interconnection
  DNS, TCP case-studies               (ETICS project)               Focus group 3
•  Internet protocol             •  Allowing ISPs to control    •  Focus groups as an
   designers should take            major properties of their      interactive tussle
   into account the lessons         service offerings (such        analysis game where
   learned from tussles             as range of destinations,      stakeholder
   related to other popular         prices, etc.) increases        representatives can
   Internet protocols               chances of adoption            express how they
•  Tussle analysis helps in         and can even have              perceive an Internet
   understanding:                   positive effects to other      technology under
  •  how Internet stakeholders      Internet functionalities       investigation
  may interact by exploiting        (e.g. routing)              •  Key instrument for
  Future Internet technologies   •  SLA monitoring                 SESERV in bridging the
  to advance their socio-           technologies can have          gap between those who
  economic interests
                                    an impact on ISPs’             build and use/study the
  •  and their implications to
                                    incentives for correctly       Internet
  other stakeholders &
  functionalities                   dimensioning their
                                    backup paths
  © 2012 The SESERV Consortium                                                        7
Preliminary findings of tussle
                 analysis focus groups
                    User-centricity and transparency with an emphasis on wireless networks
Focus group 1




                    •  Users may need trust-enabling technologies and economic incentives for relaying traffic
                    •  ISPs may be concerned about losing control of their networks but they could be willing to
                       release that control, if it would increase user satisfaction


                     Content and service delivery architectures, with an emphasis on
                     Information-centric technologies
Focus group 2




                     • ISPs lower their transit costs and gain a larger share of the content delivery market with
                     deploying ICN architectures and their own CDNs
                     • Traditional stakeholders whose interests are offended will respond, e.g. transit ISPs will
                     evolve and enter the content delivery market (interconnect “islands of information”)
                     • Generally, a co-existence of traditional and ISP-owned CDNs is envisioned

                     Interconnection agreements and monitoring, with an emphasis on
                     technologies promoting collaboration between ISPs for QoS-aware service
Focus group 3




                     provision
                     • Smaller ISPs are likely to retreat from the market, or collaborate with other small ISPs to
                     increase their control during QoS path setup
                     • End users will probably demand some kind of SLA monitoring tool that allows to make sure
                     that the premium rates they have asked and payed for are provided

                © 2012 The SESERV Consortium                                                                        8
Work plan on FI Economic Priorities (1/3)
•  Perform tussle analysis for several European research
   projects’ technologies
    •  ETICS, UNIVERSELF, ULOOP, C2POWER, SAIL, PURSUIT,
       OPTIMIS, CLOUD4SOA
•  Identify generic FI functionalities, their stakeholders and
   major tussles (including their spillovers)



                   Tussle 1                               Tussle 4
             Tussle 2

                                                                     Tussle 5
                               Tussle 3

                                                 Functionality B
                               Functionality A



© 2012 The SESERV Consortium                                                    9
Work plan on FI Economic Priorities (2/3)
•  Produce a consolidated view of stakeholders and tussles, by
   considering multiple networking functionalities at the same time.
•  Provide recommendations based on lessons learned
               •  e.g. functionalities with high “out degree” can be considered as high-
                  priority ones for further research

                                                                                     A cartography of tussles by showing
      A cartography of stakeholders                                                  possible spillovers between network
                                          Functionalities                            functionalities
                                 Mobility	
     Traffic	
       QoS	
     Naming	
  
                                                control	
                                                           Functionality C
                Edge-­‐ISP	
     ✔	
            ✔	
           ✔	
       ✔	
  
                                 	
  
                                                                                           Functionality A
Stakeholders




                Transit-­‐                      ✔	
           ✔	
       ✔	
  
                ISP	
  
                End-­‐User	
     ✔	
            ✔	
           ✔	
       ✔	
  
                                 	
             	
            	
        	
  
                ASP	
                                         ✔	
       ✔	
                                  Functionality B
                                                              	
        	
  
                Regulator	
          ✔	
                      ✔	
       ✔	
  
               © 2012 The SESERV Consortium                                                                                    10
Work plan on FI Economic Priorities (3/3)
   •  Perform a survey of technologies for each of the
      functionalities by studying a broader set of
      Challenge 1 research projects.
       •  Focus on the innovative aspects of a technology and its
          relationship to (Socio-)Economic priorities.
                                                                Functionalities
                                                 Mobility	
     Traffic	
       QoS	
     Naming	
  
