Weitere ähnliche Inhalte Ähnlich wie Brands in Social Virtual Worlds - Subtle Alchemy or Dangerous Chemistry? (20) Kürzlich hochgeladen (20) Brands in Social Virtual Worlds - Subtle Alchemy or Dangerous Chemistry?1. BRANDS IN SOCIAL VIRTUAL WORLDS
SUBTLE ALCHEMY or
DANGEROUS CHEMISTRY?
Welcome
Online Social Networking and Business Collaboration World 2007
© Gary Hayes Head of Virtual Worlds, The Project Factory and Director LAMP@AFTRS
www.theprojectfactory.com - gary@theprojectfactory.com blogs www.personalizemedia.com - www.justvirtual.com - www.lamp.edu.au 2. BRANDS IN SOCIAL VIRTUAL WORLDS
SUBTLE ALCHEMY or
DANGEROUS CHEMISTRY?
My Talk
Background to Social Virtual Worlds (SVWs)
SVWs and Me
What Actually Happens in there?
Brand Do’s and Don’t
Online Social Networking and Business Collaboration World 2007
© Gary Hayes Head of Virtual Worlds, The Project Factory and Director LAMP@AFTRS
www.theprojectfactory.com - gary@theprojectfactory.com blogs www.personalizemedia.com - www.justvirtual.com - www.lamp.edu.au 3. BRANDS IN SOCIAL VIRTUAL WORLDS
SUBTLE ALCHEMY or
DANGEROUS CHEMISTRY?
Something to Shout About
THE BIGGEST TRANSITION IN
MEDIA SINCE MEDIA BEGAN
Scheduled local >> Global On-Demand
Linear >> Compelling Social Cross-Media
Scarcity of creation & distribution >> Democratisation
Partly connected >> Immersed Social Networks
Online Social Networking and Business Collaboration World 2007
© Gary Hayes Head of Virtual Worlds, The Project Factory and Director LAMP@AFTRS
www.theprojectfactory.com - gary@theprojectfactory.com blogs www.personalizemedia.com - www.justvirtual.com - www.lamp.edu.au 4. BRANDS IN SOCIAL VIRTUAL WORLDS
SUBTLE ALCHEMY or
DANGEROUS CHEMISTRY?
You as real life, real time social network
Online Social Networking and Business Collaboration World 2007
© Gary Hayes Head of Virtual Worlds, The Project Factory and Director LAMP@AFTRS
www.theprojectfactory.com - gary@theprojectfactory.com blogs www.personalizemedia.com - www.justvirtual.com - www.lamp.edu.au 5. BRANDS IN SOCIAL VIRTUAL WORLDS
SUBTLE ALCHEMY or
DANGEROUS CHEMISTRY?
Abstracted social networks...?
Online Social Networking and Business Collaboration World 2007
© Gary Hayes Head of Virtual Worlds, The Project Factory and Director LAMP@AFTRS
www.theprojectfactory.com - gary@theprojectfactory.com blogs www.personalizemedia.com - www.justvirtual.com - www.lamp.edu.au 6. BRANDS IN SOCIAL VIRTUAL WORLDS
SUBTLE ALCHEMY or
DANGEROUS CHEMISTRY?
“Social virtual worlds are in reality the most natural
online way for humans to remotely interact and
share experience with like and unlike minded”
Gary Hayes - this morning
Online Social Networking and Business Collaboration World 2007
© Gary Hayes Head of Virtual Worlds, The Project Factory and Director LAMP@AFTRS
www.theprojectfactory.com - gary@theprojectfactory.com blogs www.personalizemedia.com - www.justvirtual.com - www.lamp.edu.au 7. BRANDS IN SOCIAL VIRTUAL WORLDS
SUBTLE ALCHEMY or
DANGEROUS CHEMISTRY?
