1. Mobile Payments-
how payments spark innovation
for multi-channel commerce
NEXT Data Love 2011
May 26, 2011

2. Mobile payments are a critical
enabler and driver
for multi-channel-commerce
Mobile Payments–
How payments spark innovations for multi-channel commerce.
5/26/2011 2

3. MULTICHANNEL 2.0
1.0
Mobile Payments–
How payments spark innovations for multi-channel commerce.
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4. 2002
1998 2003
2011
DONE 2004
PAYMENT
LOGIN REVIEW COMPLETE
2010 2007
Mobile Payments–
How payments spark innovations for multi-channel commerce.
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5. 370 Mio Smartphones
worldwide in 2011
In Q1/11 more mobile devices than
Desktop PCs + Laptops shipped
Until 2015 Mobile Commerce is
expected to reach 20% of overall
eCommerce
Significant players are
entering the market
Mobile Payments–
How payments spark innovations for multi-channel commerce.
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6. SoLoMo
Mobile Payments–
How payments spark innovations for multi-channel commerce.
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7. Location and time independent
Monetization and growth
Advertising channels become
sales channels
New customer and
higher loyalty
Mobile Payments–
How payments spark innovations for multi-channel commerce.
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8. Location and time independent
Deals, rebates and savings
Instant Gratification
No cash
Easy to use and secure
Mobile Payments–
How payments spark innovations for multi-channel commerce.
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9. WINDOW SHOPPING
Mobile Payments–
How payments spark innovations for multi-channel commerce.
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10. POSTER SHOPPING
Mobile Payments–
How payments spark innovations for multi-channel commerce.
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11. QR-CODE CHECKOUT IM ONLINE SHOP
Mobile Payments–
How payments spark innovations for multi-channel commerce.
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12. GO TO HEADER/ FOOTER MENU TO SET TITLE 5/26/2011 12

13. POINT-OF-SALE
Mobile Payments–
How payments spark innovations for multi-channel commerce.
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14. Mobile payments enable innovation.
However, strong partnerships make
them happen!
Mobile Payments–
How payments spark innovations for multi-channel commerce.
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15. Holger Spielberg / Head of Mobile Paym ents & Innovation
phone +4 9 3 0 8 019 5260 mobile + 4 9 1 5 1 113 4 8210
f ax +4 9 3 0 8 019 5 449
PayPal Deutschland GmbH
Marktplatz 1
14532 Europarc Dreilinden
Mobile Payments–
How payments spark innovations for multi-channel commerce.
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