A research project report on comparative study of vishal megamart and its competitors

1. Research Project Report On
“Comparative Study of Vishal Megamart at
Lucknow and its Competitors”
SUBMITTED IN PARTIAL FULFILLMENT OF REQUIREMENT
FOR THE DEGREE OF MASTER OF BUSINESS
ADMINISTRATION
UTTAR PRADESH TECHNICAL UNIVERSITY, LUCKNOW
ACADEMIC YEAR 2008-2010
Under Guidance of: Submitted By:

2. Table of Contents
PART I
 Executive summary
 Introduction to Retail Industry
 Company’s Profile
 Overview
 Products offered by the company
 SWOT Analysis
 Visual Merchandising
PART II
 Objectives of the study
 Research methodology
 Reseach Design
 Questionnaire Analysis
 Suggetions
 Limitations
 Bibliography

3. INTRODUCTION TO
RETAIL INDUSTRY
.

4. Introduction of Indian Retail Industries:
Retail is India’s largest industry, accounting for over 10 per cent
of the country’s GDP and around eight per cent of the
employment. Retail industry in India is at the crossroads. It has
emerged as one of the most dynamic and fast paced industries
with several players entering the market. But because of the
heavy initial investments required, break even is difficult to
achieve and many of these players have not tasted success so far.
However, the future is promising; the market is growing,
government policies are becoming more favorable and emerging
technologies are facilitating operations. Retailing in India is
gradually inching its way toward becoming the next boom
industry. The whole concept of shopping has altered in terms of
format and consumer buying behavior, ushering in a revolution in
shopping in India. Modern retail has entered India as seen in
Sprawling shopping centers, multi-storied malls and huge
complexes offer shopping, entertainment and food all under one
roof. The Indian retailing sector is at an inflexion point where the
growth of organized retailing and growth in the consumption by
the Indian population is going to take a higher growth trajectory.

5. The Indian population is witnessing a significant change in its
demographics. A large young working population with median
age of 24 years, nuclear families in urban areas, along with
increasing working-women population and emerging
opportunities in the services sector are going to be the key
growth drivers of the organized retail sector in India.
Retailing is the final step in the distribution of merchandise - the
last link in the Supply Chain - connecting the bulk producers of
commodities to the final consumers. Retailing covers diverse
products such as foot apparels, consumer goods, financial
services and leisure.
A retailer, typically, is someone who does not effect any
significant change in the product execs breaking the bulk. He/
She are also the final stock point who makes products or services
available to the consumer whenever require. Hence, the value
proposition a retailer offers to a consumer is easy availabilities of
the desired product in the desired sizes at the desired times.
In the developed countries, the retail industry has developed
into a full-fledged industry where more than three-fourths of the
total retail trade is done by the organized sector. Huge retail
chains like Wal-Mart, Carr four Group, Sears, K-Mart,
McDonalds, etc. have now replaced the individual small stores.
Large retail formats, with high quality ambiance and courteous.

6. Retailing is the interface between the producer and the individual
consumer buying for personal consumption. This excludes direct
interface between the manufacturer and institutional buyers such
as the government and other bulk customers. A retailer is one
who stocks the producer’s goods and is involved in the act of
selling it to the individual consumer, at a margin of profit. As
Such, retailing is the last link that connects the individual
consumer with the manufacturing and distribution chain.
Retailing is more than selling goods:
Retailing consists of the sale of goods or merchandise, from a
fixed location such as a department store or kiosk, in small or
individual lots for direct consumption by the purchaser.
Retailing is a well recognized business function which
compromises
making available desired product in the desired quantity at
the desired time. This creates a time, place and form utility
for the consumer. The success of retailing is highly dependent
on an efficient supply chain management. A well-developed
supply chain reduces wastages and transaction cost thereby
reducing the cost of inventories to be maintained by the
producers and the traders. A reduction in the cost of
inventory management leads to a reduction in the final price
to the consumer.

7. Retailing has been identified as a thrust area for promotion of
textiles, processed foods, agricultural and horticultural
produce. Retail Sector can be divided into organized and
unorganized sectors:
Unorganized Retail:
Unorganized retailing is characterized by a distorted real-
estate market, poor infrastructure and inefficient upstream
processes, lack of modern technology, inadequate funding and
absence of skilled manpower. Therefore, there is a need to
promote organized retailing.
Unorganized Retail:
Unorganized retailing is characterized by a distorted real-
estate market, poor infrastructure and inefficient upstream
processes, lack of modern technology, inadequate funding and
absence of skilled manpower. Therefore, there is a need to
promote organized retailing.

8. Evaluation of Organized Retailing:
American mass retailing began in the late 1800s with
Montgomery Ward marketing its products through general
merchandise mail order catalogs, which was very effective at that
time for reaching a largely rural society.
In the 1940s, the population began its movement to the suburbs as
the economy shifted from an agricultural base to an industrialized
nation. The first shopping center was opened, which would
eventually be a significant factor in the decline of downtown
Retailing in the 1960s and 70s. JC Penney and Sears began their
national mass retailing expansion, and the use of credit cards as
Major retail chains began.
The 1950s witnessed the reaffirmation of the traditional family.
The first planned mall and franchised food restaurant opened. As
people continued to flock to the suburbs, the downtown areas
began to decline. Larger suburban malls were created and
anchored by traditional downtown department store merchants.
Freeways were expanded and the sales of private automobiles
grew, giving the consumer a wider accessible area in which to
shop. Discounters were born, Korvetta being one of the firsts.
The 1960s witnessed the growth of enclosed shopping centers,
with department stores anchors and specialty retail chains. The
baby boomers were teenagers at this point, leading to the growth

9. of juniors-oriented stores and vendors. Women became targets
not just as mothers or wives as they entered the workforce and
consumers became more demanding in their expectation of
quality and service.
In the 1970s, promotional pricing started to pick up the
department stores as off-price retailer emerged. The growth of
retail space slowed, as sales increase came at the expense of
competition, not of market growth. This competitive market led
to the under performance of several retailers as gross margins
experienced downtown pressure from increased competition.
Retailers in large upscale markets recognized the time shortage
created by dual-career families and began to offer more services
to assist in saving time.
The 1980s witnessed the growth of off price retailing as a
distinct, enduring retail format. Retailers began to drop low profit
lines. Acquisitions and mergers were actively utilized as growth
strategies, private brands were redeveloped to enhance
uniqueness and margins and offshore sourcing was developed to
compensate for margins
Broadly the organized retail sector can be divided into two
segments, In-Store Retailers, who operate fixed point-of-sale
locations, located and designed to attract a high volume of walk-
in customers, and the non-store retailers, who reach out to the
customers at their homes or offices.

10. It was only in the year 2000 that the economists put a figure to it:
Rs.400,000crore (1crore = 10 million) which is expected to
develop to around Rs.800,000crore by the year 2005 – an annual
increase of 20 per cent. Retailing in India is unorganized with
poor supply chain management perspective. According to a recent
survey by some of the retail consulting bodies, an overwhelming
proportion of the Rs.400,000crore retail markets are
UNORGANISED. In fact, only a Rs. 20,000crore segment of the
market is organized. As much as 96 per cent of the 5 million-plus
outlets are smaller than 500 square feet area. This means that
India per capita retailing space is about 2 square feet (compared
to 16 square feet in the United States). India's per capita retailing
space is thus the lowest in the world (source: KSA Technopak (I)
Pvt Ltd, the India operation of the US-based Kurt Salmon
Associates).
Currently the retail landscape is filled with Supermarket chains
with over 1000 outlets all over the country to increase to around
5000 by the 2005. The success of a couple of hyper mart’s
indicating the evolution of hypermarkets in the country prominent
among them is Giant, Metro, Big Bazaar models. While the
average bill value at a supermarket is in the range of Rs.300 per
bill, the average bill amount at a Hypermarket is in the range of
Rs.750-1000, indicating that the model is in tune with the global
models where the average spend is increasing with the shopping
experience.

11. Impact of Organized Retail:
Organized retailing is spreading and making its presence felt in
different parts of the country. The trend in grocery retailing,
however, has been slightly different with a growth concentration
in the South. Though there were traditional family owned retail
chains in South India such as Nilgiri’s as early as 1905, the retail
revolution happened with the RPG group starting the Food world
chain of food retail outlets in South India with focus on Chennai,
Hyderabad and Bangalore markets, preliminarily. The experiment
has reaped rich dividends and the group is now foraying into
other territories as well. Owing to the success of Food world
model of RPG group, several new models such as Trinethra,
Subhiksha, Margin Free and others have made their foray into
this sector albeit at regional levels. Today the food retail sector
in India is about Rupees Ten Lakh Crores (USD 200 billions) of
which the organized food retail segment is about 1 per cent and
increasing at a pace of over 20% y-o-y. To be successful in food
retailing in India essentially means to draw away shoppers from,
the roadside hawkers and kirana stores to supermarkets. This
transition can be achieved to some extent through pricing, so the
success of a food retailer depends on how best he understands
and squeezes his supply chain. The other major factor is that of
convenience shopping which the supermarket has the edge over
the traditional kirana stores. On an average a supermarket stocks
up to 5000 SKU’s against few hundreds stocked at an average
kirana stores.

