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Recruiting 3.0: What your future applicants are saying about the web,[object Object],Phil BlissChief Innovation Officer,[object Object],Alyson YoungSocial Media Consultant,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Introducing …Academica Group,[object Object],Part 1,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Philip Bliss,[object Object],CHIEF INNOVATION OFFICER ,[object Object],A veteran technology, marketing and business strategist ,[object Object],At the forefront of digital media development for twenty years. ,[object Object],National and international track record includes many educational, non-profit, and technology clients, including the Smithsonian Institution,[object Object],Passionate about the creation of e-communities and the new social media dynamic,[object Object],Currently focused on leading new research and product development initiatives like SkoolPoolTMa social media application for Higher Education applicants and institutions,[object Object],Admission AnalyticsTM a new way for recruiters and marketers to realize market information in real time about their applicants and the market landscape (SkoolPool, UCASTM University & College Applicant Study and ADS),[object Object],Reality CampusTM -- an online web video console and CMS for Higher Education recruitment and webcasting.,[object Object],Philip holds an HBA in English and Media Studies from the Stirling University. ,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Alyson Young,[object Object],Social Media Consultant,[object Object],A participating member of the social media generation,[object Object],Focuses on developing strategies and evidence-based solutions for social media and web projects. ,[object Object],Has a Master of Arts in Media Studies from the University of Western Ontario, where she studied undergraduate students’ information revelation and privacy protection on Facebook for her MA thesis,[object Object],Honours Bachelor of Arts in Communication Studies from Wilfrid Laurier University,[object Object],Post-Graduate Certificate in Corporate Communications and Public Relations from Fanshawe College. ,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Our Mission,[object Object],To provide expertise in Higher Education market research, branding, strategy, and web,[object Object],To help Higher Education institutions chart their future course, define distinctive positions, and achieve success, individually and collectively,[object Object],To help government/s better understand and meet the needs of academic institutions, potential students, employers and society,[object Object],To help people find the right course in higher education, and in their careers,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Why Social Media?,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
powerful recruiting platforms…,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
powerful recruiting platforms…,[object Object],[object Object]
Expanded distribution platform… allowing you to go local, regional, national, international
Build social media applications/promotions that capture interest in your courses
Rich media is the future of impactful web Copyright ©2009 Academica Group Inc,[object Object]
Is Social Media Significant?,[object Object],< 1/3 of Americans consult Wikipedia,[object Object],Adult (19+) use of social networks sites nearly quadrupled in last 4 years, Facebook just reached 250 million subscribers in only 4 years!,[object Object],Since the beginning of the year, 72.5% of Twitter users have signed up for the service. This includes 22.7% of total users in March and 19.7% in April. ,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Webtrends 2009,[object Object],Part 3,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Demographics,[object Object],N=2455,[object Object],Females = 63.8%,[object Object],Males = 36.6%,[object Object],18 and younger make up 59.6% of the population,[object Object],Source: Academica 2009 Webtrends Survey,[object Object],Copyright ©2009 Academica Group Inc,[object Object]
Hours Spent Online,[object Object],74% of females spend 30 hrs or less online per week,[object Object],68% of males spend 30 hrs or less online per week,[object Object],Source: Academica 2009 Webtrends Survey,[object Object],Copyright ©2009 Academica Group Inc,[object Object]
Internet Connection,[object Object],63.0% of females have a high speed cable connection,[object Object],62.0% of males have a high speed cable connection,[object Object],Source: Academica 2009 Webtrends Survey,[object Object],Copyright ©2009 Academica Group Inc,[object Object]
Internet Usage,[object Object],Communication Purposes,[object Object],Top Communication Purpose for both males and females is email (95% and 98%), followed by social network sites (74% and 78%) and instant messaging (71.4% and 72.5%),[object Object],33% of males compared to 19.3% of females communicate via discussion boards,[object Object],Source: Academica 2009 Webtrends Survey,[object Object],Copyright ©2009 Academica Group Inc,[object Object]
Internet Usage,[object Object],Entertainment Purposes,[object Object],Top Entertainment Purpose for both males and females is viewing streaming video (89.7% and 84.4%), followed by downloading music (68.5% and 64.3%) and listening to streaming audio (55.5% and 53.7%),[object Object],Source: Academica 2009 Webtrends Survey,[object Object],Copyright ©2009 Academica Group Inc,[object Object]
Practical Purposes,[object Object],Top Practical Purpose for both males and females is researching for academic purposes (94.2% and 94.6%), followed by researching for personal purposes (93.5% and 92.8%) and Researching institutions (82.6% and 89.9%),[object Object],Other,[object Object],83.4% of females have searched online for Scholarship and Bursary information,[object Object],79.6% of males have searched online for Scholarship and Bursary information,[object Object],Source: Academica 2009 Webtrends Survey,[object Object],Copyright ©2009 Academica Group Inc,[object Object]
