1. Berry Smart … Enhancing the overall campus experience Sarah Berger Brenda Balcazar Ibrahim Mir Alex Morton

2. 3-Point Strategy … incentives for institutions and students 1 3 2 2

3. 3 1. Social Networking Student Network picks up other blackberry users within range via GPS, Bluetooth and 3G technology Network with other students Find students with similar interests Profile matching capability Filtering capability Save profiles in electronic roledex Perfect for transmitting e-business cards at recruiting events … …… 3G Connections Bluetooth Connections Matching Connections

4. 4 A new Take on the Little Blackbook UNIVERSITY CLUBS: New Ventures Group, Business Design Club, Consulting Club INTERESTS: Photography, Running, Sailing, Spanish and Mandarin Language Courses CURRENTLY READING: Outliers: The Story of Success GOALS UPON GRADUATION: Business Design Name: Liz Duval Cell: 416-324-6547 Email: lizduval@utoronto.ca ROTMAN STUDENT 1101 Bay St. Toronto, Ontario

5. 5 2. E-Flash Cards Software includes 2 components: Automatic uploads for board exam preparation Self-created flash cards can be designed on blackberry or uploaded from students home computer Bronchial Asthma is classified into 4 clinical types. This classification is based on: a) The number of attacks in the day time per week b) Number of nighttime symptoms per month c) Predicted lung function d) Peak flow variability

6. 6 3. Improving Campus Security Phones would be registered with campus security By pressing *9, students can alert campus security about their location Campus security can send mass alerts immediately in case of an emergency CODE RED Gunman on 3rd Floor of Rotman!!!

8. Recently launched 3G network

9. ~40000 undergrad students

10. 80% use cell phones as their primary phone

12. 9 Main Challenges Developing technology and software in a short time period Negotiations with Phone Carrier Change in phone plans for many students

13. 10 Preventing Competition Long-term contracts with universities Unique applications Long-term contracts with students Quick implementation of program across North American campuses Online customer service

14. 11 Cost/Benefit Analysis Long term value of each additional customer based on handset sales along is approximately $572 (not including opportunity cost of other players not gaining that customer) Global mobile phones market grew to 800.2 million units (22.1% increase) in 2006 In 2011, global mobile phone market is forecast to have a volume of 1.8 billion units (125.5% increase from 2006) The Americas accounts for ~40% of the global mobile phone market 40% of 1.8 billion = 720 million units to be sold in 2011 Post-secondary students account for 18 million potential units Volume for RIM in the last six months = 11.5 million Future six months = 22 million A 40% increase in subscribers and a serious boost to revenue

15. 12 Questions? 1 3 2