12. In the organized retail industry, the gestation periods are long,
institutional funding is difficult, and there is none or little
Government support. But the belief among top retailer chains in
the country is that the industry will see large investments coming
once the current ban on foreign direct investment is lifted. But
that could be two-three years away. Food and grocery retailing is
a tough business in India with margins being very low, and
consumers not dissatisfied with existing shops where they buy.
For example,
The next-door grocery shopkeeper is smart and delivers good
customer service, though not value.
As of now, while Chennai has about five organized food and
grocery retail chains, other big cities such as Delhi, Bangalore,
and Mumbai average only two-three such chains. Almost all food
retail players have been region-specific as far as geographical
presence is concerned in the country. To illustrate with examples,
the RPG Group's Food World, Nilgiris, Margin Free, Giant,
Varkey's and Subhiksha, all of which are more or less spread in
the Southern region; Sabka Bazaar has a presence only in and
around Delhi; names such as Haiko and Radhakrishna Food land
are Mumbai-centric; while Adani is Ahmedabad-centric. Industry
topography in India is such that spreading presence across cities
is a tough call. As pointed out by many experts, organized food
and grocery retailing chains going national requires significant
investments. Retailing within this sector is not just about the
front-end, but involves complex supply chain and logistics issues
as well.

13. The trend and mindset of the present retailer chains in India can
be best understood by studying Food World as an example, which
came in first in the food and grocery retailing sector. The chain
has no plans to venture beyond the Southern region just yet.
Current plans are to focus on the Southern markets and achieve
saturation. The intention is that by 2005, they could look at the
other regions. Subhiksha, a Chennai based discount chain, too
wants to be the principal store of purchase for at least 40 per cent
of all consumers living within 500-750 meters of the store, that
is, within walking distance. This makes the point very clear that
the strategy among most existing retail chains of various formats
is to completely saturate the markets where they are already
established players and then move on to virtually untouched areas
where the challenge of sourcing resources and extending their
supply chain model to best suit the size and expanse of the
market would be a challenging task.
It can be explained that the obstacles of looking at a pan-India
model for grocery are several. Given the federal nature of the
country, the weak infrastructure and the major variances in eating
habits in different parts of the country, one will have to replicate
the retail administration costs for at least each region and
therefore the gestation period of the project becomes huge.
However, if a model is in place where the upfront store revenues
scale very rapidly, then it is possible. Therefore, if one is to
attempt a pan-Indian grocery foray, it will have to be in the
hypermarket format with its attendant investment numbers and
risk profile.

14. If a close look is taken at the nature of the Indian Retail Markets,
it can be seen that there is so much potential to extract from
individual regions that players are in no tearing hurry to spread
out. Based on a recent study by a renowned government
institution in India, in the six major metros, Delhi has the highest
per capita consumption of food and grocery, among supermarkets.
Chennai, “the Mecca of retailing”, comes at fourth place. This
shows the high potential the sector presents. Chennai has some
five supermarket chains, and each of these is doing well for
themselves. So there is enough scope to expand even in one
single city in India.
Sabka Bazaar, a supermarket chain restricted to Delhi alone, is
now generating sales of about Rs.11 crore from its 19 stores
which best illustrates the potential of each individual city. This
explains the reason for delay in intentions of retailers to spread
far and wide.
Benefits of Retailing:
Retailing is good for national economies where it has positive
influence on influence on inflation and product availability. It

15. also creates fortunes for its owners and is a tremendous source of
employment.
INDIA has been virtually the only developing country in the
world that has been extremely slow in adopting this organized
pattern of retailing.
• Better quality products
• Employment opportunities
• Better social infrastructure
• Enhanced foreign exchange
• Benefit to tourism
• Better showcase for exports
• Better realization of taxes
Indian Retail Scenario:

16. Retailers in India have to experiment with formats
maintaining scalability in terms of segments, along with
deepening penetration levels.
Traditionally Indian Retail can be traced back from Weekly
Markets, Melas, and Village Fairs in Small towns and villages to
Kirana stores, PDS outlets, Khaki Bhandaar, co-operative stores
in Urban cities. The wave of retail began with various textile
manufactures like Bombay Dyeing, Raymond’s, S Kumar’s, and
Grasim foraying into selling the product through their outlets and
competition among FMCG players driving the forces towards
retailing. The evolution of retailing lead to an emergence of
various formats like Shopping malls, Super-marts, Hyper-marts,
Departmental Stores, Apparel Stores, etc. catering to majority all
sectors of society providing the all-important 3Vs – Value,
Variety and Volume.
India is the country having the most unorganized retail market.
Traditionally it is a Family’s livelihood, with their shop in the
front and house at the back, while they run the Retail business.
More than 99% retailers function in less than 500 square feet of
shopping space. Global retail consultants KSA Technopak, have
estimated that organized retailing in India is expected to touch Rs
35,000 crore in the year 2005-06. The Indian retail sector is
estimated at around Rs900,000 crore, of which the organized
sector accounts for a Mere 2 per cent indicating a huge potential
market opportunity that is lying in the waiting for the consumer-
savvy organized retailer .Purchasing power of Indian urban

17. consumer is growing and branded merchandise in categories like
Apparels, Cosmetics, Shoes, Watches, Beverages, Food and even
Jewellery, are slowly becoming lifestyle products that are widely
accepted by the urban Indian consumer. Indian retailers need to
advantage of this growth and aiming to grow, diversify and
introduce new formats have to pay more attention to the brand
building process. The emphasis here is on retail as a brand
rather than retailers selling brands.
The focus should be on branding the retail business itself. In
their preparation to face Fierce competitive pressure, Indian
retailers must come to recognize the value of building their own
stores as brands to reinforce their marketing positioning, to
communicate quality as well as value for money. Sustainable
competitive advantage will be depended on translating core
values combining products, image and reputation into a coherent
retail brand strategy.
Growth of Organized Retail in Indian
Cities:

18. Organized Share of retail sector is expected to increase
to 8-9 percent in 2010-11 from 6 percent in 2008.
The Retail sector contributes to around 36 percent of GDP in
India and is largest employment generator. The sector is
dominated by small-scattered unorganized regional players, large
players contributing to meager 10 percent of the total pie.
Organized retail is at its nascent phase wherein the large
organized retail groups are having aggressive expansion plans to
penetrate the Metros and Tier I cities and establish themselves
amongst rural masses of Tier I and Tier II cities.
There lies a challenge for retailers to experiment with new
value formats along with developing customer loyalties. Since
there will be demographic shift in population growth,
urbanization and migration due to transition in urban household
growth and income distribution. The total retail market in the top
67 cities in India in 2006 was Rs. 2.55 trillion, which is expected
to increase to Rs. 3.91 trillion in 2011.
American mass retailing began in the late 1800s with
Montgomery Ward marketing its products through general
merchandise mail order catalogs, which was very effective at that
time for reaching a largely rural society.
In the 1940s, the population began its movement to the suburbs as
the economy shifted from an agricultural base to an industrialized

19. nation. The first shopping center was opened, which would
eventually be a significant factor in the decline of downtown
Retailing in the 1960s and 70s. JC Penney and Sears began their
national mass retailing expansion, and the use of credit cards as
Major retail chains began.
The 1950s witnessed the reaffirmation of the traditional family.
The first planned mall and franchised food restaurant opened. As
people continued to flock to the suburbs, the downtown areas
began to decline. Larger suburban malls were created and
anchored by traditional downtown department store merchants.
Freeways were expanded and the sales of private automobiles
grew, giving the consumer a wider accessible area in which to
shop.
The 1960s witnessed the growth of enclosed shopping centers,
with department stores anchors and specialty retail chains. The
baby boomers were teenagers at this point, leading to the growth
of juniors-oriented stores and vendors. Women became targets
not just as mothers or wives as they entered the workforce and
consumers became more demanding in their expectation of
quality and service.
According to CRISIL, around 87 percent of the retail opportunity
comes from top 25 cities compromising Metro Delhi, Mumbai,
Calcutta, Mini Metros Hyderabad, Chennai, Bangalore, Mini
Metros Ahmedabad and Pune, Tier I cities of Kanpur , Nagpur,