Reality to Virtuality
Online Social Networking and Business Collaboration World 2007
© Gary Hayes Head of Virtual Worlds, The Project Factory and Director LAMP@AFTRS
www.theprojectfactory.com - gary@theprojectfactory.com blogs www.personalizemedia.com - www.justvirtual.com - www.lamp.edu.au 8. BRANDS IN SOCIAL VIRTUAL WORLDS
SUBTLE ALCHEMY or
DANGEROUS CHEMISTRY?
The Live Immersive Web
asynch to synch, abstract to experiential
Online Social Networking and Business Collaboration World 2007
© Gary Hayes Head of Virtual Worlds, The Project Factory and Director LAMP@AFTRS
www.theprojectfactory.com - gary@theprojectfactory.com blogs www.personalizemedia.com - www.justvirtual.com - www.lamp.edu.au 9. BRANDS IN SOCIAL VIRTUAL WORLDS
SUBTLE ALCHEMY or
DANGEROUS CHEMISTRY?
The Live Immersive Web
Online Social Networking and Business Collaboration World 2007
© Gary Hayes Head of Virtual Worlds, The Project Factory and Director LAMP@AFTRS
www.theprojectfactory.com - gary@theprojectfactory.com blogs www.personalizemedia.com - www.justvirtual.com - www.lamp.edu.au 10. BRANDS IN SOCIAL VIRTUAL WORLDS
SUBTLE ALCHEMY or
DANGEROUS CHEMISTRY?
Branded or inclusive SVWs growth
Habbo Hotel 8m Webkinz 3.8m Nicktropolis 5.5m
Club Penguin 4m
Mattel Barbie 2.75m (2mts)
Gaia online 1.5m
Cyworld (part 28m)
(World of Warcraft 8.5m
Runescape 5m)
there.com 0.8m SimsOnline Active World
Second Life 1m
Sony Home PS3 Kaneva HiPiHi Vastpark
Online Social Networking and Business Collaboration World 2007
© Gary Hayes Head of Virtual Worlds, The Project Factory and Director LAMP@AFTRS
www.theprojectfactory.com - gary@theprojectfactory.com blogs www.personalizemedia.com - www.justvirtual.com - www.lamp.edu.au 11. BRANDS IN SOCIAL VIRTUAL WORLDS
SUBTLE ALCHEMY or
DANGEROUS CHEMISTRY?
SVWs are VERY sticky
Stickiness of Social Virtual Worlds: simply more and more people
spending more and more time
MMORPG gamers spend on average 22 hours per week playing the
game, and spend on average 7.5 hours per week watching TV.
Second Life (creation around 30% of time) active monthly participants
around 900 000 are in-world between 42 to 58 hours per month.
Compare with (source MediaGuardian):
- Facebook’s 51 million users on for just 3 hours per month.
- 132 million Americans watching YouTube but they just watch 5 minutes
per day, or 2.5 hours per month.
- TV watching is irrelevant to generation c and already in the UK for all
generations, more time is spent online than in front of TV
“Second Life has the highest rates of loyalty and 'stickiness' of any
social network with active inhabitants (900k) 50 hours per month”
Gartner predict 80% of internet users in virtual worlds by 2011 and
media-meshing (social network & heritage media) is common-place for
gen y and c
Online Social Networking and Business Collaboration World 2007
© Gary Hayes Head of Virtual Worlds, The Project Factory and Director LAMP@AFTRS
www.theprojectfactory.com - gary@theprojectfactory.com blogs www.personalizemedia.com - www.justvirtual.com - www.lamp.edu.au 12. BRANDS IN SOCIAL VIRTUAL WORLDS
SUBTLE ALCHEMY or
DANGEROUS CHEMISTRY?
Real time immersed communities
Online Social Networking and Business Collaboration World 2007
© Gary Hayes Head of Virtual Worlds, The Project Factory and Director LAMP@AFTRS
www.theprojectfactory.com - gary@theprojectfactory.com blogs www.personalizemedia.com - www.justvirtual.com - www.lamp.edu.au 13. BRANDS IN SOCIAL VIRTUAL WORLDS
SUBTLE ALCHEMY or
DANGEROUS CHEMISTRY?