Use of Facebook to Research Institution,[object Object],Discuss with friends,[object Object],20.8% of females have used Facebook to discuss institutions with friends; 26.3% of females say they are likely to use Facebook to discuss institutions with friends,[object Object],16.1% of males have used Facebook to discuss institutions with friends; 24.8% of males say they are likely to use Facebook to discuss institutions with friends,[object Object],Source: Academica 2009 Webtrends Survey,[object Object],Copyright ©2009 Academica Group Inc,[object Object]
Use of Facebook to Research Institution,[object Object],Communicate with institution through direct ,[object Object],message,[object Object],Respondents are split on whether or not they would communicate with institutions through direct message ,[object Object],Source: Academica 2009 Webtrends Survey,[object Object],Copyright ©2009 Academica Group Inc,[object Object]
Use of Facebook to Research Institution,[object Object],Communicate with current students,[object Object],64.2% of females are somewhat to very likely to communicate with current students on Facebook about an institution,[object Object],63.7% of males somewhat to very likely to communicate with current students on Facebook about an institution,[object Object],Source: Academica 2009 Webtrends Survey,[object Object],Copyright ©2009 Academica Group Inc,[object Object]
Use of Facebook to Research Institution,[object Object],Communicate with current students,[object Object],64.2% of females are somewhat to very likely to communicate with current students on Facebook about an institution,[object Object],63.7% of males somewhat to very likely to communicate with current students on Facebook about an institution,[object Object],Source: Academica 2009 Webtrends Survey,[object Object],Copyright ©2009 Academica Group Inc,[object Object]
Use of Facebook to Research Institution,[object Object],Look-up Information on Institutional Facebook Page,[object Object],58.6% of females are somewhat to very likely to look up information on an institutional Facebook page,[object Object],56.2% of males are somewhat to very likely to look up information on an institutional Facebook page,[object Object],16.3% of females and 11.2% of males already have looked up information on a Facebook page,[object Object],Source: Academica 2009 Webtrends Survey,[object Object],Copyright ©2009 Academica Group Inc,[object Object]
Use of Facebook to Research Institution,[object Object],Receive Updates,[object Object],60.7% of females are somewhat to very likely to want to receive Facebook updates from an institution they are considering,[object Object],58% of men are somewhat to very likely to want to receive Facebook updates from an institution they are considering,[object Object],Source: Academica 2009 Webtrends Survey,[object Object],Copyright ©2009 Academica Group Inc,[object Object]
Use of Facebook to Research Institution,[object Object],Adding Current Student Rep,[object Object],60% of females are somewhat to very likely to friend a current student rep,[object Object],56.2% of males are somewhat to very likely to friend a current student rep,[object Object],Adding Admissions Officer or Faculty member,[object Object],Respondents not very likely to add an admissions officer as a friend,[object Object],Respondents not very likely to add a faculty member as a friend,[object Object],Source: Academica 2009 Webtrends Survey,[object Object],Copyright ©2009 Academica Group Inc,[object Object]
Use of Facebook to Research Institution,[object Object],Likelihood of joining a “Class of 2013” Facebook Group,[object Object],Females: 66.2% are somewhat to very likely to join a “class of 2013” Facebook Group,[object Object],Males: 45.8% are somewhat to very likely to join a “class of 2013” Facebook Group,[object Object],Source: Academica 2009 Webtrends Survey,[object Object],Copyright ©2009 Academica Group Inc,[object Object]
Use of Twitter as a Research Tool,[object Object],91.5% of females DID NOT use Twitter as a resource for information on universities/colleges,[object Object],87.3% of males DID NOT use Twitter as a resource for information on universities/colleges,[object Object],Source: Academica 2009 Webtrends Survey,[object Object],Copyright ©2009 Academica Group Inc,[object Object]
Use of YouTube as a Research Tool,[object Object],82.6% of females DID NOT use YouTube as a resource for information on universities/colleges,[object Object],82.5% of males DID NOT use YouTube as a resource for information on universities/colleges,[object Object],Source: Academica 2009 Webtrends Survey,[object Object],Copyright ©2009 Academica Group Inc,[object Object]
Use of Second Life,[object Object],74.7% of females are not familiar with Second Life,[object Object],58.4% of males are not familiar with Second Life,[object Object],Source: Academica 2009 Webtrends Survey,[object Object],Copyright ©2009 Academica Group Inc,[object Object]
Use of Blogs as a Resource,[object Object],67.8% of females did not use a blog as a resource to find out information on universities/colleges,[object Object],69.2% of males did not use a blog as a resource to find out information on universities/colleges,[object Object],Source: Academica 2009 Webtrends Survey,[object Object],Copyright ©2009 Academica Group Inc,[object Object]
Social Network RECRUITMENT Site Checklist,[object Object],Copyright ©2009 Academica Group Inc,[object Object]
What you should know…,[object Object],[object Object]
Include contact information and fill out all the tabs
Update and post new information frequently
Engage in dialogue with fans or group members

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Recruiting 3.0: What your future applicants are saying about the web

Hinweis der Redaktion

  1. These top sites are driven by users. While traditional online activities such as email and online shopping continue in popularity, social media activities are by far the fastest growing in terms of usage.
  2. Academica Group’s 2007 university and college applicant WebTrends survey further illustrates the potential of social media for marketing and program development in Con Ed. The results of the survey showed, for instance:27.7% spend between 10-19 hours per week online