20. Surat and Ludhiana, Tier II cities Coimbatore, Chandigarh,
Lucknow, Kochi, Jaipur and Tier III cities Vadodara, Vizag,
Indore, Vijaywada, Thiruvananthpuram, Bhopal, Nashik and
Madurai.
Organized retail has been established in Metros and Tier 1
cities, other cities having negligible level of penetration.
Old Retail Formats:
O Kiranas:

21. These are food and non-food neighborhood counter stores, also
called ‘mom and pop stores’ in western countries. These are big
chunks forming the segregated and unorganized retail segment.
These are family-owned and- run retail-outlets picking the goods
from wholesalers totaling to around 12 million stores across
India.
I Mandis:
These are the largest chunk of unorganized retail catering to
urban and rural masses. Mandis are physically located at different
regions to enhance convenient shopping. The sellers bring across
various products like eatables, vegetables and fruits, pulses,
cereals, spices etc. The most prominent of them are sabzi mandis
found in most of the localities across India.
f Village Haats:
This form is operating in rural areas where buyers and sellers
gather once in a week or month from nearby villages and small
towns to cater their livelihood and leisure needs. These haats are
a source of entertainment and socialization among rural
masses.

22. Push Cart Vendors:
The are categories of vendors roaming from door to door in
various localities selling fruits, vegetables, and other eatables,
from which mostly housewives makes purchases that too on
credit.
Upcoming Retail Formats

23. Modern Area (sq. ft) Points of Differentiation
Formats
Shopping 60,000-7,00,00 Multi-format, multi-
Malls 0 product, multi-brands &
Catering lifestyle needs.
Hyper marts 50,000-70,000 Multi-verticals.
Super marts 5,000-10,000 Single vertical.
Departmental 20,000-50,000 Single Vertical.
Stores
Apparel Stores 20,000-25,000 Multi-branded single
verticals, focusing on
high-end customers.
Specialty 2,000-5,000 Multi-branded, single
format vertical on specific needs
of customers.
Exclusive 500-5,000 Owned/Franchised single
formats product.

24. COMPANY PROFILE
Introduction of Vishal Retail Ltd.:
Vishal Retail Ltd, a leading player in the Indian retail
industry, is a pioneer in discount retailing and is focused on
tier II and III cities in the country. It has a strong presence in

25. manufacturing and retailing of readymade garments
(apparels); retailing of non-apparels and a large variety of
FMCG products. The company has pan-India presence with
108 mid-sized hypermarket format stores as on April 28, 2008
covering about 2.3mn sq ft retail space area. Vishal is
supported by strong manufacturing set-up in Gurgaon,
Dehradun and Manesar with a capacity of 5,000 garment
pieces per day in each unit. It also has 29 warehouses located
in 8 key cities in India covering over 1.1mn sq ft area.
Vishal started as a humble one store enterprise in 1986 in
Kolkata (erstwhile, Calcutta) is today a conglomerate
encompassing 117 showrooms in 75 cities / 20 states. India’s
first hyper-market has also been opened for the Indian
consumer by Vishal. Situated in the national capital Delhi this
store boasts of the singe largest collection of goods and
commodities sold under one roof in India
The group had a turnover of Rs. 1463.12 million for fiscal
2005, under the dynamic leadership of Mr. Ram Chandra
Agarwal. The group had of turnover Rs 2884.43 million for
fiscal 2006 and Rs. 6026.53 million for fiscal 2007.

26. The group’s prime focus is on retailing. The Vishal stores
offer affordable family fashion at prices to suit every pocket.
The group’s philosophy is integration and towards this end
has initiated backward integration in the field of high fashion
by setting up a state of the art manufacturing facility to
support its retail endeavors.
Company Background:
Vishal Retail was incorporated on July 23, 2001 as Vishal
Retail Private Limited as a retailer of ready-made apparels in
Kolkata in 2001. The company has acquired the business of

27. 'M/s The Vishal Garments' and 'M/s Vishal Garments' in
2001. In 2003, the company has acquired the manufacturing
facilities from Vishal Fashions Private Limited and M/s
Vishal Apparels.
Vishal is one of fastest growing retailing groups in India. Its
outlets cater to almost all price ranges. The showrooms have
over 70,000 products range which fulfills all your household
needs, and can be catered to under one roof. It is covering
about 2059292 lac sq. ft. in 18 states across India. Each store
gives you international quality goods and prices hard to
match. The cost benefits that are derived from the large
central purchase of goods and services are passed on to the
consumer.
The Founders

28. Mr. Ramchandra Agarwal Mrs. Uma Agarwal
Mr. Surendra Agarwal
Investment Rational:
Vishal Retail sells ready-made apparels (including its own
brands) and wide range of household merchandise and other

29. consumer goods such as footwear, toys, watches, toiletries,
grocery items, sports items, crockery, gift and novelties.
Vishal is value Retail Company catering to middle and lower
middle income groups.
As Apparel segment contributes 63 percent; it has plans to
focus more on FMCG.
To reduce cost, Vishal does in-house production of apparels,
Procurement of goods directly procurement of goods from the
small and medium size vendors and manufacturers.
Efficient Logistics and distribution system along with
customized product mix at stores depending on the regional
customer behavior and preferences.
Plans of penetrating deeper into Tier 1 and Tier 2 cities to
bank upon early mover advantage, where organized retail is
yet to make a significant mark, which will help establish and
build customer loyalty prior to other players.
Higher margins of around 5-6 percent in private labels which
account for 10 percent of sales in FY07.
Future Prospective:
Vishal Retail Ltd has declared that the company has opened four
new Showrooms at different localities.

30. The company has opened a store at Shree Ram Palace, Main Delhi
Road, Meerut. This is the company’s second store in Meerut
spreading across an area of 3,600 Sq. ft. (Approx).
The company opened a store at Nauchandi Garh Road, Meerut
commonly called Dreemz, Opp. Samrat Heavens, Meerut. This is
the company’s third store in Meerut covering up an area of
12,000 Sq. ft.
The company has opened a showroom at Enclave, Near BSNL
Office, Ranipur More, Haridwar. This is the company’s first store
in Haridwar spreading across an area of 9,545 Sq. ft. (Approx).
The company opened its store at Arcade, Plot No. 56-58, Dumas
Road, Piplad, Surat. This is company’s second store in Surat
spreading across an area of 38,000 Sq. Ft (Approx).
Vishal Retail Limited is an India-based retail company. It was
established in 1986. It was formerly called Vishal Retail Private
Limited and changed its name to Vishal Retail Limited in 2006.
The company is based in New Delhi, India.
As of August 8, 2007, the company operated 53 retail stores,
including two stores that are operated by its franchisees. It sells
readymade clothes, and a variety of household merchandise and
other consumer goods, including toys, footwear, toiletries, sports
items, watches, grocery items, crockery, novelties and gifts.
Today, the stock is hovering around Rs 724 on the Bombay Stock
Exchange. Vishal Retail has seen a 52-week high of 812 and low
of Rs 423.

31. Factors Affecting Retailing in India:
Various factors affect retailing in India. However, if one were to Single out
the single biggest different in the development of organized retailing in
India, it would undoubtly be the cost of real estate. The high cost of real
estate in India, in spite of the fact that the per capital income is one of the
lowest in the world, makes the country a land of contradictions. In fact so
exorbitant is the cost of property in almost every town of India that it makes
the very concept of organized retailing nonviable. Obsolete rental laws have
compounded the situation even further and unless immediate and serious
steps are initiated in this direction it would be fairly long before the benefits
of this concept reach the public at large.
The rampant corruption &poor implantations of taxation laws also permit a
majority of the unorganized retail fraternity with substantially large turnover
to avoid paying full taxes.
There are no single factors but numerous factors which have prevented
organized retailing from taking off as it should have in India. Some of the
leading factors that have restricted this growth are as follows.
• High real estate costs
• Obsolete rental laws

32. • Lack of finance options
• High interest costs
• Unplanned cities
• Rampant corruption
• Exorbitant electricity costs

33. VISION 2010:
The past 2-3 years have seen a number of developments in the retailing
business in India. The entries of corporate houses like RPG, Tatas and
Piramals have increased the capital availability in the market. Bigger players
like Shoppers Stop are in a position to take advantage of their sizes in
dealing with the manufacturers. Despite a slowdown in the economy,
customer queues at the stores are not decreasing. Retail sector is bound to
grow in the coming years. But how much and in what direction are the
questions that need to be evaluated. Various agencies have made different
estimates of the size of organized market in 2010. The one thing in common
amongst these estimates is that the Indian organized Retailing industry will
be very big in 2010. The status of the industry will depend a lot on external
factors like Government regulations and real estate prices, besides activities
of the retailers and demands of the customers. Based on our analysis of
present trends, and development of retailing elsewhere, we present our
perspectives and snapshots of organized retailing, as it would exit in 2010.