Me & SVWs
Online Social Networking and Business Collaboration World 2007
© Gary Hayes Head of Virtual Worlds, The Project Factory and Director LAMP@AFTRS
www.theprojectfactory.com - gary@theprojectfactory.com blogs www.personalizemedia.com - www.justvirtual.com - www.lamp.edu.au 14. BRANDS IN SOCIAL VIRTUAL WORLDS
SUBTLE ALCHEMY or
DANGEROUS CHEMISTRY?
Me & SVWs: BBC Inhabited TV
”Inhabited TV involves the public deployment of collaborative virtual environments (CVEs) so that
on-line audiences can participate in TV shows within shared virtual worlds.” BBC R&D 1996
The experiment ran in parallel to the
BBC television series The Net. After
each TV program, its viewers were
invited to become inhabitants in a
virtual world whose design mirrored
its theme and where they could
engage in various events such as
debates between performers (e.g.,
between the author Douglas Adams
and BT’s Peter Cochrane) and
playing with interactive objects (e.g.,
a bouncy castle). Over 2300 people
registered to become inhabitants of
The Mirror.
Online Social Networking and Business Collaboration World 2007
© Gary Hayes Head of Virtual Worlds, The Project Factory and Director LAMP@AFTRS
www.theprojectfactory.com - gary@theprojectfactory.com blogs www.personalizemedia.com - www.justvirtual.com - www.lamp.edu.au 15. BRANDS IN SOCIAL VIRTUAL WORLDS
SUBTLE ALCHEMY or
DANGEROUS CHEMISTRY?
Me & SVWs: The Project Factory
Online Social Networking and Business Collaboration World 2007
© Gary Hayes Head of Virtual Worlds, The Project Factory and Director LAMP@AFTRS
www.theprojectfactory.com - gary@theprojectfactory.com blogs www.personalizemedia.com - www.justvirtual.com - www.lamp.edu.au 16. BRANDS IN SOCIAL VIRTUAL WORLDS
SUBTLE ALCHEMY or
DANGEROUS CHEMISTRY?
Me & SVWs: The Project Factory
Tateru Nino - independent analyst
Online Social Networking and Business Collaboration World 2007
© Gary Hayes Head of Virtual Worlds, The Project Factory and Director LAMP@AFTRS
www.theprojectfactory.com - gary@theprojectfactory.com blogs www.personalizemedia.com - www.justvirtual.com - www.lamp.edu.au 17. BRANDS IN SOCIAL VIRTUAL WORLDS
SUBTLE ALCHEMY or
DANGEROUS CHEMISTRY?
Thursday’s Fictions, Race & Librarians
Online Social Networking and Business Collaboration World 2007
© Gary Hayes Head of Virtual Worlds, The Project Factory and Director LAMP@AFTRS
www.theprojectfactory.com - gary@theprojectfactory.com blogs www.personalizemedia.com - www.justvirtual.com - www.lamp.edu.au 18. BRANDS IN SOCIAL VIRTUAL WORLDS
SUBTLE ALCHEMY or
DANGEROUS CHEMISTRY?
Me & SVWs: LAMP Cross-Media projects
Online Social Networking and Business Collaboration World 2007
© Gary Hayes Head of Virtual Worlds, The Project Factory and Director LAMP@AFTRS
www.theprojectfactory.com - gary@theprojectfactory.com blogs www.personalizemedia.com - www.justvirtual.com - www.lamp.edu.au 19. BRANDS IN SOCIAL VIRTUAL WORLDS
SUBTLE ALCHEMY or
DANGEROUS CHEMISTRY?
Me & SVWs: LAMP 54 Cross-Media projects
Online Social Networking and Business Collaboration World 2007
© Gary Hayes Head of Virtual Worlds, The Project Factory and Director LAMP@AFTRS
www.theprojectfactory.com - gary@theprojectfactory.com blogs www.personalizemedia.com - www.justvirtual.com - www.lamp.edu.au 20. BRANDS IN SOCIAL VIRTUAL WORLDS
SUBTLE ALCHEMY or
DANGEROUS CHEMISTRY?
