1. TRUMP
Abby Gorbach & Hilary Kent

2. Brand History
-Realized an - Luxury, Glamour, Elegance
Opportunity
- Jewelry collection launched in 2007
-Sense of Flair
- Madison Avenue New York
-Moshe Lax
- Dynamic
Diamond
Corporation

3. Target Audience
- Broadens the target
audience
- Adds value and
elegance
- Upper class women
between the ages of 25-
50
- Feminine, independent,
elegant, classy

6. The Plaza Hotel

7. Y o a crd llyin ite to
u re o ia v d … Contact: Hilary Kent
Director of
Communications
Abby Gorbach
Director of Public
Relations
PRESS RELEASE
FOR IMMEDIATE RELEASE
Phone: (203) 555-0100 Phone: (203) 394-1954
MARCH 25, 2012
Cok ils& Cryta
cta s ls
H ote b I v n aTru p
sd y a k m IVANKA TRUMP
Ivanka Trump’s Preview of the 2013 Wedding
Jewelry Collection
Whn Ja u rytwn -f th9p -m n h
e : n a e ty if m id ig t
New York, New York January 25, 2013: Ivanka Trump will host her first
Whre Th P la aH o l inTh Te c
e: e z te e rra e official private preview of the new 2013 Wedding Jewelry Collection.
Ivanka wanted to showcase her new products in a fun and
nontraditional environment to a select audience. This will be a
R om
o unique experience for all guests and Ivanka Trump herself as well.
Miss Trump is very excited to show off her new collection and mingle
with her customers.
This private preview will be held in the lively heart of New York City.
Co ejo u f r a ptizrsa dccta to
m in so pe e n ok ils The timeless landmarked Plaza Hotel will host this event with cocktails
and appetizers starting at 9pm in The Terrace Room. Le Bernardin will
clera
e b te cater the event and cocktails and desserts will be served through
the span of the evening. This preview will feature Ivanka Trump’s
2013 Wedding Jewelry Collection that she is very thrilled to present.
th la nhohr n wwd in je e clletio
e u c f e e e d g wlry o c n

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9. Dessert and Drinks