2. 1. Warm up
MARKETING
&
ADVERTISING
ACTIVITIES
Doing market research
Drawing up a marketing plan
Commissioning advertising
Talking to customer
Speaking to journalists
Creating advertisements
Showing visitors around the company
Reading trade magazines
Presenting at a trade fair
Writing press releases
Providing support for customer service
Liaising with the sales department
3. QUESTIONS
1. Are all of these activities done in your company?
If not, which ones are outsourced?
Writing leaflets, calling to customers
2. Which of the activities are you responsible for?
Which are most important in your job?
3. Who do you speak to English?
- Director, manager, national or foreign customers
What about?
Your job, services, products…..
What English texts do you read?
Announcements, reports, orders, ……
What do you write in English?
Announcements, reports, orders, ……
4. What is the most difficult in English?