16. so what’s it good for?
identifying key influencers
supporting loyalty or CRM programs
market research & competitor analysis
customer support
listening & monitoring what’s being said
improve your search engine ranking
engage your customers in a conversation
24. you cannot ignore what is happening
whilst your brand may not be involved
your customers are and they’re
talking about you
25. 62% of UK shoppers consult online
communities before buying
Quideo / YouGov, july 2008
26. 74% of people choose companies or
brands based on customer service
experiences shared online
exploring the link between customer care and brand reputation, SNCR, april 2008
27. 93% of social media users think
brands should be in social media
business in social media study, opinion research corporation, september 2008
28. when tango entered the facebook
app arena they received a 37%
conversion rate
business in social media study, opinion research corporation, september 2008
29. when coming up with a strategy
why do you want to use social media
how does it fit in with everything else you’re doing?
would something else be better?
how will you know when you have succeeded?
what will your ROI be?
will your ROI have a financial figure to it?
how will I reward people who play with me?
30. important to remember these
are just new tools
business and marketing requirements
must come first for a well planned
social media strategy
31. no one exists on a single
media island
this is as true for your online
activity as it is for your
offline consumption
32. don’t restrict your social media
activity to social media only
reuse in other online spaces
and take it offline when you can
it’s valuable
33. social media looks good right now
it’s free
that means good value for money?
so why not give it a try
34. be honest
about who you are and add real value
to the people you touch and the
spaces you choose to frequent
35. don’t go for the hard sell and
try to pull the wool over anyones eyes
you will get caught
36. have a purpose to everything you do
and facilitate the conversation
rather than try to control it
37. remember that whilst the game
may well have changed there is
huge potential and if taken in the
right way can lead to huge rewards
for your brand and customers