HighRoad Solution’s Campaign eMail Tool is a web based service that allows users to build highly effective and targeted eMarketing campaigns. HighRoad provides a flexible and scalable solution that enables companies to administer the service and features based on the user type. Enhanced tools allow users to segment lists, analyze behavioral data and track all campaigns. By improving email relevance, delivery rates, response rates and overall eMessaging effectiveness, HighRoad’s Campaign eMail enhances communications, improves customer relations and overall results. In this presentation delivered at HighRoad’s User Group Conference in June 2013, Jenny Lassi of HighRoad outlines 15 key features of this powerful program.

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12. When Conversion
Tracker is enabled
you can see easily if
any transactions
resulted from a sent
message to quantify
ROI.

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