Me & SVWs: LAMP Virtual World projects
Alt Control 07 What if Shakespeare 07 Emergence 06
City Games 06 Inworld 06 Thursday’s Fictions 07
Online Social Networking and Business Collaboration World 2007
© Gary Hayes Head of Virtual Worlds, The Project Factory and Director LAMP@AFTRS
www.theprojectfactory.com - gary@theprojectfactory.com blogs www.personalizemedia.com - www.justvirtual.com - www.lamp.edu.au 21. BRANDS IN SOCIAL VIRTUAL WORLDS
SUBTLE ALCHEMY or
DANGEROUS CHEMISTRY?
What Actually Happens in SVWs?
Online Social Networking and Business Collaboration World 2007
© Gary Hayes Head of Virtual Worlds, The Project Factory and Director LAMP@AFTRS
www.theprojectfactory.com - gary@theprojectfactory.com blogs www.personalizemedia.com - www.justvirtual.com - www.lamp.edu.au 22. BRANDS IN SOCIAL VIRTUAL WORLDS
SUBTLE ALCHEMY or
DANGEROUS CHEMISTRY?
How are Brands in SL received?
66% believe that the presence of RL
brands has a positive impact on SL*
Average age of the SL participant is 33
45% of respondents want more brands*
Top brands between 30-40 thousand
unique visitors per quarter
31% are from the USA, 48% Europe and
21% rest of the world
Spending anything between 15 minutes
and 6 hours per visit to your brand!
The real reach is about extension into
web 2.0 - millions of impressions
Women constitute around 43% who
spend 60% of the time
Those over 60 years old spend 30%
more time in Second Life than 30s
All videos in this pres available at http://au.youtube.com/TheFormatFactory
* CB News/ Repères report Jun 07
Online Social Networking and Business Collaboration World 2007
© Gary Hayes Head of Virtual Worlds, The Project Factory and Director LAMP@AFTRS
www.theprojectfactory.com - gary@theprojectfactory.com blogs www.personalizemedia.com - www.justvirtual.com - www.lamp.edu.au 23. BRANDS IN SOCIAL VIRTUAL WORLDS
SUBTLE ALCHEMY or
DANGEROUS CHEMISTRY?
Activities in SWVs - SL
Online Social Networking and Business Collaboration World 2007
© Gary Hayes Head of Virtual Worlds, The Project Factory and Director LAMP@AFTRS
www.theprojectfactory.com - gary@theprojectfactory.com blogs www.personalizemedia.com - www.justvirtual.com - www.lamp.edu.au 24. BRANDS IN SOCIAL VIRTUAL WORLDS
SUBTLE ALCHEMY or
DANGEROUS CHEMISTRY?
Mattel Launches Barbie Girls
quot;the first global online virtual world exclusively for girls” nearly 3m subscribers in first 2 months.
Online Social Networking and Business Collaboration World 2007
© Gary Hayes Head of Virtual Worlds, The Project Factory and Director LAMP@AFTRS
www.theprojectfactory.com - gary@theprojectfactory.com blogs www.personalizemedia.com - www.justvirtual.com - www.lamp.edu.au 25. BRANDS IN SOCIAL VIRTUAL WORLDS
SUBTLE ALCHEMY or
DANGEROUS CHEMISTRY?
Activities in SWVs
Online Social Networking and Business Collaboration World 2007
© Gary Hayes Head of Virtual Worlds, The Project Factory and Director LAMP@AFTRS
www.theprojectfactory.com - gary@theprojectfactory.com blogs www.personalizemedia.com - www.justvirtual.com - www.lamp.edu.au 26. BRANDS IN SOCIAL VIRTUAL WORLDS
SUBTLE ALCHEMY or
DANGEROUS CHEMISTRY?
