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Open Social Networking

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Open Social Networking: What does it mean, why is it good and how do we achieve it?

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What does it mean, why is it good and how do we achieve it? [email_address]
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[email_address] Pros Cons Allows third party apps to take advantage of pre-existing social graph, creating a quasi-open social graph Massive user base Provides an excellent user experience Provides a fairly capable API Ad revenue earned is app developers’ to keep Encourages viral app adoption through news feed and directory Dependent upon Facebook’s continuing good will/good fortune – what if it goes bust or falls out of favour? Requirement to build upon Facebook fundamentally limits application possibilities Facebook graph can never be as ubiquitous as an open social graph encompassing all social network users, everywhere
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Social network Relationship and identity data UGC xOpenID, XFN Widgets, XML, ‘make public’ option, APIs etc [email_address]

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Open Social Networking

  • 1. What does it mean, why is it good and how do we achieve it? [email_address]
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  • 5. [email_address] Pros Cons Allows third party apps to take advantage of pre-existing social graph, creating a quasi-open social graph Massive user base Provides an excellent user experience Provides a fairly capable API Ad revenue earned is app developers’ to keep Encourages viral app adoption through news feed and directory Dependent upon Facebook’s continuing good will/good fortune – what if it goes bust or falls out of favour? Requirement to build upon Facebook fundamentally limits application possibilities Facebook graph can never be as ubiquitous as an open social graph encompassing all social network users, everywhere
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  • 12. Social network Relationship and identity data UGC xOpenID, XFN Widgets, XML, ‘make public’ option, APIs etc [email_address]