34. MAJOR COMPETITORS
OF VISHAL
MEGAMART

35. Major Players of Retailing in India:
Retailer Current Format New Formats. Experimenting With
Shoppers' Department Store Quasi-mall
Stop
Ebony Department Store Quasi-mall, smaller outlets, adding food retail
Crossword Large bookstore Corner shops
Pyramid Department Store Quasi-mall, food retail
Pantaloon Own brand store Hypermarket
Subhiksha Supermarket Considering moving to self service
Vitan Supermarket Suburban discount store
Food Food supermarket Hypermarket, Food world express
world
Globus Department Store Small fashion stores
Bombay Aggregation of Kiranas
Bazaar
E-food Aggregation of Kiranas
mart
Metro Cash and carry
Major Competitors of Vishal Megamart
in Lucknow City:
1. BIG-BAZAR

36. Type Subsidiary of Pantaloon Group
Founded 2001
Headquarters Mumbai, India
Industry Retail
Parent Pantaloon Group
Owner Kishore Biyani
Slogan Is se sasta aur accha kahi nahin
Big Bazaar is a chain of shopping malls in India currently with 29 outlets,
owned by the Pantaloon Group. It works on same the economy model as
Wal-Mart and has had considerable success in many Indian cities and small
towns. The idea was pioneered by entrepreneur Kishore Biyani, the head of
Pantaloon Retail India Ltd.
COMPANY PROFILE OF BIG-BAZAR:
Pantaloon Retail (India) Limited, is India's leading retail company with
presence across multiple lines of businesses. The company owns and
manages multiple retail formats that cater to a wide cross-section of the
Indian society and is able to capture almost the entire consumption basket of

37. the Indian consumer. Headquartered in Mumbai ( Bombay), the company
operates through 4 million square feet of retail space, has over 140 stores
across 32 cities in India and employs over 14,000 people. The company
registered a turnover of Rs 2019 crore for FY 2005-06.
Pantaloon Retail forayed into modern retail in 1997 with the launching of
fashion retail chain, Pantaloons in Kolkata. In 2001, it launched Big Bazaar,
a hypermarket chain that combines the look and feel of Indian bazaars, with
aspects of modern retail, like choice, convenience and hygiene. This was
followed by Food Bazaar, food and grocery chain and launch Central, a first
of its kind seamless mall located in the heart of major Indian cities. Some of
it's other formats include, Collection i (home improvement products), E-
Zone (consumer electronics), Depot (books, music, gifts and stationary), aLL
(fashion apparel for plus-size individuals), Shoe Factory (footwear) and Blue
Sky (fashion accessories). It has recently launched its etailing venture,
The group's subsidiary companies include, Home Solutions Retail India Ltd,
Pantaloon Industries Ltd, Galaxy Entertainment and Indus League Clothing.
The group also has joint venture companies with a number of partners
including French retailer Etam group, Lee Cooper, Manipal Healthcare,
Talwalkar's, Gini & Jony and Liberty Shoes. Planet Retail, a group company

38. owns the franchisee of international brands like Marks & Spencer,
Debenhams, Next and Guess in India.
Pantaloon Retail (India) Limited, is India's leading retail company with
presence across multiple lines of businesses. The company owns and
manages multiple retail formats that cater to a wide cross-section of the
Indian society and is able to capture almost the entire consumption basket of
the Indian consumer. Headquartered in Mumbai ( Bombay), the company
operates through 4 million square feet of retail space, has over 140 stores
across 32 cities in India and employs over 14,000 people. The company
registered a turnover of Rs 2019 crore for FY 2005-06.
Pantaloon Retail forayed into modern retail in 1997 with the launching of
fashion retail chain, Pantaloons in Kolkata. In 2001, it launched Big Bazaar,
a hypermarket chain that combines the look and feel of Indian bazaars, with
aspects of modern retail, like choice, convenience and hygiene. This was
followed by Food Bazaar, food and grocery chain and launch Central, a first
of its kind seamless mall located in the heart of major Indian cities. Some of
it's other formats include, Collection i (home improvement products), E-
Zone (consumer electronics), Depot (books, music, gifts and stationary), aLL
(fashion apparel for plus-size individuals), Shoe Factory (footwear) and Blue
Sky (fashion accessories). It has recently launched its retailing venture,

39. The group's subsidiary companies include, Home Solutions Retail India Ltd,
Pantaloon Industries Ltd, Galaxy Entertainment and Indus League Clothing.
The group also has joint venture companies with a number of partners
including French retailer Etam group, Lee Cooper, Manipal Healthcare,
Talwalkar's, Gini & Jony and Liberty Shoes. Planet Retail, a group company
owns the franchisee of international brands like Marks & Spencer,
Debenhams, Next and Guess in India.
Big Bazaar is not just another hypermarket. It caters to every need of your
family. Where Big Bazaar scores over other stores is its value for money
proposition for the Indian customers. At Big Bazaar, you will definitely get
the best products at the best prices -- that’s what we guarantee. With the ever
increasing array of private labels, it has opened the doors into the world of
fashion and general merchandise including home furnishings, utensils,
crockery, cutlery, sports goods and much more at prices that will surprise
you. And this is just the beginning. Big Bazaar plans to add much more to
complete your shopping experience.
BIG BAZAAR WHOLESALE CLUB:
The Big Bazaar Wholesale Club brings to you an opportunity to save in bulk
as you buy in bulk. In line with the Big Bazaar tradition of providing best

40. deals at best prices, the Big Bazaar Wholesale Club provides you bulk deals
at wholesale prices.
An extension of Big Bazaar, the Big Bazaar Wholesale Club offers multi-
packs and bulk packs of a select range of merchandise at wholesale prices.
The merchandise categories range from Food & FMCG to Home Linen and
many more. You will not find any merchandise being sold loose/single unit
(except fresh) at a Big Bazaar Wholesale Club.
A typical Big Bazaar Wholesale Club is located adjacent to a Big Bazaar in
the form of a separate section. The look and feel of a wholesale market is
evident in the stores from the stacking styles and use of a lot of hand written
signages by chalks on black slates.
Taking care of your savings, the Big Bazaar Wholesale Club will ensure that
the more you buy, the more you save. If you enjoy shopping at wholesale
markets for your entire family, or you have a huge circle of friends who
would like to get together for their monthly shopping needs or if you are a
retailer looking for wholesale offers then the Big Bazaar Wholesale Club is
the place to shop at.

41. To shop at the Big Bazaar Wholesale Club, you just need to enroll yourself
as a member of the club. If you possess an Anmol card or an ICICI-Big
Bazaar card then you are automatically enrolled as a member of the Big
Bazaar Wholesale Club.
So buy more as you save more or save more as you buy more at the Big
Bazaar Wholesale Club.
Sales Promotion Strategies By Big Bazaar:

42. The greatest opportunity for new business is always the existing customer
base. Big Bazaar totally focuses on this policy.
Using creative and innovative customer communication is far more likely to
be remembered than the "same old stuff" everyone does.
One of your products/services? Making sure they are aware of your full
range of capabilities can be a simple way to get new orders.
Even the most dedicated sales person may not call at the appropriate time. A
planned approach to customer communication will be most effective.
Customers like to be appreciated, its human nature. So look carefully at how
you can motivate your customers and build their trust.If you are not
promoting your products or services you can be sure your competitors are.
Look at things you can leverage to generate customer interest and buying
decisions
2-FUTURE BAZAAR :

43. FUTURE BAZAAR is owned and operated by Future Bazaar India Ltd., a
subsidiary of Pantaloon Retail (India) Limited.
As part of India’s largest retail chain, we enjoy the benefits of buying in bulk
for the entire group and keep our margins low, so you get a great range of
products at great prices. We pass these benefits on to you, so our prices are
the lowest we can make – every day.
About our parent company:
Pantaloon Retail (India) Limited led by Kishore Biyani is the country's
largest retailer. It owns and operates multiple retail formats including
Pantaloons, Big Bazaar, Food Bazaar, Central, E-Zone, Fashion Station,
Depot and many others. Headquartered in Mumbai, Pantaloon Retail is listed
on BSE and NSE with a turnover of Rs 2,018 crores
Pantaloon Retail was selected as the Best of Best Retailers in Asia by Retail
Asia-Pacific Big Bazaar was awarded the CNBC-Awaaz Consumer Awards
in 2006 and the Readers' Digest Platinum Brand Award 2006.
The Future Bazaar promise
Manufacturer’s warranties on all products
Future Bazaar sells only original products from authorized dealers; so all
applicable products carry the original manufacturer’s warranty. To service