Inhabitants want to travel & roleplay
Online Social Networking and Business Collaboration World 2007
© Gary Hayes Head of Virtual Worlds, The Project Factory and Director LAMP@AFTRS
www.theprojectfactory.com - gary@theprojectfactory.com blogs www.personalizemedia.com - www.justvirtual.com - www.lamp.edu.au 27. BRANDS IN SOCIAL VIRTUAL WORLDS
SUBTLE ALCHEMY or
DANGEROUS CHEMISTRY?
More akin to outdoor advertising
Online Social Networking and Business Collaboration World 2007
© Gary Hayes Head of Virtual Worlds, The Project Factory and Director LAMP@AFTRS
www.theprojectfactory.com - gary@theprojectfactory.com blogs www.personalizemedia.com - www.justvirtual.com - www.lamp.edu.au 28. BRANDS IN SOCIAL VIRTUAL WORLDS
SUBTLE ALCHEMY or
DANGEROUS CHEMISTRY?
SVWs - TV’s friend or foe?
Online Social Networking and Business Collaboration World 2007
© Gary Hayes Head of Virtual Worlds, The Project Factory and Director LAMP@AFTRS
www.theprojectfactory.com - gary@theprojectfactory.com blogs www.personalizemedia.com - www.justvirtual.com - www.lamp.edu.au 29. BRANDS IN SOCIAL VIRTUAL WORLDS
SUBTLE ALCHEMY or
DANGEROUS CHEMISTRY?
TV & SVWs - 1st wave
MTV - Laguna Beach, Hills, PimpMyRide CBS - CSI:NY
Endemol - Virtual Big Brother
Others include:
BBC
Showtime L Word
NBC
ABC TV Australia
Online Social Networking and Business Collaboration World 2007
© Gary Hayes Head of Virtual Worlds, The Project Factory and Director LAMP@AFTRS
www.theprojectfactory.com - gary@theprojectfactory.com blogs www.personalizemedia.com - www.justvirtual.com - www.lamp.edu.au 30. BRANDS IN SOCIAL VIRTUAL WORLDS
SUBTLE ALCHEMY or
DANGEROUS CHEMISTRY?
TV & SVWs - 1st wave. Endemol
Online Social Networking and Business Collaboration World 2007
© Gary Hayes Head of Virtual Worlds, The Project Factory and Director LAMP@AFTRS
www.theprojectfactory.com - gary@theprojectfactory.com blogs www.personalizemedia.com - www.justvirtual.com - www.lamp.edu.au 31. BRANDS IN SOCIAL VIRTUAL WORLDS
SUBTLE ALCHEMY or
DANGEROUS CHEMISTRY?
TV & SVWs - 1st wave. NBCi
Online Social Networking and Business Collaboration World 2007
© Gary Hayes Head of Virtual Worlds, The Project Factory and Director LAMP@AFTRS
www.theprojectfactory.com - gary@theprojectfactory.com blogs www.personalizemedia.com - www.justvirtual.com - www.lamp.edu.au 32. BRANDS IN SOCIAL VIRTUAL WORLDS
SUBTLE ALCHEMY or
DANGEROUS CHEMISTRY?
Promise of Advertising in SVWs
NEW FORMS OF ADVERTISING - GAMES
quot;eMarketer projects
that $295 million of
the 2007 total will be
spent on in-game
advertising and that
spending on
advergaming (the
creation of games for
the purpose of
promoting a brand)
will reach $207m.
By 2011, advergaming will climb to $344 million in 2011, in-game advertising will reaching a total of $625
million that year.quot;
Online Social Networking and Business Collaboration World 2007
© Gary Hayes Head of Virtual Worlds, The Project Factory and Director LAMP@AFTRS
www.theprojectfactory.com - gary@theprojectfactory.com blogs www.personalizemedia.com - www.justvirtual.com - www.lamp.edu.au 33. BRANDS IN SOCIAL VIRTUAL WORLDS
SUBTLE ALCHEMY or
DANGEROUS CHEMISTRY?
