Social media edge july2010
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The document discusses strategies for libraries to engage with patrons using social media. It defines key Web 2.0 and social media concepts. The main points are that libraries should educate themselves on social media tools, encourage participation by joining online conversations, and empower patrons by letting them help promote the library's brand through their own online activities and celebrations. The document provides examples of libraries using social media and outlines a 10 step process for developing an engagement plan.
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Social media edge july2010
- 1. The Social Media E...E...Edge Library Strategies for a 2.0 World Helene Blowers Digital Strategy Director Columbus Metropolitan Library www.LibraryBytes.com http://www.flickr.com/photos/pranavsingh/1196494552 New Media in Library Services Conference US Embassy – Minsk July 9 th , 2010
- 3. “ Web 2.0 generally refers to a second generation of services available on the WWW that lets people collaborate and share information online .” - Wikipedia.com “ Social media is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings.” - Wikipedia.com ‘07
- 6. Social Networking = Friends
- 7. Brian Reich - EchoDitto “ We have to concede that the number and power of conversations we are having with each other are the things that are building brands right now. Not the communications and the controllable collateral organizations create for themselves .”
- 8. http://www.flickr.com/photos/damienroue/2489927809/0 http://www.flickr.com/photos/yourdon/3741906651
- 9. It’s about …. E e e e e E e e E e E e e e E
- 10. It’s about …. Engaging Conversation
- 14. It’s about …. Encouraging Participation
- 20. It’s about …. Enabling Collaboration
- 24. It’s about …. Empowering Customer Celebrations
- 27. Jessica, University City Library member since 2001
- 33. It’s about …. Letting go !
- 35. Realize that YOU are more valuable when you EMPOWER You need to … … then when you try to control. http://www.flickr.com/photos/celesterc/540341359/
- 37. Social Media Edge: 10 Steps E Educate Learn how to use the tools & Learn to Listen 1
- 38. Social Media Edge: 10 Steps E Experience Participate & join the conversation 2 http://www.flickr.com/photos/annabelb/25488751/
- 39. Social Media Edge: 10 Steps E Envision Develop a 2.0 Engagement Plan 3 http://www.flickr.com/photos/laughingsquid/463805061/
- 40. E Engage Create social celebrations 4 http://www.flickr.com/photos/seraphimc/1340792910/ Social Media Edge: 10 Steps
- 41. Social Media Edge: 10 Steps E Enable Help your content travel 5 http://www.flickr.com/photos/araleya/2048088388/
- 42. Social Media Edge: 10 Steps E Expand Focus on relationship building 6 http://www.flickr.com/photos/komshiki/331788762/
- 43. Social Media Edge: 10 Steps E Explore Learn as you go & track success 7 http://www.flickr.com/photos/44049217@N00/1491746420/
- 44. Social Media Edge: 10 Steps E Experiment Experiment Experiment 8 http://www.flickr.com/photos/skycaptaintwo/583749159/ 9 10
- 45. The best way to get customers to market your brand is to allow them to promote you ( your organization ) by marketing themselves CC http://www.flickr.com/photos/trishabrunner/2246254598/ Finally remember …
- 47. Helene Blowers Digital Strategy Director Columbus Metropolitan Library [email_address] Find my slides @ slideshare.net/hblowers