digiVOX is a digital marketing agency that provides brands with integrated digital solutions. They deliver targeted campaigns across desktop and mobile web, social media, and search marketing. digiVOX ensures it achieves measurable return on investment for clients by tracking metrics from impressions to conversions and continuously optimizing campaigns. They employ third-party tools to monitor ad performance, online conversations, and return on marketing spend.
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digiVOX Credentials
1. First Floor | Old Warehouse | Black River Park | Fir Road |
Observatory | Cape Town | South Africa
tel 021 448 8685 | fax 021 447 5457 | info@digivox.co.za
www.digivox.co.za
3. WHAT WE DO…
We are a specialist digital marketing agency providing brands and
marketers with a unique combination of digital marketing tactics
We deliver relevant
digital solutions
Researched and informed
strategic approach
Ensuring measurable,
quantifiable return on
investment
4. Desktop Web Media
Mobile Web Media Social Media
Search Marketing
HOW WE DO IT?
By connecting the dots between digital marketing initiatives where it counts,
and not just because we can
5. We deliver…
Accountability
• We ensure we focus solely on the bottom line, achieving the best possible
Return on Investment
Results Focussed
• We leverage third party tracking technology to ensure metrics are reliable and
accurate across all environments
• Detailed reporting allows us to provide meaningful insights, and optimise
performance on an ongoing basis
Return on Investment (ROI)
• Cost per lead / registration / conversion metrics are crucial
• Through accurate and progressive monitoring we constantly maximize ROI
6. We deliver…
Aggressive negotiation of media rates
• CPM (cost per thousand), CPC (cost per click) or CPA (cost per acquisition)
Achieving the best possible results at the lowest possible cost
• ensuring the best possible ROI
Execution and implementation of all digital marketing initiatives
Ad serving and management of media campaigns
• utilising audited, world-class technology
• allows for tracking from impression and/or click, through to conversion
Ongoing ROI analysis, optimisation and reporting
Identifying, listening, and engaging with your audience – ORM Management
7. The 4 key steps in all our digital marketing initiatives focus on :
• Awareness
• Consideration
• Interaction
• Conversion
Social
INTEGRATED APPROACH
Desktop
Web
Search
MEASURABLE RETURN
HOW WE DO IT?
Interaction
Mobile Web
Conversion
Awareness
Consideration
8. WHAT MAKES US DIFFERENT?
Digital Media & Marketing Association Associate
Members
Direct Marketing Association Member
Subscribe to Nielsen Market Intelligence
• Demographic and Traffic info on DMMA Member sites
Subscribe to Nielsen AdRelevance
• Advertiser activity
Utilise audited third party ad serving and tracking
solutions
• From impression to conversion
• Reach & Frequency
• Return On Investment (ROI)
It’s the numbers that matter
constant monitoring and optimisation
to ensure best possible ROI
23. iBurst:Dial-up is Dead: Award winning Interactive Viral Campaign
A fun, interactive banner which
included social media “share”
options:
• Campaign reached more than
260,000 unique individuals
• Web media campaign accounted for
40% of all entries, the rest were
viral
• 16% of all entrants requested to be
contacted by iBurst
• The trusted referral component
alone, accounted for 24% of all
unique entries, and 19% of contact
requests
• Gender split 53% male, 47%
female
• Majority being aged 21-30
25. We utilise third party ad serving, which allows us to :
• Ensure we get what you are paying for
• Compare apples with apples
• Audited, accessible 24x7 data
• Track user interaction on rich media ad’s
• Smoothly serve rich media
• Track beyond impression and click, to confirmation (eg competition
entry, lead, sale etc.)
• Track post impression data : Enables us to view conversions
resulting from user seeing the ad, but going directly to the site – for
up to 90 days after campaign has ended
• Provide detailed reporting allowing us to provide meaningful
insights and set benchmarks to evaluate the return on investment
and apply relevant optimization tactics to ensure objectives are
being met
• Through accurate and progressive reporting and monitoring we
constantly maximize ROI
Web & Search Media Monitoring
27. Reporting example
Creative (Standard Media)
Reach & Frequency
3rd Party Ad Serving Benefits
• Pay Publishers against our (audited) data
• Measure Return On Marketing investment against objectives
• Creative and Media Optimisation
• Detailed Reporting
28. Social Media Monitoring
We utilise third party Online Reputation Management tools to monitor all
the online conversations and mentions that will happen around the brand
during this campaign
This ensures that an overall view is taken of the brand online, providing
strategic insights which enables us to understand the issues and
perception the brand has from an online perspective
This allows for real time interaction where needed and for a deeper
understanding of the sentiment of consumers and stakeholders
It is essential that the brand trends are picked up on in real time,
awareness of market sentiment are understood and that conversations
are tracked so that the brand perception can be influenced
It is also possible to pick up where the brand stands in relation to
competitors online
31. It’s the present and the future of communication
It can achieve the highest levels of performance possible
from marketing efforts.
Consumers want information now rather than later
It’s measurable
People can interact with others digitally
creating a product or offering a service
the perceived value is higher
Consumers seek information from
trusted sources
Consumers want information that is
easily accessible
Why use Digital in your Marketing Mix?