Brand Do’s & Don’ts
Online Social Networking and Business Collaboration World 2007
© Gary Hayes Head of Virtual Worlds, The Project Factory and Director LAMP@AFTRS
www.theprojectfactory.com - gary@theprojectfactory.com blogs www.personalizemedia.com - www.justvirtual.com - www.lamp.edu.au 34. BRANDS IN SOCIAL VIRTUAL WORLDS
SUBTLE ALCHEMY or
DANGEROUS CHEMISTRY?
ARTICLE 01 - The Brand Owners Guide to Joining the Metaverse
1 Don’t Become Virtual Just Because You Can
2 Make Joining Simple, Accessible and Branded
3 Once In World - Hold Their Hand, With Your Brand
4 Design Multiple Levels of Navigation
5 Decide Early On Your USP
6 Make sure the Environment has Synergy with the Brand
7 Be Sensitive to The World - Playful, Deliver Expectation and Have Depth
8 Make the Experience as Personal as Possible
9 If You Are Going to Provide Content Give Enough Choice
10 Make Inworld Advertising as Integrated as Possible
11 Be There In Person, Communicate and Learn
12 Have as Much Content as Possible Inworld and Not on Weblinks
13 Give the Environment Identity Make Social Activity Easy
From my ‘sticky’ article at: www.personalizemedia.com or theprojectfactory.com
Online Social Networking and Business Collaboration World 2007
© Gary Hayes Head of Virtual Worlds, The Project Factory and Director LAMP@AFTRS
www.theprojectfactory.com - gary@theprojectfactory.com blogs www.personalizemedia.com - www.justvirtual.com - www.lamp.edu.au 35. BRANDS IN SOCIAL VIRTUAL WORLDS
SUBTLE ALCHEMY or
DANGEROUS CHEMISTRY?
ARTICLE 02 - Corporations in SVWs - Psychopaths or Welcome Friends
1 Understand the Culture by Spending Time There
2 Be A Part of the Conversation, Community and Co-Create
3 You Are What Your Environment IS
4 Corporate Avatars Need to have Character
5 Listen, Listen, Listen and Respond
6 Rich Kids Shouldn’t Copy
7 Be Consistent and Beware of Real World Journalism
8 Do What the Natives Want
9 Keep Reinventing Yourself and be Fresh
10 Share Your Assets and The Paradox of Risk Aversion
11 Don’t Always Try to Be the Centre of Attention
12 Story Environments
13 Help create a Trusted Community
14 Entertain
15 Don’t Listen to Too Much Advice
From my ‘sticky’ article at: www.personalizemedia.com or theprojectfactory.com
Online Social Networking and Business Collaboration World 2007
© Gary Hayes Head of Virtual Worlds, The Project Factory and Director LAMP@AFTRS
www.theprojectfactory.com - gary@theprojectfactory.com blogs www.personalizemedia.com - www.justvirtual.com - www.lamp.edu.au 36. BRANDS IN SOCIAL VIRTUAL WORLDS
SUBTLE ALCHEMY or
DANGEROUS CHEMISTRY?
Brand Do’s & Don’ts
MAIN TIP - USE FULL SERVICE DEVELOPMENT AGENCIES
TO BRING VALUE TO THE COMMUNITY
eg: The Project Factory, Millions of Us, Electric Sheep Company...
they are aware of the world and know what works and what doesn’t
Online Social Networking and Business Collaboration World 2007
© Gary Hayes Head of Virtual Worlds, The Project Factory and Director LAMP@AFTRS
www.theprojectfactory.com - gary@theprojectfactory.com blogs www.personalizemedia.com - www.justvirtual.com - www.lamp.edu.au 37. BRANDS IN SOCIAL VIRTUAL WORLDS
SUBTLE ALCHEMY or
DANGEROUS CHEMISTRY?
