Learn how nonprofits can utilize exciting graphics to transform boring "programs and services" descriptions into likeable, shareable social media content.
4. Our core values
â˘âŻ Founded in March 2011 to serve high-impact orgs
â˘âŻ Hereâs My Chance (HMC) is a creative agency for
good â we work with clients we believe in!
â˘âŻ HMC empowers organizations to capitalize on the
influence of community, content, and social impact
â˘âŻ Using our creativity to make a positive impact on
the planet is a core mission and part of our
business model
8. Some things to consider
â˘âŻ 90% of information transmitted to the brain is visual
â˘âŻ We process images 60,000x faster than text
â˘âŻ Irresistible images? Pointing arrows and directed gazes
â˘âŻ Our brains are wired to remember images better than names
15. WHAT DO THE PROS DO WELL?
â˘âŻ Understand their âend goalâ
â˘âŻ Tell a story and follow a path/have a message
â˘âŻ Make it beautiful and designed to be shared
â˘âŻ Avoid special effects (3D is a no no!)
â˘âŻ Use colour, size, and position to help the reader
see what is important
19. Hereâs what...
â˘âŻ PICK THE RIGHT DATA
â˘âŻ Not all data can be visualized well
â˘âŻ PICK THE RIGHT VISUALIZATION
â˘âŻ Try different types and see what works best
â˘âŻ KEEP IT SIMPLE
â˘âŻ The more details you put in there, the harder it is
to digest â simplicity is key!
â˘âŻ MATCH THE FORM TO THE CHANNEL
â˘âŻ Make sure your visuals are easily shareable on
the main media channels you broadcast on
29. Visualization time!
1.⯠Introduce yourselves!
Go around the table and introduce yourself with
your name, organization, and position.
2.⯠Pick your data point.
Remember to keep it simple and fact-based. Need
help? Ask your table-mates or HMC staffers!
3.⯠Pick your visualization method.
Which method fits your data point the best?
4.⯠Get going and embrace spontaneity!
Use the materials at your table to cut, glue, and
draw your data. There are no mistakes!
30. Photo + social media
â˘âŻ Take a photo with Jessie!
â˘âŻ HMCâs photojournalist is here to take a
professional photo of you with your
project.
â˘âŻ Use it on social media.
â˘âŻ Remember, visuals get shared and âlikedâ
more. Share this photo on social media
and donât forget to tag @UACoalition and
@HMCTwit with #CoalitionU.
â˘âŻ Include it in your newsletter.
â˘âŻ Show constituents how youâre learning
new ways to communicate your impact,
needs, and outcomes!
32. Upcoming events &
webinars
â˘âŻ WEBINAR: Easy Photography Tweaks For Your
Website
â˘âŻ Wednesday, May 28th from 1:00pm-2:00pm
â˘âŻ Co-hosted by Jessie Fox
â˘âŻ Online Only
â˘âŻ http://bit.ly/RVY4cg
â˘âŻ WORKSHOP: Tips & Tricks For Improving Your
Brand With Photography
â˘âŻ Friday, June 13th from 9:30am-11:00am
â˘âŻ Co-hosted by Jessie Fox
â˘âŻ At the Free Library (Same Room!)
â˘âŻ http://www.meetup.com/Dollars-Making-Sense-
Phillys-Nonprofit-Fundraising-Group/
33. Questions?
Lansie Sylvia
Director of Engagement
lansie@heresmychance.com
www.heresmychance.com
workwithus@heresmychance.com
@hmctwit
Jessie Fox
Photojournalist
jessie@heresmychance.com
Nicola Charlton
Lead Designer
nicola@heresmychance.com