                                                                control	
  
                           ETICS	
  ASQ	
        	
             ✔	
           ✔	
  
                           goods	
  
                                                 	
  
                           ULOOP	
  mesh	
       ✔	
            ✔	
           ✔	
  
            Technologies




                           network	
  
                                                 	
             	
  
                           SAIL	
  content	
                                  ✔	
       ✔	
  
                           delivery	
  
                           plaTorm	
  
                           PURSUIT	
             ✔	
                          ✔	
       ✔	
  
                           content	
  
                           delivery	
  
                           plaTorm	
  
                                                                                                     * Illustrative table
                                    …	
  

© 2012 The SESERV Consortium                                                                                          11
More Information

   •            http://www.seserv.org

   •            getinvolved@seserv.org

   •            http://www.linkedin.com/groups?about=&gid=3870856

   •            http://www.twitter.com/seserv



   Questions?




© 2012 The SESERV Consortium                                        12

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Seserv athens-workshop-brief-report

  • 1.     SESERV   Socio-­‐Economic  Services  for  European  Research  Projects   h8p://www.seserv.org     European  Seventh  Framework  CSA  FP7-­‐2010-­‐ICT-­‐258138   The interplay of economics and technology for the Future Internet SESERV workshop Brief report and next steps George  Stamoulis  and  Costas  Kalogiros  (AUEB)   Presented  by  Didier  Bourse  (ALBLF)   EC  D1  ConcertaAon  MeeAng   14.02.12  -­‐  Brussels   © 2012 The SESERV Consortium 1
  • 2. Workshop objectives •  Present economic issues related to •  Adoption of technologies Directly related to •  New pricing schemes Horizon 2020 FP •  Regulation of FI: interconnection, net neutrality •  Elaborate on the application of the paradigm of “tussle-awareness” in the design of FI technologies •  Debate on topics related to the role of economics and regulation, the evolution of CDNs etc. •  Advance the awareness of SESERV on the related needs of the FI community, and give/get feedback © 2012 The SESERV Consortium 2
  • 3. Participation Number of participants: 50 •  Industry/Other: •  National Technical •  Projects: University of Athens •  CLOUD4SOA •  British Telecom •  Kapodistrian University •  ECONET •  Deutsche Telekom of Athens •  ENSEMBLE •  Center for •  University of Pireaus Democracy and •  ETICS •  Athens University of Technology •  EURO-NF Economics and •  IT Innovation •  OneFIT Business •  COMET •  φSAT •  University of Zurich •  PURSUIT •  Academia: •  Athens Information •  SAIL •  University of Exeter Technology •  SESERV •  University of •  Aalto University •  ULOOP Wuerzburg •  UNIVERSELF •  Technical University Berlin •  University of Thessaly © 2012 The SESERV Consortium 3
  • 4. Workshop’s structure (1/2) •  Invited keynote speeches •  Internet Market Failures, Dr. Bob BRISCOE (BT) •  The Evolution of Business Models in the Internet, Dr. Falk von BORNSTAEDT (DT) •  Internet Traffic Management in the UK and the US, Ms. Alissa COOPER (CDT) •  Two-sided perspectives on network neutrality, Prof. Robin MASON (UoExeter) •  Tussle analysis session •  Introduction to tussle analysis methodology, Prof. C. COURCOUBETIS (AUEB) •  Illustrative Tussle analysis for DNS and TCP, Dr. C. KALOGIROS (AUEB) •  Tussle analysis for FP7 research project ETICS case studies, Dr. M. DRAMITINOS (AUEB) © 2012 The SESERV Consortium 4
  • 5. Workshop’s structure (2/2) •  Breakout working sessions: focus groups •  To exchange views and advance SESERV awareness on FI technologies •  Discussion panel on the role of economics to the evolution of Internet •  Mr. M. BONIFACE (ITI), •  Dr. B. BRISCOE (BT), •  Ms. A. COOPER (CDT), •  Prof. R. MASON (UoExeter), •  Mr. N. LE SAUZE (ALBLF), •  Prof. G.D.STAMOULIS (AUEB), •  Prof. B. STILLER (UZH) © 2012 The SESERV Consortium 5
  • 6. Key statements of Invited Speakers •  B.Briscoe: The “byte” is not the right charging metric – A flow should be charged on its contribution to congestion •  F.von Bornstaedt: “Sending Party Network Pays” is the only way to do E2E QoS - increases accountability and trust among providers – no problem with net neutrality •  A. Cooper: Competition among ISPs in the UK does not regulate the market: almost all ISPs employ traffic discrimination, so no consumer choice •  R.Mason: Net neutrality should be evaluated – more analysis based on models and less ideology is needed © 2012 The SESERV Consortium 6