44. any product purchased at Future Bazaar, please visit the authorized service
center of the manufacturer. The invoice accompanying the product is your
warranty document, so please preserve it.
Guaranteed Delivery:
We guarantee to deliver the exact product you selected, without defects. In
case you have received a different product, or if the product was damaged in
transit, please contact us within the stipulated time period and we will ensure
that we replace it or refund you for it.
Please note that delivery times vary according to products. Although we
deliver goods within the committed time period, but there could be
occasional delays. We will contact you, in case deliveries are expected to get
delayed.
Real Customer Support:
Our customer support is manned by real employees, not computers or
contract call centre personnel. Be assured that when you call us that you are
talking to someone who can take decisions and resolve your problems.
Secure Payments:

45. We are committed to ensuring that no payment misuse happens, so we work
with banks and payment gateways to ensure that your information is
protected. Payments are protected both by us and by the policies of your
bank, and the chances of fraud in these channels are actually very low.
FutureBazaar openly publishes its office addresses and is part of India’s
largest retail company with a presence all over India – so you know how to
contact us in person, if required.
Product range of Big Bazaar:

46. 1-Apparel and Accessories for Men, Women and Children
2-Baby Accessories
3-Cosmetics.
4-Crockery.
5-Dress Materials Suiting & Shirting.
6-Electrical Accessories.
7-Electronics.
8-Footwear Toys.
9-Home Textiles.
10-Home Needs.
11-Household Appliances.
12-Household Plastics.
13Hardware.
14-Home Decor Luggage.
15-Linens.
16-Sarees.
17-Stationery.
18-Utensils & Utilities.
2. SHOPPERS’ STOP:

47. The foundation of Shoppers' Stop was laid on October 27, 1991 by the K.
Raheja Corp. group of companies. Being amongst India's biggest hospitality
and real estate players, the Group crossed yet another milestone with its
lifestyle venture - Shoppers' Stop.
From its inception, Shoppers' Stop has progressed from being a single brand
shop to becoming a Fashion & Lifestyle store for the family. Today,
Shoppers' Stop is a household name, known for its superior quality products,
services and above all, for providing a complete shopping experience.
With an immense amount of expertise and credibility, Shoppers’ Stop has
become the highest benchmark for the Indian retail industry. In fact, the
company’s continuing expansion plans aim to help Shoppers’ Stop meet the
challenges of the retail industry in an even better manner than it does today.
Vision & Values Of Shoppers’ Stop
Vision

48. To be a global retailer in India and maintain its No. 1 position in the Indian
market in the Department Store category.
Values
The following are the values that help us in achieving our mission and
vision:
•
We shall not take what is not ours.
•
The Obligation to dissent (against a viewpoint that is not acceptable).
•
We shall have an environment conducive to openness.
•
We shall believe in innovation.
•
We shall have an environment conducive to development.
•
We shall have the willingness to apologise and/or forgive.
•
We shall respect our customers' rights.

49. •
The value of trust
• We shall be fair
Milestones-
Year & Events:
1991 Launched first Shoppers’ Stop store selling men’s wear at Andheri
(Mumbai)
1992 Ladies apparel section added Children and non - apparel accessories
sections added
Disney carnival organized, with official Disney characters (Mickey,
Minnie, Donald and Goofy) participating, In House Retail Management
Trainee Programme started
1994 First Citizens Loyalty programme launched
1995 Second store opened (Bangalore)

50. 1996 Festival of Britain celebrated in association with the Commercial
Department of the British Consulate
1997 Shopper’s Stop as a body corporate was incorporated on June 16.
Festival of Indian tradition and culture, ‘Parikrama’, launched Co-branded
credit card launched for FCC members in partnership with HSBC.
1998 Third store opened (Hyderabad), the then largest with 72,287 sq. ft of
retail area SSL co-opted as India’s only member to the Intercontinental
Group of Department Stores (IDGS)
1999 Implemented JDA Retail ERP (a global leader in retail ERP packages)
Fourth and Fifth stores launched (Jaipur & Delhi)
2000 Sixth & Seventh stores opened (Chennai & Chembur,Mumbai) Placed
equity with external investors to raise Rs 600 mn
Acquired Crossword, one of India’s leading book retailing chain, from
India Book House in partnership with ICICI Trusteeship Services Limited
(A/c ICICI Emerging Sectors Fund)
2001 Implemented Warehousing Module of JDA, Auto Replenishment and
Auto Purchase Order system and business to business connectivity

51. Eight and Ninth store launched (Pune & Bandra, Mumbai)
Profit Linked Reward System (PLRS) introduced for all employees
2002 Tenth store opened (Kandivali, Mumbai)
2003 Received various industry awards from CMAI (including Best
Retailer of the Year) and from Nasscom (Best IT Practice in Retail
Category)
Signed Austin Reed licence for men’s outerwear for India exclusively.
Three stores launched taking the total number of stores to 13 (Mulund,
Mumbai, Gurgaon and Kolkata)
2004 Fourteenth, fifteenth and sixteenth stores launched in February 2004
(Malad, Mumbai), June 2004 (Salt Lake City, Kolkatta) and October 2004
(Bangeratta Bangalore) respectively taking total retail area to 752,848 sq ft.
Received Superbrand status for 2003 and 2004
Received Images Retail award for the “Most favoured retail destination of
the year” – September, 2004.
Received the “Organization With Innovative HR Practices” award at the
HR Excellence Awards organized by Mid - Day, Big Break & Daks –
November 2004.

52. Received Top retailer 2004 India Bronze award given by Retail Asia-
Pacific Top 500 awards.
2005 Seventeenth store launched in April 2005 at Nucleus Mall, Pune.
Eighteenth and Nineteenth stores launched in May 2005 at Dynamix Mall,
Juhu Mumbai and at Bangalore.
The Company makes an Initial Public Offer of 69,46,033 Equity Shares of
Rs.10 each at a premium of Rs.228 per share aggregating to Rs. 1653.16
million. The issue received overwhelming response with a subscription of
more than 17 times.
Twentieth Store launched at ‘Shipra Mall’, Ghaziabad, in June 2005.
The Company acquired balance 49% of the Equity Share Capital of
Crossword Bookstores Limited from ICICI Emerging Sectors Fund, making
Crossword its Wholly Owned Subsidiary Company.
2006 Launch of BRIO at Bangalore. BRIO is a stylish, new world of
gourmet coffee, specialty tea and delectable European bistro fare which
promises to offer something which all the coffee connoisseurs across the
country have never experienced before
Launch of mothercare at the Juhu & Bandra Stores. ‘mothercare’ is the
leading specialist retailer for mothers-to-be and parents of young children,

53. offering the widest range of clothing, hardware and toys for the pre-school
child, in the UK internationally.
Launch of HyperCITY at Mumbai. We made a foray into food and general
merchandise retailing through Hypercity, our 124,000 sq. ft hypermarket.
The product offering includes fresh fruits and vegetables, groceries,
apparels, electronic appliances etc – all under one roof.
Shoppers Stop Limited is appointed as “Master Franchisee” of Crossword
Bookstores Limited for conducting the business of retail book stores under
the trademark “Crossword” at all existing stores (Crossword Owned Stores)
wherever permissible and excluding stores which are operated by
Crossword’s existing franchisees.
Launch of the second HomeStop at Malad, Mumbai. The store is approx.
49,000 sq. ft. on a single floor with displays of bedrooms, living rooms, a
modular kitchen and centre podium to exhibit lifestyle displays in a live
atmosphere. The store has an array of brands in kitchenware and bed linen
from India and abroad.
Launch of our first store in the city of Nawabs, Lucknow. Measuring
approx. 53,000 sq. ft. spread over three floors, it is the anchor store of the
E-City Fun Republic Mall at Gomti Nagar.

54. 2007 Shopper’s Stop Limited has forays into airport retailing through a joint
venture with The Nuance Group AG of Switzerland, which is the world’s
leading airport retailer. The company bags concessions for retail operations
at the Terminal 1B – Departure of the Mumbai Domestic Airport and the
Greenfield Bangalore International Airport for both domestic and
international terminals.
Shopper’s Stop Ltd. and Hypercity Retail India Pvt Ltd. sign a Memorandum
of Understanding to enter into a franchise arrangement for the ARGOS
formats of catalogue and internet retailing, with Home Retail
Corporate Governance:
The Company remains committed to the concept of good Corporate
Governance practices in all its activities to ensure the ultimate goal of
making the Company a value driven organization.
Its philosophy on the code of Corporate Governance is:
• To ensure adequate control systems to enable the Board to efficiently
conduct the business and discharge its responsibilities to shareholders.
• To ensure that the decision making process is fair and transparent.
• To ensure fullest involvement and commitment of the management for
maximization of shareholders value.

