How to use Linked in for networking and business development purposes.

1. January 13, 2012
Maximizing
For Business

2. 100% Profile Completeness
-- Photo
-- Profile Summary
-- Specialties
-- Current Position
-- Two Past Positions
-- Education
-- 3 Recommendations

4. Profile Do’s and Don’ts
Do’s:
Headline: not your “title” … keywords, how you add value
Summary: tell your story (first person), use keywords
 “Vanity” URL, plus 3 customized links
 More than 3 recommendations
Don’ts:
 Don’t set it and forget it!
 Don’t be impersonal
 Don’t make a sales pitch
Be Real, 100% Complete, Searchable, Recommended, Branded
… list from Linked in Expert Neal Schaefer

5. “Ideal Profile”
Examples
• ElissaSlan: Realtor
• Steven Mancinelli: Attorney
• Dr. Michael Brand: Orthopedist
• Francine Lucidon: Bookstore Owner

6. My Profile Looks Good –
Now What?
 connect/reconnect
 status updates
 1:1 messages
 recommendations
 groups
Linkedin “answers”
 introductions
 take relationships offline!

7. Linked in “Companies”
• Company Status Updates
• Share and Follow Buttons for
Website
• Add Video, Blog, Twitter feed
• “Products and Services” Features
– Banner images link through to your website
– Recommendations from clients by service
– Videos by service
– Promotions by service
– Targeted advertising

8. Business Development
After you get your profile in order …
1. Connect: a few minutes each day
2. Engage: 30 minutes, 1x per week
************************
1. Business prospecting via
introductions
2. Using messages / Inbox
3. Who’s been looking at your profile?

9. Opportunity:
Business Prospecting via
Connections => Introductions
• Example: 3PL
• Target: Sr. VP of Supply Chain
• Nationwide
>> Do “advanced people search”
>> Keywords: Sr. VP of Supply Chain
>> See how you are connected
>> Request warm introduction

10. Opportunity:
Linked in Messaging
Dec.31:
Happy
New Year
Message
Jan 3:
New
Project

11. Opportunity: Who’s Been
Looking at Your Profile?
Takeaway: Find Opportunities to
Connect/Reconnect!

12. 2012 Challenge:
How Will You Use Linkedin
to Be More Visable and Connect?
• Regular Status Updates
– Share an article, post an event
– Add value
• Reconnect!
– “… it’s been awhile!”
– “… how is 2012 going for you?”
– “… what’s new in your life?”

13. Connect With Me!
Linkedin: http://www.linkedin.com/in/rhondahurwitz
Twitter: http://twitter.com/rhondahurwitz
Email: Rhondahurwitz1@gmail.com
… if you have any questions, post them on my facebook page!
Facebook: http://www.facebook.com/helpmerhondamarketing
Blog 1: http://www.shemeansbusiness.wordpress.com
Blog 2: http://blogs.forbes.com/rhondahurwitz/