Give the Environment Identity Make Social Activity Easy
It’s not about cool/cold branded car showrooms, office blocks or auditoriums
Online Social Networking and Business Collaboration World 2007
© Gary Hayes Head of Virtual Worlds, The Project Factory and Director LAMP@AFTRS
www.theprojectfactory.com - gary@theprojectfactory.com blogs www.personalizemedia.com - www.justvirtual.com - www.lamp.edu.au 38. BRANDS IN SOCIAL VIRTUAL WORLDS
SUBTLE ALCHEMY or
DANGEROUS CHEMISTRY?
Activities in SWVs
Online Social Networking and Business Collaboration World 2007
© Gary Hayes Head of Virtual Worlds, The Project Factory and Director LAMP@AFTRS
www.theprojectfactory.com - gary@theprojectfactory.com blogs www.personalizemedia.com - www.justvirtual.com - www.lamp.edu.au 39. BRANDS IN SOCIAL VIRTUAL WORLDS
SUBTLE ALCHEMY or
DANGEROUS CHEMISTRY?
Be A Part of the Conversation, Community and Co-Create
It’s not about artificial interactivity you ‘have’ to have one-to-one relationships
Online Social Networking and Business Collaboration World 2007
© Gary Hayes Head of Virtual Worlds, The Project Factory and Director LAMP@AFTRS
www.theprojectfactory.com - gary@theprojectfactory.com blogs www.personalizemedia.com - www.justvirtual.com - www.lamp.edu.au 40. BRANDS IN SOCIAL VIRTUAL WORLDS
SUBTLE ALCHEMY or
DANGEROUS CHEMISTRY?
Activities in SWVs
Online Social Networking and Business Collaboration World 2007
© Gary Hayes Head of Virtual Worlds, The Project Factory and Director LAMP@AFTRS
www.theprojectfactory.com - gary@theprojectfactory.com blogs www.personalizemedia.com - www.justvirtual.com - www.lamp.edu.au 41. BRANDS IN SOCIAL VIRTUAL WORLDS
SUBTLE ALCHEMY or
DANGEROUS CHEMISTRY?
Activities in SWVs
Online Social Networking and Business Collaboration World 2007
© Gary Hayes Head of Virtual Worlds, The Project Factory and Director LAMP@AFTRS
www.theprojectfactory.com - gary@theprojectfactory.com blogs www.personalizemedia.com - www.justvirtual.com - www.lamp.edu.au 42. BRANDS IN SOCIAL VIRTUAL WORLDS
SUBTLE ALCHEMY or
DANGEROUS CHEMISTRY?
Make Inworld Branding or Advertising as Integrated as Possible
It’s not about selling it is about co-creating, lifestyle marketing and personalising
Online Social Networking and Business Collaboration World 2007
© Gary Hayes Head of Virtual Worlds, The Project Factory and Director LAMP@AFTRS
www.theprojectfactory.com - gary@theprojectfactory.com blogs www.personalizemedia.com - www.justvirtual.com - www.lamp.edu.au 43. BRANDS IN SOCIAL VIRTUAL WORLDS
SUBTLE ALCHEMY or
DANGEROUS CHEMISTRY?
Allow chaos and community ownership to co-exist with the brand
Do not be a stuffy, closed, paranoid property - trust your community
Online Social Networking and Business Collaboration World 2007
© Gary Hayes Head of Virtual Worlds, The Project Factory and Director LAMP@AFTRS
www.theprojectfactory.com - gary@theprojectfactory.com blogs www.personalizemedia.com - www.justvirtual.com - www.lamp.edu.au 44. BRANDS IN SOCIAL VIRTUAL WORLDS
SUBTLE ALCHEMY or
DANGEROUS CHEMISTRY?
You Are What Your Environment IS
Allow the community to create their own stories
Online Social Networking and Business Collaboration World 2007
© Gary Hayes Head of Virtual Worlds, The Project Factory and Director LAMP@AFTRS
www.theprojectfactory.com - gary@theprojectfactory.com blogs www.personalizemedia.com - www.justvirtual.com - www.lamp.edu.au 45. BRANDS IN SOCIAL VIRTUAL WORLDS
SUBTLE ALCHEMY or
DANGEROUS CHEMISTRY?
