Human Digital - our proposition, product and process

1. Human Digital Making social media accountable

2. By way of introduction (click on the image) Our clients are Billy Beane…..our brands are the Oakland A’s….and we’re the chubby kid…

3. agenda Global experience Our founding principle The social media equation G.H.O.S.T. Research methodology ROI

4. our clients

5. our founding Principle Making social media accountable

6. Who we are Established 2007 Human analysis of online conversations A proprietary research methodology A unique consulting framework A proprietary ROI model Proven across an international client base

7. The social media equation Behaviour + Objectives = ROI

8. Behaviour + Objectives = ROI Q1: Where is my audience online? Q2: What is my audience talking about? Q3:Is the audience talking about my brand / issue positively or negatively? Q4: How much is the audience talking about my brand / issue? Q5: What type of websites is my audience using? Q6:What type of content drives engagement? Q7: How best to engage with my audience?

9. Q1 - Where is my audience online? Impact

10. Q1 - Where is my audience online? Advocacy Impact

11. Q1 - Where is my audience online? Advocacy Homepage Blog Social Network Forum Impact

12. Behaviour Case Study Diffusion Award “Best Use of Social Media 2010”

13. Marketing Behaviour + Objectives= ROI Commercial Goals Hosts Objectives Strategy Targets Increase NPS Marketing Director Reward loyalty Differentiate messaging by customer segment Click through Increase ARPU Commercial Director Sell additional products Incentivize multi-channel customer Basket size

14. Objectives Case Study 22% increase in basket size

15. Behaviour + Objectives = ROI KPIs Social metrics Correlation

16. ROI Case study

17. How we work Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Behaviour

18. How we work Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Behaviour + Objectives

19. How we work Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Behaviour + Objectives = ROI

20. Sarah Ward, Founder sarah@human-digital.com (m) +44 (0) 7590 374 533 Christian Gladwell, Chief Executive christian@human-digital.com (m) +44 (0) 79545 159 012 Mark Bjornsgaard, Strategy Partner mark@human-digital.com (m) +44 (0) 7939 155 935