The document discusses trends in mobile technology including the history of commercial phone calls and text messaging, the development of better mobile phone displays, and the rise of applications and augmented reality. It also covers predictions about mobile becoming the primary screen for advertising and mobile apps surpassing desktop web usage. Additionally, it outlines location-based services and how various companies are using them to engage customers and promote their brands through offers, games, and interactive experiences.

1. MOBILE JENNI / HILMI

2. Commercial Phone Calls A brief history

3. Text Messaging

4. Birth of better display screens for mobile phones.

5. 2G 3G and then we have...

7. Applications

8. Augmented Reality QR Codes Integrated Reality

10. Predictions of Trends

11. Mobile will become number one screen for advertising. Morgan Stanley predicted that the number of people accessing the web via their mobile would exceed desktop usage by 2013.

12. VS Mobile Apps Mobile Sites Source : Mashable

13. Apple vs. Google Control over Mobile Ad Space Source : www.sparxoo.com Brad Beckstrom

14. You are here. Geo-location / Location Based Services Source : Mashable

15. Offers and Promotions to be offered MORE on Location Based Services.

16. Branded Utility More brands with come up with beneficial utilities for consumers. Source : Space Coast Online Advertising

17. Mobile Ticketing Source : Brad Beckstrom

18. 3 s

19. Ikea Interactive Catalogue Consumers use augmented reality feature to try out the furniture before buying. Innovative way to promote products. Customer opportunity to learn more about products. Could have a reward / incentive.

20. Win a MINI by tracking it using geo-location services Get within 50m to catch it Others can take it off you Hold virtual MINI for 7 days to win

21. Gets people out and about (LBS). Challenge others. Promotes the ‘MINI’ adventure.

22. Get 2 for 1 on cinema tickets by texting FILM to 241 ORANGE gets people together for less. Not only promoting telecom. services, but a lot more.

23. Help build a smarter planet. Innovating in research and development to shape the future of society at large. Sense through connections.

24. Insight / Idea Travelers want to get the best out of their trip. IBM helps them get around the ‘smarter’ way. HOW? Offer walk-around city guides. (default and user generated)

25. Launch Free Wi-Fi: - Connect to network. - IBM Browser Page loads. - Page with tips on how to get around and offers from local shops. - Download APP or continue browsing.

26. Ongoing Engagement Daily Twitter/Facebook/Newsfeed highlighting the most engaging content across the range of subject matters.

27. Idea 2

28. Insight IBM wants to build a ‘Smarter Planet’ They need smart people to help them IBM offer first-class opportunities for top students across their business

29. Idea OUT SMART IBM Download APP Play against IBM by answering and asking questions Smartness rated by known characters on leader board Win Graduate placements Spread awareness of IBM

30. Ongoing Engagement Competitive banter though Facebook and Twitter Tweets about graduate placement opportunities available.

31. Thank You!