element14 and Newark rank top in Online Brand Health Benchmark Report Global report by Heardable Inc, on the electronic sector, uses in-depth performance diagnostics to measure factors from mobile readiness to social network participation and adeptness at SEO

1. element14 and Newark rank top in Online Brand Health Bench... http://www.marketwatch.com/story/element14-and-newark-rank...
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Nov. 2, 2011, 9:31 a.m. EDT
element14 and Newark rank top in Online Brand
Health Benchmark Report
Global report by Heardable Inc, on the electronic sector, uses in-depth performance diagnostics to measure
factors from mobile readiness to social network participation and adeptness at SEO
LONDON, Nov 02, 2011 (BUSINESS WIRE) -- element14, Premier Farnell's collaborative
online community for electronics design engineers, has been ranked number one in the
Heardable "Online Brand Benchmark Report: 30 Leading Brands in the Electronics
Industry".
Newark, Premier Farnell's business operation in the United States, Canada and Mexico,
came second in the report, which is published by Heardable, a real-time contextual brand
analytics platform. Both brands came out top in social media and website performance, with
the top five Best Practices highlighted as:
-- Strong social media presence, participation, followers and advocates
-- Search engine optimised websites
-- Usable websites (easy to engage, share, interact, contact and transact)
-- Regular monitoring and optimisation using web analytics software and testing tools
-- Optimising websites for mobile smartphone browsing
The report also highlights that element14 is ranked in the top one per cent of all brands
analysed by Heardable worldwide, is number one out of 9,059 competitors in the NAICS,
Engineering Services category and third of 3,188 brands based in the UK.
"We have put a lot of effort into ensuring we have the right online approach to being able to
provide a comprehensive and fast service for the engineers of today. We understand that
engineers work at a very fast pace to stay ahead in the electronics industry and we want to
provide them with the right tools and products to get the job done," said Kevin Yapp, Chief
Marketing Officer at Premier Farnell. "This is truly a great accolade for all online operations
of Premier Farnell, as this report has a clear scoring methodology, documenting dozens of
online marketing best practices, and further, providing ranking analysis on how each
organisation is performing against its industry peers and I would like to thank all our teams
who have contributed towards achieving this position in the industry."
John Sharp, director of Heardable, Inc, said in the report: "element14 has obviously put in a
lot of effort into website optimisation and social media marketing over the past year, and that
effort is now being rewarded. You need to get a lot of things right to win the top spot in a
competitive sector like electronics. The element14 brand management team deserves high
marks."
element14 is the trusted source for end-to-end engineering solutions. Bringing together fast
delivery of the latest products, services and solutions, all connected to an innovative
engineering community where members can access peers and experts, a wide range of
independent technical information and helpful tools.
For more information visit: www.element14.com or Premier Farnell.
SOURCE: element14
Americas:
Janice Fleisher
001 (1) 773 907 5941
jfleisher@newark.com
or
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2. element14 and Newark rank top in Online Brand Health Bench... http://www.marketwatch.com/story/element14-and-newark-rank...
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