Futures
Online Social Networking and Business Collaboration World 2007
© Gary Hayes Head of Virtual Worlds, The Project Factory and Director LAMP@AFTRS
www.theprojectfactory.com - gary@theprojectfactory.com blogs www.personalizemedia.com - www.justvirtual.com - www.lamp.edu.au 46. BRANDS IN SOCIAL VIRTUAL WORLDS
SUBTLE ALCHEMY or
DANGEROUS CHEMISTRY?
Futures
Online Social Networking and Business Collaboration World 2007
© Gary Hayes Head of Virtual Worlds, The Project Factory and Director LAMP@AFTRS
www.theprojectfactory.com - gary@theprojectfactory.com blogs www.personalizemedia.com - www.justvirtual.com - www.lamp.edu.au 47. BRANDS IN SOCIAL VIRTUAL WORLDS
SUBTLE ALCHEMY or
DANGEROUS CHEMISTRY?
Futures
Online Social Networking and Business Collaboration World 2007
© Gary Hayes Head of Virtual Worlds, The Project Factory and Director LAMP@AFTRS
www.theprojectfactory.com - gary@theprojectfactory.com blogs www.personalizemedia.com - www.justvirtual.com - www.lamp.edu.au 48. BRANDS IN SOCIAL VIRTUAL WORLDS
SUBTLE ALCHEMY or
DANGEROUS CHEMISTRY?
Futures
Virtual World Enters TV Virtual World Augments The Real World
Online Social Networking and Business Collaboration World 2007
© Gary Hayes Head of Virtual Worlds, The Project Factory and Director LAMP@AFTRS
www.theprojectfactory.com - gary@theprojectfactory.com blogs www.personalizemedia.com - www.justvirtual.com - www.lamp.edu.au 49. BRANDS IN SOCIAL VIRTUAL WORLDS
SUBTLE ALCHEMY or
DANGEROUS CHEMISTRY?
THANK YOU - QUESTIONS?
VARIOUS CONTACTS (not including SLURLs etc:)
SVW Company: www.theprojectfactory.com
Blogs- wikis
* Main Media WP Blog www.personalizemedia.com
* JustVirtual Virtual World POV Blog www.justvirtual.com
* Laboratory for Advanced Media Production blog www.lamp.edu.au
* GaryHayes.tv Participatory Interactive TV www.garyhayes.tv
* Multi User Virtual Environment Design www.muvedesign.com
* Cubrisound Music www.cubrisound.com
* Korkyt Photography www.korkyt.net
* LAMP Media Wiki www.lamp.edu.au/wiki/
Web 2.0/3.0 Social Networks
* YouTube The Icarus Channel http://www.youtube.com/hayesg01
* Flickr Pro Account Photos http://www.flickr.com/photos/garyhayes/
* LinkedIn http://www.linkedin.com/profile?viewProfile=&key=537854
* Facebook - Gary Hayes http://www.facebook.com/profile.php?id=517517305
* MySpace - Cubrisound http://www.myspace.com/cubrisound
* Second Life Home Sim SLURL, http://slurl.com/secondlife/Marni/32/214/22/
* Friends Reunited http://www.friendsreunited.co.uk/fr.asp?wci=profile
* Google Video Australian Film TV and Radio School http://video.google.com.au/videosearch?q=owner%3AAFTRS
* Google Video Gary Hazlitt http://video.google.com.au/videosearch?q=%22Gary+Hazlitt%22+site%3Avideo.google.com
Online Social Networking and Business Collaboration World 2007
© Gary Hayes Head of Virtual Worlds, The Project Factory and Director LAMP@AFTRS
www.theprojectfactory.com - gary@theprojectfactory.com blogs www.personalizemedia.com - www.justvirtual.com - www.lamp.edu.au