iStrategy JCI Summit presentation about Ukrainian Internet market

1. INTERNET in UKRAINE
What consulting you
should have in Ukraine
IMO 2010
Internet Marketing in UA
Where is the money?

2. What presentation is about:
UKRAINIAN INTERNET in the Global Network?
Does INTERNET MARKETING IN UKRAINE reveal the
investing potentials?
Where is the MONEY?

3. Point #1: Two Main Indexes
20* mln USD Digital Advertising market (2009)
30% growth in 2010
8* mln of Internet Users in Feb (penetration – 17%)
12% growth per Q
1 802 mln of Internet Users Globally (26,6% - penetration)
* - in Ukraine

4. Point #2: Social Networks Success in Ukraine
Facebook – 2nd place growth rate worldwide
Twitter – 15% share of all Cyrillic blogs Globally
Live Journal – 7th place in the number of users

5. Point #3: TOP Internet Investors in Ukraine
Digital Ventures eVenture Capital Partner
KP Media RBC
UMH
Tochka.net Mapia.ua
Bigmir.net RBC.ua
I.ua
Foreign Investors Do Invest
in Niche Projects Today

6. Main points are:
Internet penetration will be growing, including broadband access
Internet users will spend more time online, replacing other media
consumption
Video advertising usage will be growing
Web 2.0 and Web 3.0 Internet users activities will be growing

7. WHAT IS ABOUT INTERNET MEDIA IN UA?

8. Internet Instruments Map
2 Social demo
3 Google
1 Counter

9. Internet Instruments Map
What does it give? HITS AND HOSTS
Is it relevant? MANY SITES TRICKS BIGMIR RATING
Who use it? OVER 80% ADVERTISERS CONSIDER
BIGMIR AS A MAJOR SOURCE OF
THEIRS TARGET AUDIENCE
1 Counter

10. Internet Instruments Map
Gemius is the only social demo
tool for at least rough
estimate of Target Audience
sites categories
2 Social demo
1 Counter

11. Internet Instruments Map
2 Social demo
3 Google
1 Counter

12. Internet Marketing in Ukraine Today:
An “off-line approach” domination in digital strategy
developing
80% of large brands budget are still investing in banner
advertising
A unique opportunity to develop strong marketing model
project on the fast growing market

13. WERE IS THE MONEY?

14. Where is the money?
“Internet Marketing in Ukraine - 2010” conference

15. Where is the money?
“Internet Marketing in Ukraine - 2010” conference
NO MONEY = NO PROBLEM

16. Where is the money?
Monthly meeting: “Startup Crash Test”

17. Where is the money?
Monthly meeting: “Startup Crash Test”
TRAIN COMES EVERY MONTH

18. UA experts – about UA Internet market:
“In terms of structure and market fulfillment, a big amount of new players had come
in 2009. That have stimulate the competition, but price, not the service (healthy)
one”, - Andrew Skorik (ITCG)
“… the main priority should be the developing of not just stand alone law, but clear
government police of intellectual property protection. And its not only about
multinational vendors. This is about copyright of anybody, who deals with developing
new project on the intellectual property basis, including the presently defenseless
Ukrainian developers”, - Andrew Rukovski (Microsoft)
“The best start-up – is a new platform, and its better if it has obvious principles of
users involvement and strongly pronounced sell services… The are success chances
for projects, that are created to unite reality and virtuality and are aimed to serve
business and people off-line needs”, - Alex Mas’ (UBN)

19. INTERNET MARKETING IS NOT READY *
* - for investing in Ukrainian projects

20. THE BUSINESS OPPORTUNITIES – ARE! *
* - for investing in Ukrainian projects

21. Why and how to invest in Ukraine today:
The market is very small for YOU’D RATHER INVEST IN
today SEEDS

22. Why and how to invest in Ukraine today:
The market is very small for YOU’D RATHER INVEST IN
today SEEDS
Many of IT outsource AN OPPORTUNITY FOR
companies are already in INVESTING IN EXPORT
Ukraine PROJECT

23. Why and how to invest in Ukraine today:
The market is very small for YOU’D RATHER INVEST IN
today SEEDS
Many of IT outsource AN OPPORTUNITY FOR
companies are already in INVESTING IN EXPORT
Ukraine PROJECT
There isn’t a time for a large THE MARKET GROWTH STAGE
investors yet IS OPTIMAL FOR MIDDLE SIZE
INVESTORS

24. iSTRATEGY EXPERTISE

25. What we do:
iStrategy suggests highly experienced expertise in Internet marketing:
Internet Market analysis by request
SWOT/Audit of potential/existing Internet project or Internet advertising
campaign
Audit the business project marketing model regarding Ukrainian market
specific
Carrying out the Internet campaign or Internet project development
tender (Tender service)

26. ISTRATEGY CLIENTS
We do shift the expectations of our results and its process quality

27. Our team experts have consulted, trained and carried through
tenders for these companies

28. Thank you
web: www.iStrategy.com.ua
e-mail: info@iStrategy.com.ua
phone: +38 044 578 27 40