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Introduction
1. An introduction to
Social Media
for health care managers in Canada
empower, engage & educate … through social media
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
2. Agenda
Examine social media, health & medicine 2.0
• Provide examples of how social media is used in health care
• Share Canadian examples of social media in health
• Create useful resource for health workers interested in
learning about social media
• Provide takeaway for UBC Centre for Health Care
Management workshop
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
3. Definitions
Social Media:
"... social media is used to describe online technologies &
practices that are used to share information, expertise,
insights, evidence and experience … if used well, social
media provide a way to learn daily on the Internet”
Typical features of social media include:
• “Two-way" interactivity
• Ability to create a personal profile
• Opportunities to “friend” others
• A way to share ideas, photos, videos, slides
• Ability to tag, rate, comment or vote on content
created by other people
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
4. Social Media provides digital options
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
5. “
What is web, health & med 2.0?
Web 2.0
…web 2.0 is a major change in how we interact with each other & information, moving us
from passive consumers to active creators on social media sites such as blogs, wikis, Twitter,
Facebook etc.
Health 2.0
…a more patient-centred participatory model of health care emphasizing interactions
between consumers, health providers and librarians using social media… an ability to share
medical evidence, patient data & opinion to improve health outcomes on a global scale…
Medicine 2.0
…the use of social media in medicine to encourage more open & interactive
communication… a new generation of social media users are able to interact with each
other so that health information can be continually requested, consumed & reinterpreted…
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
6. Blogs
…blogs stimulate discussion, open enquiry & lifelong learning
Rob Fraser
Nurse blogger
http://robertfraser.ca/wordpress
Dr. Bertalan Mesko
Physician blogger
http://scienceroll.com/about/
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
7. Blogs in health & medicine
What is a blog?
• A blog is a website of entries posted in reverse chronological order
• Authored by individuals, organizations or businesses
• Entries, commentaries, descriptions of events; graphics, video
• Some excellent bloggers in health & medicine worldwide
A blog can broadcast your message around the world, fast ...
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
8. Blogs in health & medicine
Why read blogs?
• Access to authoritative information via subject experts
• Stay on top of new developments (Malvey, 2009)
• Disseminate information, share opinions or solicit feedback
• Bring transparency into management practices (Zeng et al., 2008)
• Patient blogging helps to foster healthy practices & patient
understanding (Adams, 2010)
• Implement in educational activities in health care (Boulos et al., 2006)
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
9. Examples of blogs in health care
Tom Closson
President & CEO, Ontario Hospital Association
http://www.oha.com/News/TomClossonBlog/default.aspx
Social Media in Canadian Healthcare
http://www.smich.ca
List of Top Health and Medical Bloggers
HLWIKI
http://hlwiki.slais.ubc.ca/index.php/Top_Health_
%2526_Medical_Bloggers_2011
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
10. Wikis
http://wikidoc.org/index.php/WikiPatient http://en.wikipedia.org/wiki/Main_Page
Wikipedia is a great tool...
but check your facts in a bona fide information source.
WikiDoc The Living Textbook of Medicine http://www.wikimatrix.org/
The Original Medical Wiki / Encyclopedia
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
11. Wikis in health & medicine
What is a wiki?
• A collaborative website which can be edited by anyone using a web browser
• A wiki allows users to research, contribute & participate in creating wiki
content
• Wikipedia-like entries to foster education, training & enhanced info-sharing
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
12. Wikis in health & medicine
Why use wikis?
• Increased participation among health professionals / scientists – scholarly
communication function (Eysenbach, 2008)
• Use, share & exchange information in a continual loop of analysis &
refinement (Giustini, 2009)
• The more open & creative a platform becomes - the more useful it
becomes
• Enhanced student, clinician and patient learning and deeper learner
engagement and collaboration within digital learning environments
(Boulos, 2006)
Top Fifty Medical Wikis You Might (Want to) Know
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
13. Examples of wikis in heath care
http://www.medpedia.com/
http://hlwiki.ca/
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
14. Facebook in health & medicine
What is facebook?
• Most-popular social networking tool with 750+ million users globally
• Make information-sharing more open & connected
• People use Facebook to keep up with friends, businesses & organizations
• Upload unlimited photos; share links & videos
• Learn more about people, their affiliations & interests
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
15. Facebook in health & medicine
Why use facebook?
