Understanding the content lifecycle
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If no one can find your information, it might be because you have too much online. To fix that, create your content with a lifecycle in mind. Here's everything you need to know about creating a lifecycle for your content. For more details, see the accompanying article at http://www.hilarymarsh.com/2014/02/19/content-lifecycle/
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Understanding the content lifecycle
- 2. Content Lifecycle Conceive Create Publish Promote Maintain Re5re
- 4. Step 1 • Conceive • Set goals – Business – make or save money – User – increase satisfaction/encourage use or decrease dissatisfaction/reduce customer service needs & costs
- 5. Step 2 • Create • Optimize – On-site – Search engines – Other outlets
- 6. Step 3 • Publish – Workflow/review – Content Management System
- 7. Step 4 • Promote – On-site • Home page • Landing pages • Relevant topics – Off-site • • • • • • E-‐newsle>ers RSS feeds Search engines Social media Syndicated outlets Etc.
- 8. Step 5 • Maintain • Measure – Test and tweak – Refine
- 9. Step 6 • Retire – Archive – Delete – Renew
- 10. “The Web drives organizational change” —anonymous (maybe Hilary Marsh)
- 11. Archiving • • • • Online Offline Who has access? Where is it stored?
- 15. Deletion • • • • When Why How “content weeding” helps What about the links to deleted content?