55. • To imbibe the corporate values in the employees and encourage them
in their conduct.
• To ensure the Company follows the globally recognized corporate
governance practices.
The Board of Directors consists of seven Non Executive Directors and two
Executive Director viz; Managing Director & Executive Director & CEO of
the Company. All key decisions are taken only after detailed deliberations
and discussions by the Board. The Board acts with autonomy and
independence in exercising strategic decision making process and
discharging its fiduciary responsibilities.
The Board members are presented with all the relevant information on vital
matters affecting the working of the Company as well as those which require
deliberations at the highest level. It is ensured that the information, as
required under Annexure I to the provisions of Clause 49 of the Listing
Agreement is being made available to the Board Members.
The size and composition of the Board conforms to the requirements of the
Corporate Governance norms as stipulated under the provisions of the
Listing Agreement entered into with the Stock Exchanges.

56. The Audit Committee consists of only non-executive directors, with the
majority being independent directors. Terms of Reference of the Audit
Committee are as per Section 292A of the Companies Act, 1956 and the
guidelines as set out in the listing agreement entered with the Stock
Exchanges.
As per the recommendation of the Compensation /Remuneration Committee,
the Board and the shareholders approves the remuneration payable to the
Managing Director & Executive Director & CEO of the Company. The
Committee also formulates the Employee Stock Option Plans (ESOP).
BRAND DIRECTORY OF SHOPPER’S STOP
Men’s:
• Austin Reed
• Van Heusen
• Arrow
• Louis Philippe
• Indigo Nation
• Scullers
• Zodiac
• Excallibur
• Allen Solly
• Black Berry’s
• Shapes
• Easies

57. • Park Avenue
• VF
• Stop
• Satya paul
• Givo
• Theme
• Giovani
• Life
• Fried Water
• Mufti
• Tuscan Verve
• Weekender
• Tantra
• Spykar
Women's:
• Aliza Donatein
• Expozay
• Black Berry’s
• Allen Solly
• Free Look
• Wills Sport
• Weekender
• Union Bay
• One
• Indian Earth
• Life
• Tangle
• Upper Class
• Vibe

58. • Kraus
• Biba
• Ishvarah
• Indifeel
• Urban Trio
• Affairs
• Rang
• Kashish
• Haute Curry
• Sanna
• Raviver
• Rocky S Jeans
• Triumph
• Enamor
• Vanity Fair
Kids:
• Stop
• Little Kangaroo
• Disney Babies
• Kids' Studio
• Winnie the Pooh
• Zero
• Value M
• Frills and Flowers
• Weekender
• Gini & Jony
• Lee Youth
• Free Look
• Pepe
• Bunny Kids

59. • Kitten
• Gini & Jony
• Madigrass

60. 3- Globus Retail:
About the Company:
Strong, Competitive, Innovative, Adaptive
Launched in January 1998, Globus is a part of the Rajan
Raheja group. The company opened its first store in 1999 at
Indore followed by the launch of its second store in Chennai
(T-Nagar). Soon to follow was another in Chennai located in
Adyar. The flagship store in Mumbai was opened on 1st
November 2001 followed by a swanky new outlet in New Delhi
in South Extension Part-2.
The sixth & seventh stores are in Bangalore in Koramangala &
Richmond Road respectively. The Eighth store in Ghaziabad at
Shipra Mall followed by the ninth, tenth and eleventh in
Kalaghoda, Mumbai, Thane and Ghaziabad, twelfth store at
Kanpur and thirteenth store in Ahmedabad & fourteenth store
in Lucknow.As of May 2008, Globus has opened its 24th Store
in Nagpur and the journey continues.

61. Mission:
Achieve customer delight by offering quality products and
services through a process of continuous innovation and
adaptation.
Build a dynamic team of committed and passionate employees
through sustained learning and grooming.
Develop mutually beneficial relationships with our business
partners.
Employ cost-effective processes and thereby create a strong
organization.
Infrastructure:
Globus Stores Pvt. Ltd. was formed to contribute in the
revolution sweeping the retail industry. Globus promises to bring
about a perceptible change in the way apparel and lifestyle
retailing has been carried so far.
Towards this end, modern international technology has been
brought in and heavy investments have been made in investing
and acquiring the best, tried and tested processes and procedures
of operation.
• Research & Design
• Production & Merchandising
• Marketing & Brand Development
• Service
• Human resources

62. Future:
Globus combines state of art international information
technology, the highest quality human resources and sustained
financial commitment to realize the long term vision. We are
rapidly expanding and the target is to have an additional 100
fashion stores by the end of 2012.
Product Ranges:
Dress Materials Suiting & Shirting
Electrical Accessories.
Electronics Equipments
Footwear Toys.
Home Textiles.
Home Needs goods.
Household Appliances.
Household Plastics.
Hardware.
Home Decor Luggage.
Linens.
Sarees.
Stationery.

63. Products Offered by Vishal Megamart:
HOME FURNISHING:

64. Drawing Room
Bedroom
Door Mat
Bed Sheet
Carpet
Pillows
Curtains
Pillow Cover
Kitchen
Bathroom
Apron
Bath Mats
Kitchen Napkin
Towel Gift Sets

65. FOOD MART:
FOOD &
BEVERAGES
SPORTS & FITNESS:

66. INDOOR
GAMES
OUTDOOR
GAMES
Basket Ball
Cricket Bat
T.T. Bat
Football
Boxing Kit
Lawn Tennis
Swimming
Costumes
Tennis Racket
Water Ball
Tennis Ball
Fitness Equip.

67. FOOTWEAR:
BOYS
GIRLS
Shoes
Slippers
Sandals
Sandals
LADIES
MENS
Shoes
Shoes
Slippers
Slippers

68. TELEMART:
Communication
Mobile
Accessories
Mobile
Mobile Batteries
Mobile Charger
Mobile Dori
MENS:

69. Upper
Lower
Shirt Casual
Jeans(MP)
Shirt Formal
Cotton
Trouser(MPC)
Ethnic & Sports
Winter Wear
Night Suits
Suit(WMC)
T-Shirts
Blazer(WMB)
Dupatta
Windcheater(WM
W)
Sherwani
Jacket

70. LADIES ACCESSORIES:

71. Upper
Lower
Kurta
Pants Jeans
Skirt Top
Capri
Ethnic
Winter Wear
Nighty
Jackets
Lancha
Stawl
Sharara
Blazer
Salwar Suit
Track Suit

72. INFANTS:

73. Garments
Accessories
Hot Pant
Bed Sheet
Frock
Under Garments
Baba Suit
Socks
Winter Wear
Sweater
Pull Over

74. WOMEN:

75. Sarees
Personal Items
Fancy(SRF)
Cap(LCA)
Synthetics
Socks(Las)
Banarsi
Jewellery
Cosmetics
Necklace
LIp Gloss
Ring
Nail Polish

76. KIDS BOYS:

77. Lower
Sets
Winter
Wear
Jeans
Night Suit
Suit
Bermudas
Baba Suit
Blazer
Dungries
Jacket
Upper
Ethnic
Shirt Formal
Kurta-
Pyjama
T-Shirt
Sherwani

78. KIDS GIRLS:

79. Lower
Sets
Hot Pant
Night Suit
Skirt
Capri Set
Dungries
Upper
Ethnic
Tops(GWT
Sharara
Frock(GFK)
Lancha

80. TRAVEL ACCESSORIES:

81. Luggages
Portfolio Bags
Suitcase
Shoulder Bags
Pouch & Cases
Executive Bag
Waist Pouch
School Bags
Vanity Cases

82. HOUSEHOLD:

83. Acrylic Ware
Copper
Steel
Dinner Set
mug
Cake Server
Home Aids
Pressure
Cooker
Non Stick
Floor Wiper
Cooker
Handi
Sanitary Brush
Pressure Pan
Dosa Tawa
General Plastic
Goods
Electrical
App.
Bone China
Coffee Mug
Chopper
Soup Set
Bucket
Microwave
Oven

84. LIFESTYLE:

85. Time Zone
Opticals
Gifts &
Novelties
Ladies Wrist
Watch
Ladies Sun
Glass
Flower Vase
Mens Wrist
Watch
Mens Sun Glass
Key Chain
Mens
Accessories
Electric &
Electronics
Items
Perfume/Deo
Belts
Battery (ABT)
Spray
Wallets
Calculator
Deo

