Mediastyle Media Training

Media skills training for
progressive Canadians

Wednesday, January 27, 2010

Introductions


Mediums


Where it all started


Print


Radio


Keeping perspective and expectations


Media terms to know
Double Ender Tick-tock

Presser Dial-a-quote

Embargoed Wind her up

Off the Record

On Background

On Deep Background


Door-to-door


Anywhere your audience gathers


Newsrooms are busy, short staffed places


This is not social media.


This is social media.


wo rld wid e
R E A C H
in an instant


Telling our stories


Key to success


Connecting with Canadians


Tips & Tricks on interviews


Use the phone


Stop speaking, they will


You don’t need all the answers


Practice, practice, practice


Keeping your eye on the goal


Media is inherently risky


Remember you are part of a team


A bad interview from you effects everyone


Don’t be the money stealing budgie


Communications tool kit


Strategy


Tactics


Basic communications tool kit
Press release Debates
Media advisory “Stand ups”
Social media release Pamphleteering
Reporter pitches Door-to-door
Press conference Email newsletter
Stunts Twitter
Keynote speech Facebook
Letters to editor Blogging
Direct mail Blogger outreach
Radio call in shows Fundraising
Signs, posters & ads Community outreach
Events Government relations

Evaluating & Complimenting

ROI CBA
return on cost-beneﬁt
investment analysis


Communications plan

Who, What, Where, When, Why
How, How to and How will

Communications planning sections

Announcement 6.Strategy
1.Context / Scan 7.Tactics
2.Stakeholders 8.Messages
3.Objectives 9.Issues
4.Goals 10.Evaluation
5.Audience 11.Budget


Just don’t do it, ok?


Mail is more powerful than you think


Use the media advisory sparingly


Measurement

Integration with social media


“Social media is media designed to
be disseminated through social
interaction, created using highly
accessible and scalable publishing
techniques. Social media supports
the human need for social
interaction with technology.”
- Wikipedia


Infinite connections, yet only some matter


Connected globally, global intelligence


Unfamiliar territory


The cocktail party principle


You won’t always agree and that’s OK


Social media crash diet?


Create a listening post; use RSS


Blogs are about sharing


Writing for the web


Find online forums for your niche


Wikipedia


Wiki what? Not just an encyclopedia.


YouTube


Linked In


Facebook


Social media training wheels


Facebook privacy


Twitter


Flickr


Trolls and other demons


the iPhone “ it ” factor


If you can’t count it, it didn’t happen


A touch technical


Making movies


Mic in


Podcasting


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