Ebay's vision of the future and concrete steps it is taking to shape that future around data, omni-channel and payments.

1. Organizing
for the future of
Zero Effort
Commerce
Keynote Customer Festival
by Joep Hutschemakers
June 10th 2014
Amsterdam

2. Ebay
Inc
a
snapshot
• Marktplaats.nl
• Mobile.de
• Kijiji
• Gumtree
• etc
Marketplaces

3. 3

4. 4
ENABLING (END2END) COMMERCE
eBay’s mission

5. 5
ZERO EFFORT COMMERCE
eBay’s vision
“…a future in which commerce intelligently happens automatically
through our smart devices. ZEC will anticipate your shopping needs and
act upon them….” Steve Yankovich

6. 6
ENABLING (END2END) COMMERCE
DATA
Creating personalization & inspiration
PAYMENTS
Enabling transactions
anywhere
OMNICHANNEL
OPTIMALISATION
Creating an unified user experience

7. Enabling end 2 end commerce:
(BIG) DATA

8. eBay Inc. confidential
8
Big Data areas
1) Item recommendation Strategic
value
2) Improve search
3) User targeting
4) Internal analytics Operational
efficiency
5) Experimental analytics

9. eBay Inc. confidential
9
EXAMPLE BIG DATA: ITEM RECOMMENDATION

10. eBay Inc. confidential
10
EXAMPLE BIG DATA: INTERNAL ANALYTICS

11. eBay Inc. confidential
11
“THE FUTURE OF COMMERCE IS PERSONAL, DRIVEN
BY DATA”
“..Consumers want experiences that are not intrusive but
inspiring, experiences that don’t dictate but guide and
assist, in ways that feel authentic and natural…”
“…WE WANT TO MAKE MOMENTS OF INSPIRATION
INSTANTLY SHOPPABLE. …”
Devin Wenig
President Ebay Marketplaces

12. Enabling end 2 end commerce:
OMNICHANNEL
OPTIMISATION

13. eBay Inc. confidential
13
TAKING DOWN THE BARRIERS
• In store, online, cross
commerce, mobile, local,
etc, eBay is aiming at
facilitating seamless
omnichannel experiences:
Not online or offline. Just
shopping, anytime,
anywhere
• Mobile is the big driver,
local is key

14. eBay Inc. confidential
14
CONNECTING ONLINE TO OFFLINE
PhiSix

15. eBay Inc. confidential
15
CONNECTING ONLINE TO OFFLINE
RedLaser

16. eBay Inc. confidential
16
CONNECTING OFFLINE TO ONLINE - Local
Milo

17. eBay Inc. confidential
17
CONNECTING ONLINE TO OFFLINE
Ebay Now

18. eBay Inc. confidential
18
CONNECTING ONLINE TO OFFLINE
Connected Glass

19. Enabling end 2 end commerce:
SEAMLESS
PAYMENT SERVICES

20. PayPal Lets You Shop And Pay With Your Fingerprint
Click here: https://www.youtube.com/watch?v=1XpAEH7ENXI
VIDEO
VOLGT
VIA
ARNOUD

21. eBay Inc. confidential
21
ORGANIZING FOR FUTURE OF ZERO
EFFORT COMMERCE
DATA
Creating personalization & inspiration
PAYMENTS
Enabling transactions
anywhere
OMNICHANNEL
OPTIMALISATION
Creating an unified user experience

22. Zero Effort Commerce
So Easy…
Toddler Buys Car On eBay:
14-Month-Old Sorella Stoute Uses
Dad’s Smartphone App To Bid

23. eBay Inc. confidential
23
Thank
you!
Contact:
Joep
Hutschemakers
jhutschemakers@ebay.com