7. Getting paid for incoming calls: a source of recharge option for youth
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10. 10% of customers surveyed were virgin customers where as 21% of them felt Virgin is the most cost effective brand.
11. In terms of cost effectiveness, Virgin stands 2nd with 21% share where as Airtel, Vodafone and Reliance stood at 1st place with 24% share each.
12. 88% of consumers were aware of paid incoming call facility provided by virgin but only 68% knew about 50 paisa STD plan.
13. 14 % of customers surveyed who were not virgin customers wanted to switch to virgin mobile.
14. 36% of customers did not want to switch to virgin because of holding a non- compatible handset.
15. An important finding was that 12% consumers surveyed did not know about Virgin mobile service.
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17. It was found that time gap between the services sought and delivered was high. For e.g. the online orders did not reach on time on many occasions.
18. The quality of the network was found to be very good. Using the bandwidth owned by Tata Teleservices, actually helped Virgin in making its presence in the market.
19. It was also found that the customer care were always available to assist and customers were satisfied with the kind of responses which they got form the staff.
23. Virgin should try to promote its latest plans like 50 paisa STD calls in advertisements. Making customers aware about latest pricing will increase its market share in terms of cost effectiveness.
24. Virgin should try to tap 14% of customer base who want to switch to virgin but not able to switch because of existing non-compatible handset.
25. Solving existing non-compatible handset problem and better communication to inform latest pricing strategies will lead to substantial increase in consumer base for virgin mobile.
26. In order to enhance customer satisfaction, time gap between services sought and delivered should be minimized.