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網路媒體設計與行銷 Lecture 2  什麼是行銷? 亞太數媒系  陳弘正
學習大綱 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
行銷的定義  ( Definition of Marketing) ,[object Object],[object Object],[object Object],http://en.wikipedia.org/wiki/Marketing
Evolution of Marketing (I)  Early Stage Orientation Profit driver Timeframe Production Production methods Until 1950s Product Quality of Product Until 1960s Selling  Selling Methods 1950s & 1960s Marketing  Needs and Wants of Customers 1970 to Present days
Marketing Orientation  (市場定位) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Mix (4P’s of Marketing)
4P’s  思考決策 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SIVA Model ,[object Object],[object Object],[object Object],[object Object],[object Object]
SWOT Analysis - Definition ,[object Object],[object Object]
SWOT Analysis - Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SWOT 分析,真的假的? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strength ( 優勢)  -  內在條件 Weakness  (弱勢) Opportunities  (機會) ﹣ 外在機會 Threats  (威脅)
課堂練習﹣ 大學生應不應該打工之 SWOT 分析 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Homework #1 (9/30 截止) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Homework #1 (9/30 截止) ,[object Object],[object Object]
網路行銷概念
Web 1.0  Marketing
Web 2.0 Marketing
網路行銷專案管理 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Reference ,[object Object],[object Object]

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網路行銷