What a difference DM makes ! Henny van Gerwen BBDO One to One
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Creative examples of direct mail in a cross media synergy approach. Seminar DM Institute Brussels Belgium Oct 8th 2013
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What a difference DM makes ! Henny van Gerwen BBDO One to One
- 2. What a difference DM makes ! DM Institute SeminarCross Media Synergy
- 6. De krant: • In de week: 45 min • Weekend (excl. krantenmagazine): 60 min Digitale krant: • 36 min Website: • gem. 7 min per dag Gemiddelde leesduur van:
- 7. Which of the following types of advertising do you ignore, delete, throw away immediately without looking? Source: fast.MAP Marketing-GAP, August 2012 An advert that pops up on the website A request from a company to become a friend on Facebook or similar A leaflet put through your letter box unaddressed An email addressed to you from a company you have not heard of A email addressed to you from a company i have some relationship with A letter addressed to you from a company i have some relationship with A letter addressed to you from a company you have not heard of
- 8. What is your preferred method of communication from marketing companies? Source: fast.MAP Marketing-GAP, August 2012 Would prefer not to be contacted at all Social media Twitter Direct mail Mobile phone email SMS messaging Companies which you have an existing relationship with - Marketers Companieswhich you have an existing relationship with - Consumers
- 9. What is your preferred method of communication from marketing companies? Source: fast.MAP Marketing-GAP, August 2012 Would prefer not to be contacted at all Social media Twitter Direct mail Mobile phone email SMS messaging Companies which you have no relationship with - Marketers Companieswhich you have no relationship with - Consumers
- 10. Reach Touch(e)
- 13. SHOWTIME !
- 14. TACTILE
- 15. hate ironing
- 16. Kill the cliché
- 17. Virgin media
- 18. Virgin media
- 19. CREDIBILITY
- 20. Australia DHL
- 22. Bergère de France knitted coupon
- 24. Birthday book
- 25. Birthday book
- 26. Birthday book
- 28. Australian Post
- 29. VOLKSWAGEN
- 30. MEDIA CREATIVITY
- 31. Missing stamp
- 32. Missing stamp
- 33. Haagen Dazs
- 34. Haagen Dazs
- 35. EMOTIONAL AND RATIONAL DECISION MAKING
- 36. Gold’s Gym
- 39. Glazenwasser
- 40. Mailbooks
- 41. Empty envelope
- 42. Mailbooks
- 43. Mailbooks
- 44. Volkswagen
- 50. US Cellular
- 51. US Cellular
- 52. PERSONALIZED IS MORE THAN A NAME
- 53. Orange
- 54. Orange
- 55. 100% ONE TO ONE
- 56. Porsche
- 57. Porsche
- 58. Porsche
- 59. STORY-TELLING
- 60. Rolls royce
- 61. Royal Air Force
- 62. Royal Air Force
- 63. Royal Air Force
- 64. Royal Air Force
- 65. CREATIVE COUPON
- 66. Karate magazine
- 68. Vodafone
- 70. US Cellular
- 71. Tower
- 72. COPY IMPACT
- 73. Delhi Police
- 74. Delhi Police
- 75. THE MEDIUM IS THE MESSAGE
- 76. O2 BUSINESS Lightest paper weight (17 grs)
- 77. 2 ULTIMATE CROSS MEDIA SYNERGIES
- 78. Ardbeg
- 79. Email generated: ‣ 51,91% Open rate ‣ 48,46% CTR ‣ 4,56% Conversion rate On day launch, the website received: ‣ 11.533 Visits ‣ 92.263 Page views ‣ 8 Pages/visit ‣ 27,49% Bounce rate ‣ 00:12:02 Avg. Time on site YouTube: ‣ 10.937 Total views ‣ 50,4% Embedded player on other websites
- 81. Klm
- 82. Klm
- 83. Klm
- 84. Klm
- 85. Klm
- 86. Klm
- 87. Klm
- 88. Need a Second Opinion?