86. TOYS & GAMES:

87. Soft Toys
Dolls
Cycles &
Scooters
Musical Toys
Barbie Doll
Cycles
Non-Musical
Other Dolls
Scooters
Board Games
Infant Toys
Video Games
Wooden
Blocks
Teether
T.V. Video
Game
Puzzles
Swing
Hand Video
Game

88. STATIONARY:
School
Office
Paper Mart
Exam Board
Office File
Diary
Clay
Punching
Machine
File
Party Stuff
Balloons
Ribbons

90. SWOT ANALYSIS
STRENGTHS:

91.  We can encash brand image of Vishal Retail Ltd. to sell its
new product.
 It sells product at cheaper prices.
 Garment sector of the Vishal is much more superior to other
retail stores.
 It offers wide range of products under one roof.
 It provides good after-sale service.
 It is the only store in Lucknow where you can exchange the
goods after purchase. (On selected items).
 The Vishal Mega Mart is situated at the big market place.
 It segments on middle and lower middle income groups,
which constitute majority of the population in India.
 It has welled design store & well organized store.
WEAKNESSES:

92.  Absolutely no brand awareness for the product. (Z-Line).
 Need to incorporate many new features as per customer
requirement.
 Lack of proper extraction of work from staff.
 Need to include more varieties of the same item.
 Need to provide more offers/ discounts on FMCG. Here the
perception of the people is quite low, because from my
consumer behavior survey I have found out that most of
respondents think that Vishal Mega Mart is not providing
good offers/discounts on FMCG in comparison of Big
bazaar.
 Need to improve store layout according to customer facility.
 People are not so modern in Lucknow and their perceptions
are quite advance.
OPPORTUNITIES:

93.  No other big competitor in that area.
 To increase the customer satisfaction by providing
different variety of products.
 Z-line (Manufacturing unit of Vishal) if we create the
brand image of it. It will get additional sales in the
future.
 Coming era is of knowledge and information if we sell
our manufacturing unit product through internet so we
can create its brand image + additional sales in future.
 There is a boom of retail in future according to current
scenario. If Vishal creates brand image of its Z-line
product, so it can give direct competition to the other
branded products in future.
THREATS:

94.  Big bazaar, Spencer, Reliance and Globus are the main
competitors.
 Overseas group entering the market.
 Increased competition in the domestic market.

95. STRENGTHS OF COMPETITORS:
 The Big Bazaar is situated at the Saharaganj mall,
Lucknow. It has welled design store of 70,000sqft and well
organized store.
 The Spencer is situated at Nishalganj and different other
public locations.
 It segments all age groups and income groups.
 Additional space for the display.
 Competitors provide good salary to the staff.
 Large number of staff working in the competitors’
organization.
 It gets credit from MNC’s for the extended period of time.
 Regular advertising in newspaper, radio, and TV for
reminding the customers about its stock.
 Good space for parking of the competitors’ at different
locations of the retail outlets.

96. RESEARCH
METHODOLOGY

97. Research Methodology:
Research methodology is the way to systematically solve the research
problem .It may be under stood as a science of studying to how research is
done scientifically. In it we study the various steps that are generally adopted
by a researcher in studying his research problem along with the logic behind
them.
In research methodology we not only talk of the research methods but also
consider the logic behind the methods we use in the content of our research
study and explain why we are using a particular method and why we are not
using others so that research results are capable of being evaluated either by
the researcher himself or by others.
Secondary data are those which have been collected by someone else and
which have already been passed through the statistical process. There are
several ways by which secondary data can be classified.

98. Survey Method:
The survey is a non-experimental, descriptive research method. Surveys can
be useful when a researcher wants to collect data on phenomena that cannot
be directly observed (such as opinions on library services). Surveys are used
extensively in library and information science to assess attitudes and
characteristics of a wide range of subjects, from the quality of user-system
interfaces to library user reading habits. In a survey, researchers sample a
population. Basha and Harter (1980) state that "a population is any set of
persons or objects that possesses at least one common characteristic."
Examples of populations that might be studied are 1) all 1999 graduates of
GSLIS at the University of Texas, or 2) all the users of UT General
Libraries. Since populations can be quite large, researchers directly question
only a sample (i.e. a small proportion) of the population

99. Types of Surveys:
Surveys can be divided into two broad categories: the questionnaire and the
interview. Questionnaires are usually paper-and-pencil instruments that the
respondent completes. Interviews are completed by the interviewer based on
the respondent says. Sometimes, it's hard to tell the difference between a
questionnaire and an interview. For instance, some people think that
questionnaires always ask short closed-ended questions while interviews
always ask broad open-ended ones. But you will see questionnaires with
open-ended questions (although they do tend to be shorter than in interviews)
and there will often be a series of closed-ended questions asked in an
interview.
Survey research has changed dramatically in the last ten years. We have
automated telephone surveys that use random dialing methods. There are
computerized kiosks in public places that allows people to ask for input. A
whole new variation of group interview has evolved as focus group
methodology. Increasingly, survey research is tightly integrated with the
delivery of service. Your hotel room has a survey on the desk. Your waiter
presents a short customer satisfaction survey with your check. You get a call
for an interview several days after your last call to a computer company for

100. technical assistance. You're asked to complete a short survey when you visit
a web site. Here, I'll describe the major types of questionnaires and
interviews, keeping in mind that technology is leading to rapid evolution of
methods. We'll discuss the relative advantages and disadvantages of these
different survey types in Advantages and Disadvantages of Survey Methods
Questionnaires:
When most people think of questionnaires, they think of the mail survey. All
of us have, at one time or another, received a questionnaire in the mail. There
are many advantages to mail surveys. They are relatively inexpensive to
administer. You can send the exact same instrument to a wide number of
people. They allow the respondent to fill it out at their own convenience. But
there are some disadvantages as well. Response rates from mail surveys are
often very low. And, mail questionnaires are not the best vehicles for asking
for detailed written responses.
A second type is the group administered questionnaire. A sample of
respondents is brought together and asked to respond to a structured
sequence of questions. Traditionally, questionnaires were administered in
group settings for convenience. The researcher could give the questionnaire
to those who were present and be fairly sure that there would be a high

101. response rate. If the respondents were unclear about the meaning of a
question they could ask for clarification. And, there were often
organizational settings where it was relatively easy to assemble the group (in
a company or business, for instance).
What's the difference between a group administered questionnaire and a
group interview or focus group? In the group administered questionnaire,
each respondent is handed an instrument and asked to complete it while in
the room. Each respondent completes an instrument. In the group interview
or focus group, the interviewer facilitates the session. People work as a
group, listening to each other's comments and answering the questions.
Someone takes notes for the entire group -- people don't complete an
interview individually.
Survey Interviews:
Interviews are a far more personal form of research than questionnaires. In
the personal interview, the interviewer works directly with the respondent.
Unlike with mail surveys, the interviewer has the opportunity to probe or ask
follow-up questions. And, interviews are generally easier for the respondent,
especially if what is sought is opinions or impressions. Interviews can be
very time consuming and they are resource intensive. The interviewer is

102. considered a part of the measurement instrument and interviewers have to be
well trained in how to respond to any contingency.
Almost everyone is familiar with the telephone interview. Telephone
interviews enable a researcher to gather information rapidly. Most of the
major public opinion polls that are reported were based on telephone
interviews. Like personal interviews, they allow for some personal contact
between the interviewer and the respondent. And, they allow the interviewer
to ask follow-up questions. But they also have some major disadvantages.
Many people don't have publicly-listed telephone numbers. Some don't have
telephones. People often don't like the intrusion of a call to their homes. And,
telephone interviews have to be relatively short or people will feel imposed
upon.
Constructing the Survey:
Constructing a survey instrument is an art in itself. There are numerous small
decisions that must be made -- about content, wording, format, placement --
that can have important consequences for your entire study. While there's no
one perfect way to accomplish this job, we do have lots of advice to offer
that might increase your chances of developing a better final product.
First of all you'll learn about the two major types of surveys that exist, the
questionnaire and the interview and the different varieties of each. Then

103. you'll see how to write questions for surveys. There are three areas involved
in writing a question:
• determining the question content, scope and purpose
• choosing the response format that you use for collecting information
from the respondent
• figuring out how to word the question to get at the issue of interest
Finally, once you have your questions written, there is the issue of how best
to place them in your survey.
You'll see that although there are many aspects of survey construction that
are just common sense, if you are not careful you can make critical errors
that have dramatic effects on your results.

