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Social Media Measurement

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Social Media Measurement -------------------------------------------------------------- Anne Katherine Horley October 20, 2008 Advanced Public Relations Writing
Since October 2007 the market has receded 40%
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DISCOVERING YOUR AUDIENCE
How can social media be measured?
“ ENGAGEMENT” METRICS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
READING CONTENT
CONTRIBUTING CONTENT
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SUBSCRIBING TO A RSS
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Main References Katie Paine’s blog: KDPaine’s PR Measurement Blog kdpaine.blogs.com Kaye Sweeter’s blog: So this is mass communication? www.kayesweetser.com

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Social Media Measurement