This is a quick tour of the Heardable.com brand monitoring platform and a look at Heardable's business model, products, etc. Heardable is the world's only real-time contextual brand analytics platform. We help organizations make smarter, faster business decisions in a way that impacts tomorrow's quarterly results. Insights that give our clients an edge. Heardable puts online brand performance data into context -- allowing our customers to solve real business problems -- better, faster and cheaper than ever before. Heardable customers can do many things that previously could not be done -- such as spot business trends, or unearth lost revenue opportunities, just by looking at data differently.

1. Quick Tour
12.7.11
1-888-520-0034
marketing@heardable.com
heardable.com

2. Overview
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3. Heardable gives brands an edge
Heardable is the world's only real-time contextual brand
analytics platform. We help organizations make smarter, faster
business decisions in a way that impacts tomorrow's quarterly
results. Insights that give our clients an edge.
Heardable puts online brand performance data into context --
allowing our customers to solve real business problems --
better, faster and cheaper than ever before.
Heardable customers can do many things that previously
could not be done -- such as spot business trends, or unearth
lost revenue opportunities, just by looking at data differently.
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4. Heardable makes brand monitoring easy
social media mobile
analytics
SEO
website
usability
Brand monitoring is Heardable is faster,
currently a nightmare. easier and simpler.
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5. Heardable monitors the levers
through which online brand value is created
Heardable’s real-time web crawler + data partners + proprietary scoring
engine x 14 million brands x 680 data variables x each day = big brand data
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6. Heardable brand health scores
Brand health scores are comprised of 6 subscore categories highlighting a brand's online
effectiveness: Portable, Searchable, Sociable, Measurable, Actionable and Shareable
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7. Context: Fire vs. Paint
What's on the surface is not always as it appears. Take the above image of an orange
flame, for example. Our impulse it to call it, fire.
However, as we pull back we see a picture mounted on
a wall of a museum and realize that the image we called
fire is actually a close-up image of the fireplace in the
painting ‘Peasant Woman by the Fireplace' by Vincent
van Gogh, hanging at The Metropolitan Museum of Art.
The image we originally called fire is actually
paint! Fire and paint are not the same at all.
Imagine formulating a business strategy or making a
decision based on what you thought was fire. Would
you have made a different recommendation knowing
that the subject at hand was paint? Of course you
would have! Yet today, millions of organizations are
making critical business decisions based on incomplete
or inaccurate data assumptions because they lack one
critical component -- context.
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8. What context can reveal
Calvin Klein is one of the most-liked
luxury clothing and accessories brands
on Facebook, but it has 661% less daily
mentions than Burberry -- why is that?
The Heardable platform shows that
Calvin Klein has strong brand equity but
perhaps weak brand advocacy.
It highlights how Calvin Klein faces stiff
competition for 'share of consumer
voice' in an industry whose brands can
rise or fall based on who, what, where
and how often people talk about them.
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9. Products
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10. Heardable Pro (Includes Daily Brand Monitoring)
✓ Daily email updates
✓ Be the first to know
✓ Easy to share PDF’s
✓ Login account
✓ Access to live data
✓ Advanced reports
✓ Custom lists
✓ Market share data
✓ Interactive graphs
✓ Pay as you go
✓ No contracts
✓ No setup fees
✓ Terminate anytime
✓ $9 - $999 /mo
Gain access to a powerful new brand analytics platform + get regular business intelligence
reports (delivered via email) about any online brand (or group of brands) that you can share
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11. Heardable Pro Pricing
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12. Reports
Sample benchmark report: http://tinyurl.com/6vdkkmw
Industry Brand
Benchmark Reports Health Reports
Any NAICS category or Any company/brand
custom industry list 1 brand per report
30 brands per report Detailed online brand
Hundreds of data points diagnostics snapshot
compared 10-15 page PDFs
125-200 page PDFs $49.95 US
$1,299 US
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13. Sponsorship Opportunities: Widgets
Pricing: Free + revenue share
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14. Workshops
Heardable hosts ‘brand health’ workshops
Attendees each get a report on their company brand
Includes a 1 year subscription to Heardable Pro
Includes small group Q/A about their brand’s performance
Cost is $500 per attendee
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15. Strategic Consulting
Your consulting project needs Heardable expertise
Heardable day rate: $1,200, Hourly rate: $300
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16. Screenshots
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17. How do I rank compared to my top competitors online?
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18. What’s the physical footprint of the Olive Garden brand?
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19. What is the social media trajectory of Toys“R”Us?
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20. Who are the top 100 brands on Facebook?
Who were the leaders 2, 3, or 6 months ago? Yes, we can show that too!
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21. Intel’s visual site map: data as a work of art + insightful
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22. Does Heardable support international brands? Yes!
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23. What are social advocates saying about Texas Instruments?
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24. Is CBS Sports optimized for smartphone browsing?
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25. How might a PR wire service utilize Heardable?
Host our proprietary sentiment analysis app on their website, offering it as a
premier service to their business customers, allowing them to discover and
exploit the emotional value of their press release content prior to publication.
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26. Show me all websites that link to Facebook
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27. “Heardable is a powerful platform for digital marketers”
- Christophe Bertrand, Sr. Director of Product Marketing at Hitachi (HDS)
“Heardable is the Dunn & Bradstreet of online brand
health - I highly recommend it”
- Virginia Nicoletti, Strategist Local for Facebook
“Heardable offers a clean, concise way to measure the
value of your brand”
- Lynn Isenberg, Life Celebrations Expert for 1-800-Flowers
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