104. Details Of Research:
Method Used: Survey method
Type Of survey: Interview
Instrument used: Questionnaire
Sample size: 200
Data used: Both Primary & Secondary
Data Collection:
Data Collection is an important aspect of any type of research study.
Inaccurate data collection can impact the results of a study and ultimately
lead to invalid results.
Data collection methods for impact evaluation vary along a continuum. At
the one end of this continuum are quantatative methods and at the other end
of the continuum are Qualitative methods for data collection .

105. Data collection methods
The Quantitative data collection methods, rely on random sampling and
structured data collection instruments that fit diverse experiences into
predetermined response categories. They produce results that are easy to
summarize, compare, and generalize. Quantitative research is concerned with
testing hypotheses derived from theory and/or being able to estimate the size
of a phenomenon of interest. Depending on the research question,
participants may be randomly assigned to different treatments. If this is not
feasible, the researcher may collect data on participant and situational
characteristics in order to statistically control for their influence on the
dependent, or outcome, variable. If the intent is to generalize from the
research participants to a larger population, the researcher will employ
probability sampling to select participants. Typical quantitative data
gathering strategies include:
• Experiments/clinical trials.
• Observing and recording well-defined events (e.g., counting the
number of patients waiting in emergency at specified times of the
day).
• Obtaining relevant data from management information systems.

106. Primary Data Collection:
The considerable and diverse array of primary data methods includes, e.g.,
true experiments such as randomized controlled trials (RCTs) and other
controlled trials; other prospective but uncontrolled trials; observational
studies such as case-control, cross-sectional studies, and surveillance studies;
and simpler designs such as case series and single case reports or anecdotes.
These methods can be described and categorized in terms of multiple
attributes or dimensions, such as whether they are prospective or
retrospective, interventional or observational, controlled or uncontrolled, and
other attributes noted below. Some of these methods have alternative names,
and many studies employ nearly limitless combinations of these attributes
• Primary data used in this project is mainly collected through
questionnaire which has been taken with the help of sample size
which has been taken and after that the entire data has been
manipulated.

107. Secondary data:
Secondary data originally collected for a different study, used again for a
new research question.
o Service District Statistics including basic client counts,
attributes, demographics, social conditions and lots of program
information (analogous to public schools and school teachers,
who constitute some of the most accountable of public
servants).
o Other Social and Economic Indicators, Consumer Price Index,
unemployment figures, inflation indicators, Income Figures, etc.
o Resource Inventories and other needs assessments
o Opinion Polls taken by others
o Budgets
• The secondary data used in this project is :
 through internet
 through books of retail
 company profiles of big bazaar and shopper’s stop

108. QUESTIONNAIRE
ANALYSIS

109. QUESTIONNAIRE ANALYSIS:
Q1. How often do you visit the store?
a. Once in a week.
b. Twice in a week.
c. Once in a month.
d. Twice in a month.
e. Once in a year.
200 once in a week
175
150 twice in a week
125
once in a
100 88 month
75 twice in a
50 40 40 month
25 22 once in a year
10
0
Visit of respondents in
the store
Result: From the survey it is concluded that maximum visit of respondents
are twice in a month.

110. Q2. Which section of the store does you like the most?
a. Food mart.
b. Home ware.
c. Household.
d. Medimart.
e. Kids.
f. Jewel mart.
200
Foodmart
175
150 Homeware
125 Household
100
84 Medimart
75
50 48 Kids
40
25 18
10 Jewelmart
0
0
Divisions
Result:
As per the responses about 84 respondents like the food
mart section.

111. Q3- Are you satisfied with the customer service offered?
a. Good.
b. Average.
c. To an extent.
d. Need to be improved.
200 Good
175
150
Average
125
100 84 To an extent
75 60
50
30 26
25 Need to be
improved.
0
Customer service offered
Result:
From the survey it is concluded that maximum number of
respondents are assuming that the customer service offered here is
average.

112. Q4- Main reason for coming to the store?
1. Value for money.
2. Discounts.
3. Product range offered.
4. Nearby.
5. Saving of time.
6. Other.
200 Value for
175 money
Discounts
150
125 Product range
offered
100 Nearby
75 70
45 Saving of time
50
35
25 20 27 Other
3
0
Reasons for coming to the
store
Result: From the survey it is concluded that maximum number
of respondents are coming to the store because it is near to
their home.

113. Q5- Distance covered while coming to the store?
a. 0-5 kms.
b. 5-10 kms.
c. 10-15 kms.
d. More than 15 kms.
200
0-5 kms
175
150
5-10 kms
125
100 92
10-15 kms
75 65
50
30 More than 15
25 13 kms
0
Distance preferred (in kms)
Result: As per responses about 90 respondents stay 0-5 kms from
the store.

114. Q7- Preferred timing of coming to the store?
a. 10:00-11:59 a.m.
b. 12:00-5:59 p.m.
c. After 6:00p.m.
Evening after
6:00p.m.
20
50 Afternoon 12:00-
5:59p.m.
130
Morning 10:00-
11:59am
Result:
As per responses about 110 respondents preferred to
come in store in the evening after 6:00 p.m.
Question No.8-

115. Have you heard about Z-Line?
a. Yes.
b. No.
YES
12%
NO
88%
There is absolutely no brand awareness for Z-line (Vishal
manufacturing unit product) Vishal Retail Ltd. must do measures
to promote its brand, make ads both in print and electronic media.
Making stalls in corporate melas like trade fair can help.
Question No.9-

116. Apart from Vishal where do you shop for daily items?
a. Big bazaar.
b. Globus.
c. Shopper’s Stop.
d. Subiksha.
e. Local markets.
f. Other.
200
Big bazaar
175
150 Reliance
125 120 Spencer
100
Subiksha
75
50 42 Local markets
25
10 14 5 9 Other.
0
Retail Stores
Result: As per responses about 120 respondents preferred local
markets apart from Vishal.
Q10- What medium of advertisement do you respond to?

117. a. Magazine.
b. T.V (local cable channel).
c. Local newspaper.
d. Radio.
e. Relatives/ Friends.
f. Visuals.
g. Other.
200 Magazine
175
T.V.
150
125 Local newspaper
100 94
Radio
75
50 45 Relatives/
29 26 Friends
25 Visuals
6
0 0
0
Ways of informing about Other.
Vishal
Result: From the survey it is concluded that maximum number of
respondents knows about Vishal through local newspaper.
Q11- What sort of services would you will like the most gor
the betterment of the different stores?

118. a. More variety.
b. Discount on branded products.
c. Discount on FMCG.
d. Better Customer service.
200
More variety
175
150
125 Discount on
Branded
100 Products
78 Discount on
75
56 FMCG
50 36
30
25 Better
customer
0 service.
Suggestions
Result: As per responses about 75 respondents preferred
discounts on F.M.C.G.
Q11- How much rating will you give to this store?

119. a. Average.
b. Very Good
c. Excellent
d. Can’t Say
rating of the retail store
14% 23%
excellent
very good
average
29% can't say
34%
Result: As per responses about 23% respondents said that its
rating is execellent.

120. SUGGESTIONS:
 Company need to spend a lot on advertising and promotion
to create brand image of its product.
 Make frequent advertisements in both print and electronic
media.
 Making stalls in corporate melas like trade fair, maybe
beneficial to create brand image of its product.
 Need to provide additional offers and discounts as per
customer requirements.
 Need to include varieties of similar item.
 Provide more discounts on FMCG.
 Provide better customer service.
 Maintained proper display to create impulse. (It is
assumed that near about 70% sales comes from impulse
marketing and if proper display is not maintained
impulse cannot be created).
 Better if we provide filtered information about Vishal.

121. Conclusion:
After completing this research we come to know that Only Big Bazaar is
ahead of Vishal Stop because of its prime Location and higher product range.
Shoppers’ Stop is new in Lucknow as compared to Vishal Megamart and it is
slowly covering its market. But there are few areas where these malls needs
amendments and these suggestions are mentioned in these malls. Advertising
is an important factor of getting sales promotion and Vishal Megamart is
ahead of Shoppers’ Stop in that case, but Product Quality of Shoppers’ Stop
is better than Big Bazaar. Product Range of Shoppers’ Stop is better than that
of Big Bazaar.
Overall Vishal Megamart is ahead of Stopers’ Stop and Globus Retail,
but just little behind to Big-Bazaar.

122. LIMITATIONS OF THE STUDY:
 Sometime respondents are not taking interest in such
type of surveys therefore there is chance that they might
be giving wrong information.
 The respondents are free from all barriers so he/she can
give his/her opinion which may not be true in many
occasions.
 The staff of the Vishal only provides/ communicates the
merits of its products.