An evaluation of the 2013 sept new programs grids based on the traditional TV ratings as well as the social buzz.

1. SEPTEMBER TV PROGRAMS
EVALUATION
October 2013

2. Agenda
1) Exec summary
2) Market shares (TV reach)
3) Top programs (TV ratings)
4) Top programs (Social Buzz)
5) Market share (Social Buzz)

3. EXEC SUMMARY

4. Seven things you need to know about TV
September new programs grids
1) The channels marketshares (based on TV ratings) are stable in Sept 2013 vs Sept 2012.
2) The Top10 (TV ratings) in the North is exclusively composed of Flemish productions.
3) The Top10 (TV ratings) in the South is composed of 80% of RTL-Tvi programs and by
40% of local productions.
4) The cycling competition is a real Buzz program (Twitter & FB mentions) in the North &
in the South. Also the show duration was a-typical.
5) Next to the cycling competition, the shows that buzzed the most are local productions
in the North.
6) There is no coherence (at all in the South) – so far and on the analysed period –
between Top 10 shows comparing TV ratings and Social Buzz.
7) There is no coherence – so far and on the analysed period – in terms of channels
marketshares comparing TV ratings and Social Buzz.

5. MARKET SHARES
(TV REACH)

6. Market shares - North
Increasing : Een, Vitaya, VIER
Decreasing : Canvas, VIJF, VTM
SEP12*
22,3%
SEP13*
1,3%
0,5%
0,7%
7,1%
1,1%
0,9% 6,8%
0,3%
6,1%
7,1%
20,0%
9,7%
21,5%
23,1%
12,0%
5,9%
4,7%
0,7%
18,7%
Others
0,5%
6,9%
4,4%
20,3%
Others
Source : CIM TV, Audimetrie, North, market shares (%, Live+Guests), PRP 18-54, 02:00-26:00, SEP13 (=from 26/08/2013 to
30/09/2013) vs SEP12 (=from 27/08/2012 to 30/09/2012).

7. Market shares - South
Increasing : La Une, AB3, Plug RTL
Decreasing : RTL-TVI, Club RTL
SEP12*
SEP13*
Others
Others
0,5% 6,0%
1,4%
7,0%
0,3%
5,7% 1,4%
7,1%
4,1%
3,8%
42,1%
41,3%
11,8%
12,8%
2,1%
4,8%
…
21,8%
2,6%
…
3,8%
20,0%
*Source : CIM TV, Audimetrie, South, market shares (%, Live+Guests), PRP 18-54, 02:00-26:00, SEP13 (=from 26/08/2013 to
30/09/2013) vs SEP12 (=from 27/08/2012 to 30/09/2012).

8. TOP PROGRAMS
(TV RATINGS)

9. Top 10 programs - North - SEP13
06/09, 21:00, 20% rat,
51%pdm
26/09, 21:10, 16%rat,
31%pdm
26/09, 20:30, 15%rat,
24%pdm
23/09, 22:00, 15%rat,
38%pdm
30/09, 21:04, 14%rat, 26%pdm
12/09, 20:40, 15%rat,
35%pdm
27/09 , 20:40 , 13%rat, 35%pdm
03/09, 20:39, 14%rat,
31%pdm
25/09, 21:25, 13%rat,
28%pdm
16/09, 20:40, 12%rat, 27%pdm
Source : CIM TV, Audimetrie, North, rating (%, Live+6+Guests, ranking), market shares (%, Live+Guest), PRP 18-54, 02:00-26:00, from
26/08/2013 to 30/09/2013, Top 20 programs on a monthly basis (more than 15 minutes duration, commercial breaks not included, without
duplication).

10. Top 10 programs - South - SEP13
06/09, 21:00, 20%rat,
56%pdm
24/09, 21:00, 17%rat,
37%pdm
05/09, 20:35, 15%rat, 39%pdm
26/09, 20:30, 16%rat,
38%pdm
30/09, 21:13, 15%rat,
33%pdm
30/09, 19:00, 15%rat,
50%pdm
30/09, 19:55, 13%rat,
39%pdm
25/09, 19:55, 13%rat, 29%pdm
23/09, 20:20, 13%rat,
29%pdm
25/09, 19:55, 13%rat,
36%pdm
Source : CIM TV, Audimetrie, South, rating (%, Live+6+Guests, ranking), market shares (%, Live+Guest), PRP 18-54, 02:00-26:00, from
26/08/2013 to 30/09/2013, Top 20 programs on a monthly basis (more than 15 minutes duration, commercial breaks not included, without
duplication).

