Pierre Zarokian, CEO of Submit Express, discusses social media marketing & Video SEO tips & tricks, including Facebook, Twitter, Linkedin, myspace, social bookmarking and reputation management.

1. Social Media Optimization
&
Video SEO
Pierre Zarokian
President/CEO
Submit Express

2. About Me
• President/CEO of Submit
Express for 11 Years
• Commercial Real Estate
Investor
• Luxury Homes Network.com

3. About Submit Express
- Launched in 1998
- Ranked #1 SEO firm by Website Magazine
(Oct 2009)
- INC 5000 (2007-2009)
- Deloitte FAST 500 (2008-2009)
- SEO, PPC Management, Optin Email Ads,
Press Releases
- Social Media Services at iClimber.com

4. Social Media Optimization
•Why use Social Media
•Social Media Stats
•Twitter Tips
•Facebook & Linkedin Tips
•Blogging Tips
•Reputation Management

5. WHY USE SOCIAL MEDIA
• Networking
• Reputation Management
• Increase Brand Awareness
• Customer Relations
• Bottom Line 
– Increase Sales and Business

6. Current Social Media Users
• 99% of generation Y (age 18-24) have
at least one social media account
• Less than 25% of DMA (Direct
Marketing Association) members
actively use social media

7. Most Popular Social Media Sites
• Facebook – 32% , 250 Million
Users, up from 200 Million in 3
months
• Myspace – 29%
• Twitter
• Blogger
• Linkedin
• Youtube
• Digg, Tagged, Reddit, Friendster,
…

8. • 26% of top 100 Twitter accounts are
Business related
• 22% of generation Y (age 18-24) use
Twitter
• 85% follow friends
• 54% follow celebrities
• 29% follow family
• 29% follow companies

9. More About Twitter:
• 54.9% of users have never
tweeted
• 55.5% are not following anyone
• 52.7% have no followers
• 79.79% of users failed to provide
a homepage URL
• 75.86% have not entered a bio in
their profile.

10. Kogi BBQ
• 47,000+ Followers
•

11. Dell Outlet
• 1.3 Million+ Followers
• Over $3 Million in Sales by June 09

12. Using Twitter Effectively
• Relevant user ID or company name
• Complete bio and use keywords
• Profile picture and background image
• Tweet often
• Tweet latest industry news
• Include relevant hash tags (#) in tweets
• Follow your competitors followers
• Follow Twitters who tweet about you or your
industry
• Use automation tools

16. Twitter Sales Lead Tip
• Go to search.twitter.com and type:
looking for ‘name of your service’
i.e “looking for real estate broker” or
“looking for SEO”
• Use a tool like tweetlater to get keyword
alerts daily

17. &
• Add as many friends as possible
• Let your old friends know what you do
• Add profile picture
• Complete your info page (Company info &
URL)
• Post relevant industry news
• Build a company (or fan) page
• Use custom URL feature
• Lookup all your leads and connect with them

18. Blogging Tips
• Create a Blog and post regularly
• Wordpress
• Submit your posts to major Social Media and
bookmarking sites
• Install social bookmarking links
• Auto Tweet your Blog posts
• Create additional blogs

20. Reputation Management
• Google Alerts
• Twitter keyword alert tools
• Technorati
• Respond to negative feedback ASAP
• Create profiles on major social
media sites using business name as
the user ID

21. Tracking
• Check referral logs
• Use unique tracking links
• bit.ly
• Use unique offers to
differentiate
• Use unique tracking phone #

22. Final Tips on Social Media
• Promote your social media profiles on your
home page, business cards and marketing
material
• Use automation tools when possible
• Dedicate someone to spend at least 30-60
minutes a day
• If you can’t do it in-house hire an expert (hint…
hint)

24. Video SEO
•What to Create
•Top Video Sites
•Video SEO Tips

25. BlendTec
•

26. Will it Blend.com
•

27. What to Create?
• Quality content
• Funny content
• How-to videos
• Product demos

28. Top Video Sites
• YouTube
• MySpace
• Break.com
• DailyMotion
• Facebook

29. Video SEO Factors
• Title
• Description
• Tags
• Number of Views
• Rating
• Links
• Comments, Favorites,
Playlists

30. Other Considerations
• Put link in description, but in first
27 characters
• Don’t do widescreen, 4:3 is good
• Include URL or Call to action in
video
• Piggyback other’s popularities

31. Resources:
http://www.iclimber.com/social-media-
dictionary.html
http://blog.iclimber.com
http://twitter.com/submitexpress
http://twitter.com/iclimber_smo
http://twitter.com/submitexpressvp