  • 7. Tussle Analysis Sessions Preliminary tussle Focus group 1 Introduction to tussle analysis for QoS-aware analysis methodology & Focus group 2 ISP interconnection DNS, TCP case-studies (ETICS project) Focus group 3 •  Internet protocol •  Allowing ISPs to control •  Focus groups as an designers should take major properties of their interactive tussle into account the lessons service offerings (such analysis game where learned from tussles as range of destinations, stakeholder related to other popular prices, etc.) increases representatives can Internet protocols chances of adoption express how they •  Tussle analysis helps in and can even have perceive an Internet understanding: positive effects to other technology under •  how Internet stakeholders Internet functionalities investigation may interact by exploiting (e.g. routing) •  Key instrument for Future Internet technologies •  SLA monitoring SESERV in bridging the to advance their socio- technologies can have gap between those who economic interests an impact on ISPs’ build and use/study the •  and their implications to incentives for correctly Internet other stakeholders & functionalities dimensioning their backup paths © 2012 The SESERV Consortium 7
  • 8. Preliminary findings of tussle analysis focus groups User-centricity and transparency with an emphasis on wireless networks Focus group 1 •  Users may need trust-enabling technologies and economic incentives for relaying traffic •  ISPs may be concerned about losing control of their networks but they could be willing to release that control, if it would increase user satisfaction Content and service delivery architectures, with an emphasis on Information-centric technologies Focus group 2 • ISPs lower their transit costs and gain a larger share of the content delivery market with deploying ICN architectures and their own CDNs • Traditional stakeholders whose interests are offended will respond, e.g. transit ISPs will evolve and enter the content delivery market (interconnect “islands of information”) • Generally, a co-existence of traditional and ISP-owned CDNs is envisioned Interconnection agreements and monitoring, with an emphasis on technologies promoting collaboration between ISPs for QoS-aware service Focus group 3 provision • Smaller ISPs are likely to retreat from the market, or collaborate with other small ISPs to increase their control during QoS path setup • End users will probably demand some kind of SLA monitoring tool that allows to make sure that the premium rates they have asked and payed for are provided © 2012 The SESERV Consortium 8
  • 9. Work plan on FI Economic Priorities (1/3) •  Perform tussle analysis for several European research projects’ technologies •  ETICS, UNIVERSELF, ULOOP, C2POWER, SAIL, PURSUIT, OPTIMIS, CLOUD4SOA •  Identify generic FI functionalities, their stakeholders and major tussles (including their spillovers) Tussle 1 Tussle 4 Tussle 2 Tussle 5 Tussle 3 Functionality B Functionality A © 2012 The SESERV Consortium 9
  • 10. Work plan on FI Economic Priorities (2/3) •  Produce a consolidated view of stakeholders and tussles, by considering multiple networking functionalities at the same time. •  Provide recommendations based on lessons learned •  e.g. functionalities with high “out degree” can be considered as high- priority ones for further research A cartography of tussles by showing A cartography of stakeholders possible spillovers between network Functionalities functionalities Mobility   Traffic   QoS   Naming   control   Functionality C Edge-­‐ISP   ✔   ✔   ✔   ✔     Functionality A Stakeholders Transit-­‐ ✔   ✔   ✔   ISP   End-­‐User   ✔   ✔   ✔   ✔           ASP   ✔   ✔   Functionality B     Regulator   ✔   ✔   ✔   © 2012 The SESERV Consortium 10
  • 11. Work plan on FI Economic Priorities (3/3) •  Perform a survey of technologies for each of the functionalities by studying a broader set of Challenge 1 research projects. •  Focus on the innovative aspects of a technology and its relationship to (Socio-)Economic priorities. Functionalities Mobility   Traffic   QoS   Naming   control   ETICS  ASQ     ✔   ✔   goods     ULOOP  mesh   ✔   ✔   ✔   Technologies network       SAIL  content   ✔   ✔   delivery   plaTorm   PURSUIT   ✔   ✔   ✔   content   delivery   plaTorm   * Illustrative table …   © 2012 The SESERV Consortium 11
  • 12. More Information •  http://www.seserv.org •  getinvolved@seserv.org •  http://www.linkedin.com/groups?about=&gid=3870856 •  http://www.twitter.com/seserv Questions? © 2012 The SESERV Consortium 12