This “Topic Table” presentation for eduWeb was based on a survey of 15,800 college applicants and provides some insight into how applicants are using social media and the web to research institutions during their college search.
These top sites are driven by users. While traditional online activities such as email and online shopping continue in popularity, social media activities are by far the fastest growing in terms of usage.
Academica Group’s 2007 university and college applicant WebTrends survey further illustrates the potential of social media for marketing and program development in Con Ed. The results of the survey showed, for instance:27.7% spend between 10-19 hours per week online