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Creating New Market Space
- 1. Creating New Market Space Group 2 Talayeh Raha, 70351 Linnea Natt och Dag, 20460 Homayoun Derakhshan, 70336 Anna Geijer Haeggström, 19789 Stockholm, Jan. 2008
- 2. Today most companies focus on matching and beating their rivals Strategy is based upon same basic dimensions of competition Competing Head-To-Head
- 5. Polo Ralph Lauren Mixing haute couture with classical look and cheaper price i.e., building brand in-between two categories The Pocket Book Thinking beyond two strategic groups, the book and magazine industry, i.e. Cheaper and handier than a book, more consistent than a magazine thus creating a value by providing a new way to read books Looking Across Strategic Groups Within Industries