Library 2.0 model for library services in academic libraries

1. Library 2.0: A New Model for
Library Services
Heidi Card
ULS Librarian,
Assistant to the Director on Research & Special Projects
University of Pittsburgh
hrc5@pitt.edu

2. Outline
 Web 2.0
 How Web 2.0
translates to
libraries
 Library 2.0 tools
 “Catalog 2.0”
 Conclusion

3. Web 2.0 Concepts, Practices, &
Technologies
 Continually updated software
 Improves as more people use it
 Collects & combines data from
multiple sources
 Individuals create data that can be
shared, collected, and combined by
other users

4. Communities
&
Collaboration

5. Millenial Generation: Realities





Media & gadgets part of everyday life
Media more prevalent
Internet is key factor of everyday life
Multitasking is a way of life
Anyone can be a
publisher/artist/creator

6. Web 2.0 Tools






Social networking
Blogs
Creating multi-media content
Collaborative writing
Folksonomies (tagging)
Mashups

7. Library 2.0
“. . . a model for library service
that encourages constant and
purposeful change, inviting user
participation in the creation of
both the physical and the virtual
services they want, supported
by consistently evaluating
services. It also attempts to
reach new users and better
serve current ones though
improved customer-driven
offerings.”
(Casey & Savastinuk, 2006)

8. Library 2.0 Principles
The library:
is user-centered
is “everywhere”
socially rich
invites participation
provides multi-media experiences

9. Library 2.0 is
“Communally Innovative”
“Resting on the foundation of libraries as a
community service, but understands that as
communities change, libraries must not only
change with them, but must also allow users to
change the library. It seeks to continually change
its services, to find new ways to allow
communities, not just individuals to seek, find,
and utilize information.”
-- Jack M. Maness

10. Why use Library 2.0?
 Marketing purposes
 Keep up with
user/patrons
 Increase resources
 Professional
collaboration

11. Library 2.0 Tools
Facebook
IM Reference
Library blogs
Wikis
Webcasts
Catalog 2.0

12. Social Networking
 Profile Based
 Facebook, MySpace
 Content Based
 Flickr, LibraryThing
 Virtual Societies
 WOW, SecondLife
 Resource Sharing
 WebX, GoogleDocs

13. Libraries
on
Facebook

14. Facebook in the Library





Better relate to patrons
New marketing tool (photos, videos)
Assessment (get feedback)
Repackaging
Education

18. Advise students of
deadlines
Service issues
Hiring
Class/workshop
announcements
Links

20. The New Reference Desk

21. Text A
Librarian

22. Library Blogs
 Library Blogs
 Colorado State University
 Oberlin College
 University of California, Berkeley
 Librarian Blogs




Academic Librarian
The Kept Up Librarian
Librarian By Design
Librarian in Black

23. Duke
University (4!)
Biddle Beat
Library Hacks
Digital
Collections
Scholarly
Communication

24. Wikis & Collaborative Tools
 Internal
communication
 Institutional
collaboration
 Research guides

25. Wikki as
Intranet

27. LibGuides

28. ULS recently
acquired
LibGuides

29. WebX

30. Webcasts

31. Multi-media Instruction

32. iTunes University
 new platform for audio course
reserves
 uses iTunes software
 “portalized” – student info is
updated daily from records
 internal & external sites

36. Next Generation OPAC:
“Catalog 2.0”

37. Legacy Catalog Problems
 have complex search interfaces that might not be
sufficiently intuitive
 are not consistent with well-established user
interface conventions
 are unable to rank results according to relevancy
or interest
 are tied to print materials and are less able to
address electronic content
 are unable to deliver online content to the user
 lack social network features to engage library
users

38. Next Generation OPAC Group
Mission:
To improve the public library catalog to reflect current Web
standards for interface, usability and functionality,
including simplified search and retrieval, sorting, display,
and manipulation.
To request through the next-generation OPAC, direct handling
for article level content and deep digital content in addition
to content represented in the current OPAC.

39. Desired Functionality




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Incorporate federated search and digital content
Single search box…non Boolean default
Relevance ranking
“Did you mean…?” Spell check
Item details (book jackets, professional reviews, TOCs)
Author search….name inversion not required
RSS feeds
Ability to search by:




Geographic location: Latin America, Hillman Library
Format (Sound, visual)
Call number searching
Longer timeout/no timeout

40. AquaBrowser
Search:
relevance-ranked
results
Discover: word
cloud
Refine: facets

43. More “Tools”




Podcasts
Virtual worlds
Gaming
Mashups

46. Gaming Skills
Pattern recognition
System thinking
Analytical thinking
Problem solving
Thinking
divergently
 Strategic thinking






47. “Libraries today have the opportunity to
reconceptualize themselves as a type of
game world, wherein library users are the
players and developing information
seeking and critical thinking skills is part
of the play”
--David Ward, “Up,up, down,down,left,right,left,right,A,B,select,start:
Learning from games and gamers in Library 2.0”

49. Mashup
Examples:
 woozer = google maps + weather.com
 trackthis = shipping sites +
twitter/facebook/email

50. Conclusion
 Libraries are no longer about just
searching and finding
information, but sharing
information – and libraries must
keep up with new methods of
sharing
 Libraries must embrace and keep
up with new technologies to
remain relevant

51. References
Alexander, Bryan. (2006). “Web 2.0: A new wave of innovation for teaching and
learning?” EDUCAUSE Review, 41, no. 2: 32–44.
Courtney, N. (Ed.). (2007). Library 2.0 and beyond: Innovative technologies and
tomorrow’s user. Westport, CT: Libraries Unlimited.
Maness, J. M. (2006). Library 2.0 theory: Web 2.0 and its implications for libraries.
Webology, 3, no. 2, June, 2006. Retrieved August 21, 2009 from
http://www.webology.ir/2006/v3n2/a25.html
Miller, P. (2006).
Coming together around library 2.0: a focus for discussion and a call to arms. D-Lib
Magazine, 12, (4), 2006. Retrieved September 3, 2009, from
http://www.dlib.org/dlib/april06/miller/04miller.html
Milstein, S. (2008). Twitter for Libraries (and Librarians). Information Today, Inc. May
2008. Retrieved September 3, 2009 from
http://www.infotoday.com/cilmag/may09/Milstein.shtml

52. 谢谢！
謝謝！