What a difference DM makes ! Henny van Gerwen BBDO One to One
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2. What a difference DM makes !
DM Institute SeminarCross Media Synergy
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6. De krant:
• In de week: 45 min
• Weekend (excl. krantenmagazine): 60 min
Digitale krant:
• 36 min
Website:
• gem. 7 min per dag
Gemiddelde leesduur van:
7. Which of the following types of advertising do you ignore,
delete, throw away immediately without looking?
Source: fast.MAP Marketing-GAP, August 2012
An advert that pops up on the website
A request from a company to become
a friend on Facebook or similar
A leaflet put through your letter box unaddressed
An email addressed to you from
a company you have not heard of
A email addressed to you from
a company i have some relationship with
A letter addressed to you from
a company i have some relationship with
A letter addressed to you from
a company you have not heard of
8. What is your preferred method of communication
from marketing companies?
Source: fast.MAP Marketing-GAP, August 2012
Would prefer not to be contacted at all
Social media
Twitter
Direct mail
Mobile phone
email
SMS messaging
Companies which you have an existing relationship with - Marketers
Companieswhich you have an existing relationship with - Consumers
9. What is your preferred method of communication
from marketing companies?
Source: fast.MAP Marketing-GAP, August 2012
Would prefer not to be contacted at all
Social media
Twitter
Direct mail
Mobile phone
email
SMS messaging
Companies which you have no relationship with - Marketers
Companieswhich you have no relationship with - Consumers
79. Email generated:
‣ 51,91% Open rate
‣ 48,46% CTR
‣ 4,56% Conversion rate
On day launch,
the website received:
‣ 11.533 Visits
‣ 92.263 Page views
‣ 8 Pages/visit
‣ 27,49% Bounce rate
‣ 00:12:02 Avg. Time on site
YouTube:
‣ 10.937 Total views
‣ 50,4% Embedded player
on other websites