• Facebook is among most popular social tools for hospitals
• Most effective in driving traffic to web sites (Cummins, 2010)
• Increase internal networking & collaborative practices (Burrus, 2010)
• Help public health officials reach out to consumers (Currie, 2009)
• Extend digital presence to meet healthcare organization's agenda
(Rooney, 2009)
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
16. Twitter in health & medicine
What is twitter?
• A real-time information network linking people & information in real-time
• Users find streams of information they find compelling …then follow them
• Small bursts of information – a tweet is >140 characters in length
• Tweets provide details with deeper context, added information & media
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
17. Twitter in health & medicine
Why use twitter?
• Ability to reach distributed audiences at low cost
• Foster innovative ways of interacting professionally (Bacigalupe 2011)
• Promote positive behaviours, disseminate information & use tools in real-
time (Scanfeld et al., 2010)
• Use Twitter /cell phones to organize, interact & share information (Bottles
2009)
HCSM.ca Archives
http://cyhealthcommunications.wordpress.com/hcsmca-2/
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
18. Linkedin in health & medicine
What is Linkedin?
• A social network used to connect with colleagues & other professionals
• A place for experts to share ideas & learning opportunities
• A tool used by professional people to control online profile & identity
• 120 million people worldwide
Linkedin
http://linkedin.com
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
19. Linkedin in health & medicine
Why use Linkedin?
• Presence on social networks extends
healthcare agendas (Rooney, 2009)
• Word-of-mouth advertising creates
impression of peer-determined credibility
• Provides economy of scale that may elude
traditional marketing efforts
• Develop “professional legitimacy” by
establishing a digital presence
LinkedIn provides
opportunities to shape public
health policy
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
20. Linkedin in health & medicine
• Canada Health Infoway
• Canadian Health Care Consultants (CHHC)
• #HCSMCA
• Nursing Jobs in Canada
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
21. YouTube
“
“…YouTube is one of the most popular social media for
hospitals, and most effective in driving traffic to web sites”
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
22. YouTube in health & medicine
What is YouTube?
• YouTube is the web’s most popular video-sharing website
• The site provides a way for users to upload, share & view videos for free
• Also, one of the more popular video sharing sites in health & medicine
YouTube Channel – Health Canada
http://www.youtube.com/user/healthcanada
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
23. YouTube in health & medicine
Why use YouTube?
• Create a transparent health channel for current news
(Hackworth, 2010)
• Increase awareness & traffic to your health website
(Cummins, 2010)
• Videos can be (re)posted on Facebook – or linked to
messages on Twitter
• Patients feel empowered to learn more about their
health & to take control
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
24. YouTube in health & medicine
Examples of YouTube in heath care
• Public Health Agency of Canada (PHAC)
• Inside BC Children’s Hospital
• Halifax Health Centre of Oncology
http://www.youtube.com/user/HalifaxHealth#p/u/11/
tFFE4MwC1JE
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
25. Podcasts in health & medicine
What is a Podcast?
• an audio or video file … referred to as a “podcast” or “audio cast”
• similar to talk radio … or public access television
• usually free to download
Canadian example of health care podcast
White Coat, Black Art
“Social Medicine: Dr. Brian Goldman”
CBC podcast about social media in medicine
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
26. Patient 2.0
Examples
PatientsLikeMe
• Patients share real health experiences with
other patients & organizations
HelloHealth
• Web-based patient communication, practice
management & ehealth records
• Free to implement for qualified practices,
easy-to-use for physicians & patients
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
27. Patient 2.0
Examples
RevolutionHealth
• Consumer health company transforming how
people approach health & wellness
• Puts individuals at centre of health care;
allows them to make informed choices
• Offers more convenience & control over
individual healthcare decisions
Kaiser Permanente
• Physicians are given webpages so patients
get to knew them better (Orsini, 2010)
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
28. Conclusion
• Social media refers to a banquet of tools …
…blogs, wikis …LinkedIn, Twitter, Facebook, etc.
• Social media & web 2.0 are often used synonymously (but mean different
things)
• Social, ethical & legal implications of social media in Canadian health care
• Create social media policies & strategies; safeguard patient privacy
Be social - participate using social media
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011