SlideShare ist ein Scribd-Unternehmen logo
1 von 13
Social  Media  Measurement -------------------------------------------------------------- Anne Katherine Horley October 20, 2008 Advanced Public Relations Writing
Since October 2007 the market has receded 40%
[object Object]
DISCOVERING YOUR  AUDIENCE
How can social media be measured?
“ ENGAGEMENT” METRICS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
READING CONTENT
CONTRIBUTING CONTENT
[object Object]
SUBSCRIBING  TO A  RSS
[object Object]
[object Object]
Main References Katie Paine’s blog: KDPaine’s PR Measurement Blog kdpaine.blogs.com Kaye Sweeter’s blog: So this is mass communication? www.kayesweetser.com

Weitere ähnliche Inhalte

Was ist angesagt?

Alex Stein - Mapping the Social Customer Journey to Create the Ultimate Custo...
Alex Stein - Mapping the Social Customer Journey to Create the Ultimate Custo...Alex Stein - Mapping the Social Customer Journey to Create the Ultimate Custo...
Alex Stein - Mapping the Social Customer Journey to Create the Ultimate Custo...
Julia Grosman
 

Was ist angesagt? (7)

Social Media Content Strategies
Social Media Content StrategiesSocial Media Content Strategies
Social Media Content Strategies
 
How to leverage social media for good- Tips for nonprofit marketing
How to leverage social media for good- Tips for nonprofit marketingHow to leverage social media for good- Tips for nonprofit marketing
How to leverage social media for good- Tips for nonprofit marketing
 
Social Media Strategy Proposals
Social Media Strategy ProposalsSocial Media Strategy Proposals
Social Media Strategy Proposals
 
Alex Stein - Mapping the Social Customer Journey to Create the Ultimate Custo...
Alex Stein - Mapping the Social Customer Journey to Create the Ultimate Custo...Alex Stein - Mapping the Social Customer Journey to Create the Ultimate Custo...
Alex Stein - Mapping the Social Customer Journey to Create the Ultimate Custo...
 
Realtime Summit Twitter Recap
Realtime Summit Twitter RecapRealtime Summit Twitter Recap
Realtime Summit Twitter Recap
 
Why, How, and WIIFM - Sensible Social Media for Tourism Partners
Why, How, and WIIFM - Sensible Social Media for Tourism PartnersWhy, How, and WIIFM - Sensible Social Media for Tourism Partners
Why, How, and WIIFM - Sensible Social Media for Tourism Partners
 
Tbuibk how to pitch to PRs
Tbuibk how to pitch to PRsTbuibk how to pitch to PRs
Tbuibk how to pitch to PRs
 

Kürzlich hochgeladen

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
panagenda
 

Kürzlich hochgeladen (20)

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
 
Ransomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfRansomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdf
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 
Apidays Singapore 2024 - Scalable LLM APIs for AI and Generative AI Applicati...
Apidays Singapore 2024 - Scalable LLM APIs for AI and Generative AI Applicati...Apidays Singapore 2024 - Scalable LLM APIs for AI and Generative AI Applicati...
Apidays Singapore 2024 - Scalable LLM APIs for AI and Generative AI Applicati...
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot ModelNavi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 

Social Media Measurement