11. TOP PROGRAMS
(SOCIAL BUZZ)

12. Top 10 of the most ‘buzzing’ programs
North - SEP13
# mentions
6,6%
0,6%
Voetbal, 17/09 (20:15)
Wereldkampioen wielrennen, 29/09 (09:40)
#tweets 4.126, #users 2.498,
#tweets/user 1,7
#tweets 38.005, #users 12.998, #tweets/user 2,9
61,0%
22/09 & 29/09 (11:00)
#tweets 1.830, #users 649, #tweets/user 2,8
0,7%
0,9%
2,9%
3,4%
17/09, 16/09, 24/09, 26/09 & 25/09 (22:00)
#tweets 2.132, #users 1.390, #tweets/user
1,5
21,2%
06/09, 13/09 & 27/09
#tweets 1.648, #users 1.181,
(20:40)
#tweets/user 1,4
2,6%
08/09, 15/09, 22/09 & 29/09
#tweets 13.185, #users 12.274, #tweets/user 1,1
(19:55)
Source : Tevizz – volume of mentions measured on the main social platforms of more than 35 shows among 7 channels during the analysed
period

13. Top 10 of the most ‘buzzing’ programs
North - SEP13 - Without Wereldkampioenschap wielrennen
# mentions
17,0%
Voetbal, 17/09 (20:15)
#tweets 4.126, #users 2.498,
#tweets/user 1,7
1,6%
0,0%
1,9%
2,3%
7,5%
12/09 (20:40)
#tweets 553, #users 456, #tweets/user 1,2
8,8%
22/09 & 29/09 (11:00)
17/09, 16/09, 24/09, 26/09 & 25/09 (22:00)
#tweets 1.830, #users 649, #tweets/user 2,8
#tweets 2.132, #users 1.390, #tweets/user 1,5
54,2%
06/09, 13/09 & 27/09
#tweets 1.648, #users 1.181,
(20:40)
#tweets/user 1,4
08/09, 15/09, 22/09 & 29/09 (19:55)
6,8%
#tweets 13.185, #users 12.274, #tweets/user 1,1
Source : Tevizz – volume of mentions measured on the main social platforms of more than 35 shows among 7 channels during the analysed
period

14. Top 10 of the most ‘buzzing’ programs
South - SEP13
# mentions
06/09, 27/09 & 29/09 (20:20)
#tweets 1.680, #users 608, #tweets/user 2,7
1,6%
2,8%
3,1%
3,7%
7,9%
Football, 19/09
#tweets 2.016, #users 1.599, #tweets/user 1,2
9,9%
10,1%
Rendez Vous Grand Place, 17/09
#tweets
(20:55) 4.301, #users 2.987,
#tweets/user 1,4
15/09, 22/09 & 29/09 (20:20)
#tweets 5.489, #users 1.633, #tweets/user 3,3
60,2%
Football, 17/09 (20:45)
#tweets 5.376, #users 3.255,
#tweets/user 1,6
Championnat du monde de cyclisme,
29/09
#tweets 32.832, #users 10.414, #tweets/user 3,1
Source : Tevizz – volume of mentions measured on the main social platforms of more than 28 shows among 5 channels during the analysed
period

15. Top 10 of the most ‘buzzing’ programs
South - SEP13 - Without Wereldkampioenschap wielrennen
# mentions
16/09, 20/09, 24/09 & 25/09 (11:55)
4,1%
06/09, 27/09 & 29/09 (20:20)
#tweets 1.680, users 608,
#tweets/user 2,7
#tweets 1.680, #users 608, #tweets/user 2,7
7,2%
7,8%
9,3%
Football, 22/09
#tweets 1.551, #users 1.009, #tweets/user 1,5
Rendez Vous Grand Place, 17/09
#tweets
(20:55) 4.301, #users 2.987, #tweets/user 1,4
19,8%
24,8%
Football, 19/09
#tweets 2.016, #users 1.599, #tweets/user 1,2
Football, 17/09 (20:45)
#tweets 5.376, #users 3.255, #tweets/user 1,6
25,3%
15/09, 22/09 & 29/09 (20:20)
#tweets 5.489, #users 1.633, #tweets/user 3,3
Source : Tevizz – volume of mentions measured on the main social platforms of more than 28 shows among 5 channels during the analysed
period

16. MARKET SHARES
(SOCIAL BUZZ)

17. Market shares - North & South - Social Buzz
Without Wereldkampioenschap wielrennen
6,6%
24,7%
17,3%
2,9%
64,5%
0,6%
7,7%
3,4%
8,9%
61,7%
1,6%
Without Wereldkampioenschap wielrennen
10,3%
0,4%
16,4%
25,8%
41,3%
12,7%
1,1%
60,2%
31,8%
Source : Tevizz – volume of mentions measured on the main social platforms of more than 28 shows among 5 channels in the South and
more than 35 shows among 7 channels in the North, during the analysed period.

18. Coherence TV Reach & Social Buzz ?
North - SEP13
Source : CIM TV, Audimetrie , South, rating (%, Live+6+Guests, ranking), market shares (%, Live+Guest), PRP 18-54, 02:00-26:00, SEP13, Top
20 programs on a monthly basis (more than 15 minutes duration, commercial breaks not included, without duplication)
& Tevizz – volume of mentions measured on the main social platforms of more than 35 shows among 7 channels during the analysed period

19. THANK YOU

20. For question/information
Erwan Bras – erwan.bras@havasmedia.com – SoMe
or
Yvon Collette – yvon.collette@havasmedia.com – TV
Go also here : https://www.facebook.com/HavasMediaBelgium?fref=ts
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